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10 results for Marketing Analytics Specialist in Reading, PA

Quality Assurance Analyst
  • Fort Washington, PA
  • onsite
  • Temporary
  • 38.00 - 44.00 USD / Hourly
  • We are looking for a skilled Quality Assurance Analyst to join our team in Fort Washington, Pennsylvania. In this role, you will focus on ensuring the quality and reliability of Salesforce Marketing Cloud and Data Cloud platforms, playing a key part in supporting our real estate and asset management operations. This is a long-term contract position that provides an excellent opportunity to collaborate with cross-functional teams and contribute to the success of innovative marketing and data solutions.<br><br>Responsibilities:<br>• Conduct thorough testing of Salesforce Marketing Cloud components, including dynamic content and various studios and builders.<br>• Perform validation of Salesforce Data Cloud functionalities such as identity resolution, segmentation, activations, and unified individual reconciliation.<br>• Identify, document, and track defects or issues discovered during testing, and collaborate with developers to resolve them efficiently.<br>• Ensure data quality and accuracy within Salesforce Marketing Cloud and Data Cloud platforms, including integration and management processes.<br>• Develop and maintain comprehensive documentation for testing processes, test cases, and resolutions to defects.<br>• Create detailed test plans, test cases, and scripts based on project specifications and requirements.<br>• Analyze testing outcomes to identify opportunities for process improvements, tools, and methodologies.<br>• Partner with architects, designers, and marketing teams to ensure the quality and effectiveness of marketing campaigns and data workflows.
  • 2025-08-12T18:28:58Z
Marketing Specialist 3
  • King of Prussia, PA
  • remote
  • Temporary
  • - USD / Hourly
  • We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.<br><br>Responsibilities:<br>• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.<br>• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.<br>• Execute routine database cleanup, list management, and campaign-related data processes.<br>• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.<br>• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.<br>• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.<br>• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.<br>• Identify opportunities to improve database workflows and implement best practices for operational efficiency.<br>• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.<br>• Support the team with ad hoc data tasks and reporting needs as required.
  • 2025-08-22T20:22:44Z
Paid Social Specialist
  • West Chester, PA
  • onsite
  • Temporary
  • 19.79 - 22.91 USD / Hourly
  • We are looking for a skilled Paid Social Specialist to oversee and optimize paid social media campaigns for our team in West Chester, Pennsylvania. In this long-term contract role, you will play a key part in driving engagement and growth through innovative strategies and effective coordination of campaign assets.<br><br>Responsibilities:<br>• Develop, implement, and manage paid social media campaigns across various platforms to meet marketing objectives.<br>• Coordinate the creation and delivery of assets for paid media initiatives, ensuring alignment with campaign goals.<br>• Monitor campaign performance and provide actionable insights to improve results.<br>• Collaborate with cross-functional teams to align paid social strategies with broader marketing efforts.<br>• Stay up-to-date with trends and best practices in social media advertising to enhance campaign effectiveness.<br>• Manage budgets and allocate resources for optimal campaign performance.<br>• Analyze data to track KPIs and generate detailed reports on campaign outcomes.<br>• Work with creative teams to ensure content resonates with target audiences.<br>• Optimize campaigns for maximum ROI through continuous testing and refinement.<br>• Provide strategic recommendations to enhance the overall paid social strategy.
  • 2025-09-10T15:49:04Z
Director of Operations
  • Philadelphia, PA
  • onsite
  • Permanent
  • 140000.00 - 160000.00 USD / Yearly
  • <p>Robert Half is looking for an experienced Director of Operations to lead and optimize the operational functions of our client's organization. This role is ideal for a detail-oriented individual with a strong background in managing multidisciplinary teams. Based in the Philadelphia area, this position requires a strategic leader with expertise in risk management, business planning, and team development.</p><p><br></p><p>Responsibilities:</p><ul><li>Oversee daily operations and guide the Operations team, including mentoring and supervising staff such as the Operations Analyst.</li><li>Conduct performance evaluations for Administrative Directors and other operational personnel.</li><li>Lead the development and execution of the organization’s annual business plan by collaborating with internal stakeholders.</li><li>Manage the risk management program, including contract review, negotiation, and coordination with external legal counsel when necessary.</li><li>Organize and deliver training sessions for staff on topics related to risk and financial management.</li><li>Build and maintain relationships with key external partners, including insurance brokers, carriers, legal professionals, and commercial real estate brokers.</li><li>Direct the renewal and administration of annual insurance policies and ensure compliance with organizational standards.</li></ul>
  • 2025-08-22T13:13:43Z
Revenue Manager
  • Philadelphia, PA
  • onsite
  • Permanent
  • 90000.00 - 100000.00 USD / Yearly
  • <p>Robert Half is looking for a Revenue Manager to take charge of strategic pricing initiatives that drive rental income and maximize property performance. This Revenue Manager role requires an individual with strong attention to detail who can analyze market trends, forecast revenue, and implement competitive pricing strategies. As a key collaborator across departments, the Revenue Manager ensures alignment between Asset Management, Operations, and Property Management to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and modify pricing strategies based on current market conditions and trends using specialized revenue tools.</li><li>Analyze competitive rent data and economic indicators to optimize pricing decisions.</li><li>Evaluate performance metrics to determine the effectiveness of pricing actions and project future outcomes.</li><li>Facilitate weekly regional pricing calls to review and adjust strategies.</li><li>Organize monthly renewal discussions, including setting pricing parameters and evaluating upcoming offers.</li><li>Conduct quarterly competitive reviews to refine positioning and ensure weights within pricing systems are accurate.</li><li>Serve as the primary point of coordination between Asset Management, Operations, and Property Management to ensure unified pricing execution.</li><li>Educate teams on pricing tools, strategies, and implementation methods.</li></ul><p><br></p>
  • 2025-09-08T16:18:58Z
Product Marketing Manager
  • Exton, PA
  • onsite
  • Permanent
  • 140000.00 - 150000.00 USD / Yearly
  • <p>We are looking for an experienced Product Marketing Manager to lead the strategic development and execution of marketing initiatives for B2B banking products. This role involves driving product positioning, market segmentation, and lifecycle management to ensure successful product launches and sustained market growth. The ideal candidate will have a strong background in product management and marketing, coupled with expertise in developing strategies that resonate with target audiences. B2B banking product specific experience is required. This position is 3 days per week in the office. </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement marketing strategies for B2B banking products, focusing on positioning, pricing, and segmentation.</p><p>• Manage the complete product lifecycle, from ideation to launch and ongoing market performance.</p><p>• Collaborate with cross-functional teams to design and execute new product development and implementation plans.</p><p>• Conduct market research to identify customer needs and emerging trends, ensuring products remain competitive.</p><p>• Lead the creation of compelling marketing content to support product launches and campaigns.</p><p>• Monitor and analyze product performance metrics to refine strategies and optimize results.</p><p>• Partner with sales teams to align product marketing strategies with business objectives and drive revenue growth.</p><p>• Coordinate product launch efforts, ensuring all aspects of the rollout are executed seamlessly.</p><p>• Develop and maintain strong relationships with stakeholders to ensure clear communication and alignment.</p><p>• Provide insights and recommendations to senior leadership based on market analysis and competitive positioning.</p>
  • 2025-08-27T20:34:42Z
Marketing Product Manager
  • Philadelphia, PA
  • onsite
  • Temporary
  • 70.00 - 80.00 USD / Hourly
  • <p>Robert Halfs enterprise client is looking for an experienced Marketing Product Manager to lead the strategic direction of marketing technology products. In this role, you will be responsible for defining and prioritizing product roadmaps while ensuring an exceptional user experience for marketing tools. This is a long-term contract position based in Philadelphia, Pennsylvania.</p><p><br></p><p>Responsibilities:</p><ul><li>Define and own the marketing product roadmap for a new AI solution, ensuring alignment with company goals and customer needs.</li><li>Lead the creation of a new solution by outlining critical product features, customer journey flows, and configurable options for diverse client profiles.</li><li>Collaborate with internal marketing stakeholders and external vendors to co-develop a seamless onboarding experience leveraging AI to reduce customer setup effort.</li><li>Transition into supporting engineering alignment by contributing to the documentation and refining the scope for technical execution.</li><li>Partner with engineering teams to validate product feasibility, define priorities, and assist with pilot deployment planning.</li><li>Drive strategic thinking and clarity in ambiguous environments, ensuring consistent progress toward key milestones.</li><li>Serve as an advocate for end-user experience, ensuring marketing technology products deliver intuitive and impactful benefits for customers.</li></ul>
  • 2025-09-08T18:28:57Z
Web Content Manager
  • Philadelphia, PA
  • onsite
  • Permanent
  • 80000.00 - 90000.00 USD / Yearly
  • <p>We are looking for a skilled Web Content Manager to join our client in Philadelphia, PA. This role requires a creative and analytical individual who excels in managing website content, optimizing user experiences, and leveraging content strategies to support organizational goals. If you are passionate about web development and crafting engaging online experiences, this position offers an exciting opportunity to make a significant impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop, manage, and maintain website content using WordPress and other content management systems.</p><p>• Create and optimize landing pages to enhance user engagement and conversion rates.</p><p>• Implement A/B testing strategies to evaluate and improve UX functionality.</p><p>• Collaborate with stakeholders to align web content with organizational goals and strategies.</p><p>• Monitor and analyze website performance to identify areas for improvement.</p><p>• Ensure website content adheres to SEO best practices to increase online visibility.</p><p>• Coordinate web development projects, ensuring timely and accurate implementation.</p><p>• Write, edit, and publish high-quality content that resonates with the target audience.</p><p>• Conduct regular audits to ensure web content is up-to-date and functioning properly.</p><p>• Provide technical support and troubleshoot issues related to website functionality.</p>
  • 2025-09-03T14:04:29Z
User Experience (UX) Designer
  • Villanova, PA
  • remote
  • Temporary
  • 39.90 - 46.20 USD / Hourly
  • We are looking for a talented User Experience (UX) Designer to join our team in Villanova, Pennsylvania. In this long-term contract role, you will play a key role in crafting intuitive and visually appealing user experiences for digital platforms. Your expertise will help create designs that resonate with target audiences and deliver impactful results.<br><br>Responsibilities:<br>• Design and prototype user interfaces using tools like Figma, ensuring a seamless user experience.<br>• Collaborate closely with cross-functional teams to align design strategies with business objectives.<br>• Conduct user research and usability testing to gather insights and refine designs.<br>• Apply expertise in Adobe Creative Cloud, including Illustrator, Photoshop, and XD, to produce high-quality visuals.<br>• Utilize CSS and digital design principles to create responsive and engaging web experiences.<br>• Implement AB testing to optimize design effectiveness and user engagement.<br>• Work within Agile Scrum methodologies to deliver projects efficiently and iteratively.<br>• Enhance brand awareness by creating designs that align with branding guidelines and resonate with target audiences.<br>• Contribute to Android development projects by ensuring user-centric design elements.<br>• Stay updated on industry trends and incorporate best practices into design processes.
  • 2025-08-19T18:44:06Z
Principal Experience Designer
  • Fort Washington, PA
  • remote
  • Temporary
  • 50.00 - 60.00 USD / Hourly
  • We are looking for a Principal Experience Designer to shape the user experience and design of a cutting-edge suite of digital tools that empower homebuyers to personalize and customize their dream homes. This role focuses on delivering intuitive and elegant solutions that align with a high-end luxury brand while ensuring consistency across the digital platform. As part of a long-term contract, you will play a pivotal role in evolving the design system and crafting seamless experiences that simplify complex offerings.<br><br>Responsibilities:<br>• Lead the visual and interaction design for the digital suite, ensuring all elements align with established design systems and brand guidelines.<br>• Collaborate closely with development teams to transform design concepts into effective, customer-facing tools.<br>• Develop user flows, wireframes, prototypes, and high-fidelity designs that address both user needs and business objectives.<br>• Roll out and refine design patterns to improve usability, clarity, and consistency across the platform.<br>• Contribute to the ongoing maintenance and enhancement of the company's design system.<br>• Manage design deliverables throughout the project lifecycle, from initial exploration to final implementation.<br>• Partner with the Creative Director to ensure a cohesive, luxury brand experience across all digital touchpoints.<br>• Advocate for scalable design solutions that align with strategic goals and long-term product vision.<br>• Conduct usability tests and integrate feedback to continuously improve user experience.<br>• Present design strategies and solutions to leadership, influencing product direction and advocating for high design standards.
  • 2025-09-05T14:24:22Z