We are looking for a dynamic Product Marketing Manager to join our team in Irvine, California. This role requires a strategic thinker with a deep understanding of consumer electronics and the ability to drive product innovation while supporting the marketing and sales teams. As a key contributor, you will act as the voice of the customer and play a pivotal role in enhancing brand presence and market leadership.<br><br>Responsibilities:<br>• Analyze weekly sales performance and market share data to identify trends and opportunities.<br>• Develop and recommend updates to marketing strategies, pricing roadmaps, and go-to-market plans.<br>• Monitor inventory levels and competitive intelligence to ensure alignment with sales targets.<br>• Refine product messaging and lead communication efforts across marketing, sales, and training teams.<br>• Review marketing materials to maintain consistency, accuracy, and effectiveness in product messaging.<br>• Oversee the execution of marketing campaigns across online and retail channels, ensuring adherence to approved plans.<br>• Create engaging content, including monthly updates, consumer-facing copy, and key selling points.<br>• Manage trademark requests, update product information on the website, and coordinate creative asset needs.<br>• Plan and participate in industry events to support brand visibility and customer engagement.<br>• Collaborate with cross-functional teams to ensure product excellence and successful market positioning.
We are looking for a skilled Web Developer to join our team on a contract basis in Irvine, California. In this role, you will manage and enhance communication campaigns for active student outreach, ensuring seamless execution of scheduled sends, automations, and journeys within production environments. This position requires hands-on expertise in Salesforce Marketing Cloud and a strong technical background in AMPscript and automation workflows.<br><br>Responsibilities:<br>• Develop and maintain email campaigns using Salesforce Marketing Cloud, ensuring audience segmentation and data extension management.<br>• Review and prepare scheduled communication campaigns for deployment, ensuring quality assurance and readiness.<br>• Configure and manage automations and journeys to support ongoing communication workflows.<br>• Troubleshoot and resolve issues with campaign sends or automation processes.<br>• Collaborate with design teams to integrate assets from Figma into campaigns.<br>• Utilize AMPscript to create dynamic content personalization and conditional logic for email templates.<br>• Coordinate with marketing and technical teams to ensure alignment and execution of communication strategies.<br>• Maintain admin-level access across multiple business units to manage workflows effectively.<br>• Monitor campaign performance and provide reporting visibility through platforms like Power BI.<br>• Support integration with proprietary text messaging platforms to enhance communication outreach.