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8 results for Marketing Coordinator in Reading, PA

Digital Marketing Director

Fort Washington, PA
remote
Permanent / Full Time
145000 - 160000 USD / Yearly
We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels. Responsibilities:• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D
2026-06-01T00:00:00Z

Director of Marketing

Wilmington, DE
remote
Permanent / Full Time
125000 - 170000 USD / Yearly
Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. Key Responsibilities • Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.• Support the rebuild and scale of the regional strategy function as the team is re-established. Data, Analytics & Tools• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets.
2026-06-09T00:00:00Z

Digital Marketing Lead

Philadelphia, PA
onsite
Temporary / Contract
43.7 - 50.6 USD / Hourly
We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment. Responsibilities: • Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams. • Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams. • Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance. • Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements. • Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve. • Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing. • Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month.
2026-06-08T00:00:00Z

Growth Marketing Analyst

Malvern, PA
onsite
Permanent / Full Time
75000 - 85000 USD / Yearly
We are looking for a Growth Marketing Analyst to help shape data-driven marketing strategies. This position is 5 days per week in the office. This position focuses on turning audience insights into smarter targeting, stronger campaign performance, and more effective engagement across digital channels. The ideal candidate combines analytical thinking with hands-on marketing expertise to support segmentation, persona development, and campaign optimization. Responsibilities:<ul><li>Analyze campaign performance data and turn it into clear, actionable insights</li><li>Partner across teams to identify data gaps and help solve integration challenges at a strategic level</li><li>Support and optimize email marketing programs, including A/B testing subject lines, CTAs, and messaging</li><li>Build and refine workflows, automations, and marketing processes</li><li>Contribute to long-term growth strategy through customer insights and data trends</li><li>Expand into multi-channel execution, including paid social and digital campaigns</li><li>Examine customer and prospect intent signals from platforms such as Bombora, ZoomInfo, Lead Forensics, and marketing automation tools to uncover trends that improve digital marketing results.</li><li>Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.</li><li>Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.</li><li>Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.</li></ul>
2026-06-25T00:00:00Z

Product Manager

Norristown, PA
onsite
Temporary / Contract
50 - 58 USD / Hourly
We are looking for a Product Manager to lead product planning and delivery for digital solutions supporting our client in King of Prussia, Pennsylvania. This Long-term Contract position will focus on shaping product direction, partnering with cross-functional teams, and driving improvements across Android-based and cloud-enabled initiatives. The ideal candidate brings a strong mix of product strategy, Agile execution, and technical fluency in AI-driven features, experimentation, and issue resolution. Responsibilities:• Define product goals, priorities, and release plans for Android and cloud-based solutions that align with business needs and user expectations.• Collaborate with engineering, design, and business stakeholders to translate ideas into actionable product requirements and well-scoped deliverables.• Manage and refine the product backlog, ensuring user stories are clearly written, prioritized effectively, and ready for Agile Scrum delivery cycles.• Use Atlassian Jira and bug tracking tools to monitor development progress, address product issues, and support timely resolution of defects.• Evaluate opportunities to incorporate artificial intelligence capabilities into product features to improve usability, efficiency, and decision-making.• Lead A/B testing and performance analysis to validate product changes, measure outcomes, and guide future enhancements.• Communicate product updates, roadmap decisions, and delivery status to stakeholders with clarity and consistency.• Partner with technical teams on cloud technology initiatives and related product activities, including changes tied to systems or process evolution when needed.
2026-06-25T00:00:00Z

Communication Specialist

Boyertown, PA
onsite
Permanent / Full Time
0 - 0 USD / Yearly
We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Pottstown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas. Responsibilities:• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.• Analyze marketing performance metrics and refine strategies based on actionable data insights.• Assist in creating and executing trade show booths, branded displays, and promotional trailers.• Coordinate logistics for events, ensuring seamless setup and consistent brand representation.• Represent the brand at industry events, trade shows, and activations to strengthen its presence.• Design and oversee the production of branded merchandise, aligning it with the brand identity.• Manage sourcing, sampling, and production processes for apparel and promotional goods.• Collaborate with internal teams to plan merchandise launches and promotional campaigns.• Ensure all brand touchpoints maintain a premium and performance-focused aesthetic.
2026-06-12T00:00:00Z

Invoicing Coordinator

York, PA
onsite
Temporary / Contract
27 - 30 USD / Hourly
Are you the type of person who loves when everything adds up perfectly? Do you get a little too excited about organization, accuracy, and checking things off your list? If so, we’ve got a role for you.We’re looking for an Invoicing Coordinator to join a growing team where your attention to detail keeps the business running smoothly—and getting paid on time. Why You’ll Like This Role:<ul><li>Clear responsibilities and a role where your work truly matters</li><li>Stable company with room to grow into broader accounting functions</li><li>Supportive team that values accuracy, efficiency, and collaboration</li><li>A great opportunity to build on your billing and finance experience</li></ul> What You’ll Be Doing (aka Where You Shine):<ul><li>Create and send accurate, timely invoices to clients</li><li>Review billing details to ensure everything is correct before it goes out the door</li><li>Track invoice status and follow up on outstanding payments</li><li>Work closely with internal teams to resolve any discrepancies</li><li>Maintain clean, organized billing records (because details matter here)</li><li>Assist with reporting and support the accounting team as needed</li></ul>
2026-06-12T00:00:00Z

Staffing Coordinator

Hamburg, PA
onsite
Temporary to Hire
18 - 20 USD / Hourly
We are seeking a Staffing Coordinator to support scheduling and daily operations across multiple locations. This contract-to-permanent role is ideal for someone who thrives in a fast-paced environment and enjoys keeping teams organized and supported. Available Shifts:<ul><li>Full-time, Monday-Friday, 2nd shift</li><li>Part-time, Saturday & Sunday, 1st shift</li></ul>Responsibilities:<ul><li>Manage employee schedules and ensure proper coverage across sites</li><li>Respond quickly to call-offs, schedule changes, and staffing gaps</li><li>Communicate with staff and leadership to keep operations running smoothly</li><li>Assist with schedule questions and resolve conflicts</li><li>Coordinate coverage for open and last-minute shifts</li><li>Maintain accurate scheduling and personnel records</li><li>Use Microsoft 365, Outlook, and cloud-based tools for daily tasks</li><li>Partner with leadership to support staffing needs</li><li>Handle sensitive information with confidentiality</li></ul>
2026-06-29T00:00:00Z