<p>We are seeking a strategic and technically strong Senior Manager, Data & Analytics to lead the development of a connected data ecosystem that transforms complex information into actionable business insights. Based in Morris County, NJ, this role will integrate data from commercial, digital, operational, and customer-facing channels to improve decision-making and drive business performance. The ideal candidate combines advanced analytical expertise with strong business acumen and can lead both hands-on execution and long-term strategy.</p><p><br></p><p><strong>Responsibilities</strong></p><p><br></p><p>Enterprise Data Strategy & Integration</p><ul><li>Design and manage a unified data ecosystem integrating sales, marketing, CRM, web analytics, and operational data.</li><li>Develop scalable data models and frameworks that provide full-funnel visibility from acquisition through retention and revenue.</li><li>Establish governance, validation, and data quality standards to ensure accuracy and consistency.</li></ul><p>Advanced Analytics & Decision Science</p><ul><li>Develop scoring models, segmentation frameworks, and prioritization methodologies to identify growth opportunities.</li><li>Conduct statistical analysis, correlation studies, predictive modeling, and causal inference to uncover performance drivers.</li><li>Build attribution models to measure marketing and sales effectiveness.</li><li>Translate analytical findings into actionable business recommendations and strategic decision frameworks.</li></ul><p>Performance Optimization & Measurement</p><ul><li>Create measurement frameworks spanning awareness, engagement, conversion, retention, and customer lifetime value.</li><li>Identify opportunities and friction points throughout the customer journey.</li><li>Define, monitor, and optimize KPIs aligned with business growth objectives.</li></ul><p>Data Quality & Architecture</p><ul><li>Serve as the primary authority on data integrity, quality, completeness, and usability.</li><li>Develop methodologies for evaluating and scoring incoming datasets.</li><li>Design and document enterprise data architecture, data flows, schemas, and business logic.</li><li>Standardize key metrics, benchmarks, cohorts, scoring systems, and performance targets.</li></ul><p>Experimentation & Insights</p><ul><li>Develop testing and experimentation frameworks to evaluate strategic initiatives.</li><li>Design learning agendas, hypotheses, test panels, and measurement criteria.</li><li>Perform statistical validation, significance testing, outlier detection, and impact analysis.</li><li>Deliver scalable reporting solutions and narrative-driven insights that support decision-making and execution.</li></ul><p>Strategic Leadership</p><ul><li>Partner with executive leadership on growth strategy, investment decisions, and performance optimization.</li><li>Model business scenarios, quantify trade-offs, and support prioritization decisions.</li><li>Continuously refine strategies through data-driven analysis and validation.</li></ul><p><br></p>