<p><strong>Job Summary</strong></p><p><strong>Leads global marketing strategy, positioning, launches, and growth for a regulated consumer product portfolio. Owns go-to-market planning, lifecycle marketing, brand messaging, and commercial performance across international markets. Manages a marketing team, oversees budgets, and partners cross-functionally to drive growth, profitability, and successful product launches.</strong></p><p><strong>Key Responsibilities</strong></p><ul><li>Set global marketing and brand strategy for the product portfolio.</li><li>Lead product launches, campaigns, and post-launch performance.</li><li>Develop positioning, messaging, and value propositions.</li><li>Oversee go-to-market plans, pricing strategy, and sales enablement.</li><li>Manage marketing assets, packaging direction, and market localization.</li><li>Lead and coach team members while managing budgets and results.</li><li>Partner with sales, product, creative, and regional teams.</li><li>Use customer insights, market trends, and competitive analysis to refine strategy.</li><li>Ensure marketing claims and communications are reviewed for compliance.</li></ul><p><br></p>