<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
<p><strong>Communications Coordinator III </strong></p><p><strong>Service Type</strong>: 27-week Contract </p><p><strong>Location</strong>: Philadelphia, PA - Onsite</p><p><strong>Position Summary:</strong></p><p>The Communications Coordinator III will support the development and execution of internal and external communication initiatives. This role is ideal for a seasoned communications professional with 4–6 years of experience who thrives in a fast-paced, collaborative environment. The contractor will work under the direction of the Communications Manager to ensure consistent messaging and effective outreach across various channels.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Draft and edit communications materials for campaigns, including emails, newsletters, press releases, and social media content.</li><li>Provide timely daily communication updates to internal stakeholders.</li><li>Compile and maintain press lists and targeted media contact databases.</li><li>Monitor media coverage and assemble press clip packages for distribution and archival.</li><li>Assist in planning and coordinating special events, including logistics, communications, and promotional efforts.</li></ul><p><br></p>
<p>Robert Half is partnering with a leading global media and technology company to hire an <strong>Audience Experience Manager</strong> in Philadelphia, PA. In this role, you’ll be responsible for building, managing, and optimizing audience segments within Adobe Experience Platform to support omnichannel marketing campaigns and customer engagement strategies. You will work closely with cross-functional teams to roadmap audience strategy and deliver seamless inbound and outbound customer experiences.</p><p><br></p><p><strong>Location</strong>: Philadelphia, PA (4 days onsite, 1 day remote)</p><p><strong>Duration</strong>: Contract-to-hire (likely to convert)</p><p><strong>Hours</strong>: 40 hours/week </p><p><strong>Pay Rate</strong>: $47 – $50/hour</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, configure, and manage audience segments within Adobe Experience Platform (AEP) and Adobe CDP to enable targeted campaigns.</li><li>Partner with the GTO, marketing, and product teams to define and execute audience strategies and roadmap initiatives.</li><li>Collaborate with campaign operations, analytics, and engineering teams to ensure accurate data flows and seamless integration for targeted communications.</li><li>Leverage tools including Adobe Campaign Manager and Adobe Journey Optimizer to support audience activation and campaign execution.</li><li>Translate marketing requirements into technical audience specifications and ensure proper setup for outbound communications.</li><li>Analyze data flows and data lineage to maintain audience accuracy and troubleshoot segmentation discrepancies.</li><li>Manage approximately five concurrent audience requests at any given time while supporting multiple projects for the residential marketing team.</li><li>Provide strategic recommendations and act consultatively to guide best practices for omnichannel campaign strategies.</li><li>Support both B2C campaigns and multi-channel initiatives, including dot-com, email, and digital advertising campaigns.</li></ul>
<p>Job Description: Communications Coordinator</p><p>We are seeking a detail-oriented and proactive Communications Coordinator to support the development and execution of communication materials for marketing campaigns and special events. This role involves drafting content, managing media lists, monitoring press coverage, and assisting with event coordination.</p><p>Key Responsibilities:</p><ul><li>Draft and edit communications materials for internal and external campaigns</li><li>Provide daily updates and support for ongoing communications initiatives</li><li>Compile and maintain press lists and targeted media contacts</li><li>Monitor press coverage and create press clip packages for distribution</li><li>Assist in planning and coordinating special events and media engagements</li></ul>
We are looking for a skilled Communications Manager to lead change communication efforts for a major organizational transformation. This contract position requires expertise in developing strategic messaging, managing communication channels, and engaging diverse stakeholders. Based in King of Prussia, Pennsylvania, the role is critical to driving clarity, alignment, and engagement during a time of significant change.<br><br>Responsibilities:<br>• Create and maintain a detailed communications plan that aligns with key transformation milestones.<br>• Collaborate with internal teams, including Corporate Affairs and the Transformation Management Office, to ensure cohesive messaging.<br>• Develop various communication materials such as leader guides, FAQs, talking points, and townhall presentations.<br>• Tailor messaging for specific stakeholder groups to enhance engagement and relevance.<br>• Manage updates to internal platforms like portals and newsletters to reflect transformation progress.<br>• Track and respond to inquiries through the designated communication channels, ensuring timely and clear responses.<br>• Monitor stakeholder sentiment and feedback to refine communication strategies as needed.<br>• Establish and maintain a governance process for reviewing and approving communication deliverables.<br>• Provide regular updates to leadership teams on the progress, risks, and outcomes of communication initiatives.<br>• Support quality assurance processes by maintaining trackers and templates for communication deliverables.
<p>We are looking for a creative Marketing and Communications Coordinator to join our non-profit organization in Newtown, Pennsylvania. In this role, you will develop and execute marketing strategies that effectively communicate our mission and engage our audience. This position offers an exciting opportunity to showcase your skills in communications, email marketing, website content creation, graphic design, and digital marketing.</p><p><br></p><p>Responsibilities:</p><p>• Develop and manage engaging marketing campaigns across email, social media, and other digital platforms.</p><p>• Create compelling website content and promotional materials that align with the organization's branding.</p><p>• Design visually appealing graphics and marketing assets using tools like Canva.</p><p>• Write clear and persuasive copy for various mediums, including social media posts, flyers, and newsletters.</p><p>• Coordinate content marketing efforts to ensure consistency and effectiveness.</p><p>• Monitor and analyze the performance of marketing initiatives to optimize engagement and reach.</p><p>• Collaborate with team members to support communication strategies and organizational goals.</p><p>• Ensure all marketing materials adhere to brand guidelines and maintain a high standard.</p><p>• Manage social media accounts by scheduling posts, responding to inquiries, and fostering audience interactions.</p>
<p>Robert Half has a client seeking a Social Media Coordinator commutable to Wilmington, DE. This part-time consulting role is expected to be approximately 15 hours per week and requires onsite availability 2-3 times per week to create and capture social media content. This candidate should have experience using Sprout Social and Meta Business Suite, with some light video editing experience in CapCut or a similar tool. </p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute social media strategies</li><li>Capture photos and video content onsite in Wilmington, DE</li><li>Create and manage engaging content tailored for various social media platforms</li><li>Monitor performance metrics to assess the effectiveness of campaigns</li><li>Collaborate with internal teams to ensure social media initiatives align with content strategies</li><li>Implement campaigns that enhance brand visibility and customer engagement</li><li>Stay updated on social media trends and implement innovative approaches</li><li>Manage scheduling and publishing of social media content to maintain consistency</li><li>Analyze audience insights to refine targeting and improve campaign performance</li><li>Respond to audience interactions and foster community engagement across channels</li><li>Ensure all social media activities comply with brand guidelines and maintain a consistent tone</li></ul><p><br></p>
We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.<br><br>Responsibilities:<br>• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.<br>• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.<br>• Execute routine database cleanup, list management, and campaign-related data processes.<br>• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.<br>• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.<br>• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.<br>• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.<br>• Identify opportunities to improve database workflows and implement best practices for operational efficiency.<br>• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.<br>• Support the team with ad hoc data tasks and reporting needs as required.
