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5 results for Product Marketing Manager in Reading, PA

Marketing Assistant

Wescosville, PA
onsite
Temporary to Hire
20 - 22 USD / Hourly
We are looking for a Marketing Assistant to join a collaborative airport advertising team in a contract opportunity with potential for a permanent role. This entry-level role is ideal for someone who enjoys keeping projects organized, supporting presentations and business materials, and helping a busy team stay on track as proposal activity grows. The position begins with a strong focus on coordination and administrative support, with room to expand into more presentation development and strategic marketing work over time. This role is fully onsite during the initial training period, with the possibility of hybrid flexibility after successful ramp-up. Responsibilities: • Coordinate day-to-day administrative and marketing support for a small team, helping maintain smooth operations across multiple active projects. • Assist in preparing proposal responses, presentation materials, and business review documents for client-facing and internal meetings. • Track deadlines, organize supporting content, and help manage a steady pipeline of proposal-related work throughout the year. • Build, update, and format slide decks and spreadsheets to support reporting, presentations, and team communications. • Support planning and execution for marketing initiatives, including email outreach, direct marketing efforts, social media activities, and event-related coordination. • Review documents carefully for accuracy, consistency, and clear presentation before final delivery. • Identify ways to improve efficiency by using available tools and technology while preserving a thoughtful final product. • Take on increasing responsibility over time, with opportunities to contribute more directly to presentation development and broader marketing strategy.
2026-04-24T00:00:00Z

Sr. Product Manager

Fort Washington, PA
remote
Permanent / Full Time
125000 - 155000 USD / Yearly
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies. Responsibilities: • Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals. • Collaborate with leadership teams to integrate product initiatives into broader business objectives. • Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions. • Define and prioritize product requirements, including epics and user stories, to guide development efforts. • Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery. • Manage sprint planning, backlog grooming, and release schedules to optimize development workflows. • Establish and monitor key performance indicators to evaluate product success and performance. • Coordinate go-to-market strategies in collaboration with Marketing and Sales teams. • Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders. • Serve as the subject matter expert for Label Traxx features and industry developments.
2026-04-16T00:00:00Z

Marketing Associate

Wilmington, DE
onsite
Temporary / Contract
30 - 33 USD / Hourly
Robert Half is partnering with our client, a Fortune 500 organization within the financial services industry, in this search for a Marketing Associate. This role sits within a high-impact team supporting consumer credit card products and retail branch marketing initiatives, with a focus on acquisition, engagement, and product launches. Location: Wilmington, DE (2 days onsite, 3 days remote)Duration: 12-month contract with potential to extend or convert to FTEPay Rate: $30–33/hourHours: 40 hours/week Position Overview:The Marketing Associate will support branch readiness efforts for multiple product launches and updates across a portfolio of consumer credit card offerings. This role is critical to ensuring seamless execution of acquisition and engagement initiatives across a large retail branch network. This individual will partner closely with product, marketing, and cross-functional teams to coordinate updates, manage go-to-market workflows, and ensure that tools, training, and collateral are accurate, aligned, and delivered on time. The ideal candidate is highly collaborative, detail-oriented, and thrives in a fast-paced environment. Key Responsibilities:<ul><li>Support branch readiness for new product launches, refreshes, and marketing initiatives across consumer credit card offerings</li><li>Manage and track updates across go-to-market workstreams, ensuring accuracy and completeness of all materials and timelines</li><li>Coordinate updates to banker tools, training resources, and marketing collateral, including multilingual assets</li><li>Review and approve test links and materials to ensure quality control and consistency</li><li>Partner with cross-functional teams including Product, Acquisitions, Sales & Strategy, Servicing, and Go-to-Market teams to align on priorities and execution</li><li>Identify opportunities to enhance customer and field engagement through improved processes and marketing support</li><li>Maintain and update trackers and documentation to support readiness forums and stakeholder alignment</li><li>Contribute to process improvements that enhance operational efficiency and support broader marketing initiatives</li></ul>
2026-04-15T00:00:00Z

Director of Marketing

Wilmington, DE
remote
Permanent / Full Time
125000 - 170000 USD / Yearly
Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. Key Responsibilities • Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.• Support the rebuild and scale of the regional strategy function as the team is re-established. Data, Analytics & Tools• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets.
2026-05-05T00:00:00Z

Product Owner IV

Philadelphia, PA
onsite
Temporary / Contract
55 - 60 USD / Hourly
Product OwnerDuration: Through 12/31/26 - Extensions LikelyHybrid In Philadelphia, PAThis is a W2 Only Position We are looking for a Product Owner to join a Scrum team supporting digital product delivery in Philadelphia, Pennsylvania. This Long-term Contract position will serve as the voice of the customer and business, helping translate strategic goals into well-defined work that can be delivered incrementally. The ideal candidate will work closely with product, technology, architecture, and operations partners to guide priorities, validate outcomes, and keep the team aligned on value-driven execution. Responsibilities:• Work with business, technical, and architecture partners to convert strategic objectives into practical product features delivered through iterative sprint cycles.• Prepare and refine user stories so the team consistently has a pipeline of work ready for upcoming sprints, including clear acceptance measures for completion.• Manage and sequence the team backlog to support business goals, maintaining transparency around priorities and upcoming delivery items.• Review completed stories during the sprint and formally approve work by confirming it meets defined acceptance criteria and customer expectations.• Clarify backlog items for the development team so requirements are understood well enough to support efficient execution.• Participate actively in core Agile ceremonies, including sprint planning, daily standups, reviews, and retrospectives, to help remove ambiguity and maintain momentum.• Gather input from sprint demonstrations and convert feedback into backlog updates or future iteration planning.• Coordinate with product managers and peer product owners when features span multiple teams and require alignment across shared dependencies.
2026-05-07T00:00:00Z