We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.<br><br>Responsibilities:<br>• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.<br>• Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.<br>• Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.<br>• Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.<br>• Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.<br>• Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.<br>• Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.<br>• Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
<p>We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels.</p><p><br></p><p>Responsibilities:</p><p>• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.</p><p>• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.</p><p>• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.</p><p>• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.</p><p>• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.</p><p>• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.</p><p>• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.</p><p>• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D</p>
<p><strong><em>Robert Half is partnering with our client in this search for a Web Content Producer to join a Fortune 500 organization within the telecommunications and digital services industry.</em></strong></p><p><br></p><p><strong>Location: </strong>Remote (must be located in EST time zone) | Team is based in Philadelphia, PA</p><p><strong>Duration:</strong> 6+ month contract with potential to extend</p><p><strong>Hours: </strong>40 hours/week</p><p><strong>Pay Rate: </strong>$40-45/hour (W2)</p><p><br></p><p><strong>Position Overview:</strong></p><p>This role will support digital content production and website publishing initiatives across a large-scale customer-facing web ecosystem using Sitecore CMS. The Web Content Producer will partner closely with content, UX, development, and QA teams to execute website updates, campaigns, and digital experiences in a fast-paced enterprise environment. The organization is currently migrating from Sitecore 8 to Sitecore 10 and is seeking a collaborative, detail-oriented candidate with strong Sitecore experience who can quickly contribute while managing multiple projects and maintaining strong QA and digital best practices.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, edit, publish, and maintain web pages, campaigns, and digital content experiences within Sitecore CMS</li><li>Collaborate closely with content writers, UX designers, developers, and QA teams to execute customer-facing website updates and campaigns</li><li>Translate approved copy, UX requirements, and business objectives into engaging and functional web experiences</li><li>Manage multiple concurrent content tickets and digital projects, averaging approximately 5 projects per week of varying complexity</li><li>Support fast-paced content production timelines with typical turnaround times of 3–5 days</li><li>Participate in cross-functional discussions to help align content, UX, and technical implementation requirements</li><li>Perform content QA and validation throughout the editing and publishing process to ensure accuracy, functionality, and consistency</li><li>Partner with QA teams to identify and resolve content or publishing issues prior to launch</li><li>Help maintain consistency in brand voice, digital standards, accessibility, and user experience best practices</li><li>Contribute to ongoing website migration efforts from Sitecore 8 to Sitecore 10</li><li>Potentially own and manage a specific section of the website, including ongoing content updates and content strategy support</li><li>Support content governance, workflow coordination, and publishing best practices across the broader content management team</li></ul>
We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment.<br><br>Responsibilities:<br>• Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams.<br>• Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams.<br>• Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance.<br>• Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements.<br>• Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve.<br>• Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing.<br>• Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month.
<p>We are looking for an innovative Content Creator to join our client near Ambler, PA. The ideal candidate will excel in creating engaging digital content across multiple platforms, including social media, and will have a strong background in photography and videography. This role offers an exciting opportunity to shape the brand's online presence and connect with audiences in meaningful ways. <strong>Automotive industry experience is required.</strong></p><p><br></p><p>Responsibilities:</p><p>• Plan, write, and produce standout content including blogs, video, product features, infographics, and more.</p><p>• Develop and execute creative content strategies tailored to various social media platforms, including TikTok, Facebook, and Instagram.</p><p>• Produce high-quality photos and videos that align with the brand's voice and aesthetic.</p><p>• Manage social media accounts by posting content, engaging with followers, and monitoring performance metrics.</p><p>• Collaborate with marketing and design teams to ensure cohesive messaging across all campaigns.</p><p>• Stay updated on industry trends and emerging technologies to enhance content creation and delivery.</p><p>• Plan and execute video shoots, including filming, and editing.</p><p>• Optimize content for web and social media to maximize reach and engagement.</p><p>• Analyze audience engagement data to refine strategies and improve content performance.</p><p>• Coordinate with external vendors or freelancers when necessary to meet project goals.</p><p>• Ensure all content adheres to brand guidelines and maintains consistency.</p><p>• Use data, SEO best practices, and creativity to develop content that attracts and converts.</p><p><br></p>