1 result for Web Content Coordinator in Salt Lake City, UT

Digital Marketing Director

West Valley City, UT
onsite
Permanent
150000 - 200000 USD / Yearly
We are looking for an experienced Digital Marketing Director to lead and develop innovative strategies that drive global digital growth and engagement. This role will focus on creating scalable solutions to optimize digital acquisition, activation, retention, and reactivation efforts, while enhancing the productivity of Brand Partners. The ideal candidate will bring a passion for performance marketing and a proven track record of delivering measurable impacts on revenue. Responsibilities: • Develop and implement a comprehensive global digital acquisition and lifecycle marketing strategy aligned with enterprise revenue objectives. • Create a multi-year roadmap to establish digital marketing as a scalable and predictable growth engine. • Oversee performance marketing initiatives across paid search, paid social, programmatic, affiliate, and emerging channels, with a focus on global scalability. • Manage agency relationships, media investments, and budget allocation to maximize campaign effectiveness. • Design and execute automated lifecycle marketing programs, including onboarding, nurture campaigns, cart abandonment, and retention strategies. • Enhance customer and Brand Partner engagement through data-driven segmentation and targeted outreach. • Establish frameworks for attribution, incrementality testing, and experimentation to refine digital strategies. • Collaborate with analytics and product teams to improve tracking, reporting, and data quality. • Partner with Digital Product teams to prioritize enhancements that boost conversion rates and funnel performance. • Develop global playbooks, operational models, and team structures to support the long-term growth of digital marketing capabilities.
2026-03-04T00:00:00Z