<p><strong>Web Content Specialist </strong></p><p>On-site | Austin, TX | Contract</p><p><br></p><p><strong>Responsibilities:</strong></p><p>- Provide advisory services for web content evaluation and revisions; revisit and remodel content templates/drafts</p><p>- Approve drafts for advancement to executive stakeholders and SMEs for final approvals</p><p>- Own select high-priority copywriting activities for net new copy and copy remediation (current content is already pre-graded)</p><p>- Ensure content and brand messaging are seamless across multiple platforms (internal and external facing)</p><p>- Partner with SEO team lead to develop keyword research and support, as needed, on-page, off-page, and technical SEO efforts</p><p>- Collaborate with project management team to ensure timely, high-quality deliverables</p>
We are looking for an experienced Email Marketing Manager to join our team on a long-term contract basis. In this role, you will play an integral part in developing and optimizing customer lifecycle marketing programs while ensuring seamless communication and campaign execution. This position is based in Austin, Texas, and requires someone with a strong attention to detail and a solid background in email marketing platforms and automation.<br><br>Responsibilities:<br>• Build and implement customer lifecycle nurture programs to drive engagement and retention.<br>• Develop and maintain the infrastructure for customer trust communications to ensure consistency and reliability.<br>• Enhance segmentation frameworks by utilizing product and account data for targeted campaigns.<br>• Streamline campaign workflows to reduce backlog and improve execution speed.<br>• Create and standardize Marketo templates and lifecycle documentation for efficient campaign management.<br>• Deliver regular performance reports and identify opportunities for optimization.<br>• Manage automation processes for customer lifecycle journeys, prioritizing accuracy and efficiency.<br>• Support in-app messaging initiatives using tools such as Pendo to enhance customer communications.<br>• Collaborate with internal teams to ensure alignment and effective execution of marketing strategies.<br>• Uphold rigorous QA standards to minimize errors and maintain high-quality campaign delivery.
We are looking for an experienced PPC Specialist to manage and optimize paid search campaigns for a major financial services initiative focused on credit cards. This contract-to-permanent opportunity starts as a part-time role with the potential to transition to permanent employment. The ideal candidate will excel in data-driven decision-making, possess strong organizational skills, and thrive in a performance-oriented environment.<br><br>Responsibilities:<br>• Oversee and optimize high-budget paid search campaigns across Google Ads and Microsoft Ads, ensuring profitability and scalability.<br>• Conduct ongoing maintenance tasks such as query mining, bid adjustments, and refining campaign structures to sustain performance.<br>• Manage both brand and non-brand search campaigns, with opportunities to expand into Demand Generation and Performance Max strategies.<br>• Design, implement, and analyze testing initiatives ranging from simple A/B experiments to more complex evaluation methods.<br>• Partner with the paid media team to ensure campaign execution aligns with overarching business objectives.<br>• Provide clear and actionable insights to stakeholders, including performance updates, test outcomes, and optimization strategies.<br>• Maintain comprehensive documentation of campaign structure, testing results, and learned strategies for future reference.