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7 results for Digital Strategist in Reading, PA

Digital Marketing Director

Fort Washington, PA
remote
Permanent / Full Time
145000 - 160000 USD / Yearly
We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels. Responsibilities:• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D
2026-06-01T00:00:00Z

Social Media Specialist

Warminster, PA
remote
Temporary / Contract
32 - 37 USD / Hourly
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations. Responsibilities: • Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement. • Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences. • Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility. • Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests. • Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging. • Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts. • Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed. • Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
2026-05-28T00:00:00Z

Digital Project Manager

Philadelphia, PA
onsite
Temporary / Contract
39.5865 - 45.837 USD / Hourly
Robert Half has a client seeking a Digital Marketing Lead with strong project management skills local to Philadelphia, PA. You’ll lead the management and coordination of digital initiatives across websites, platforms, and channels, serving as the primary point of contact for marketing stakeholders. In this role, you’ll partner closely with enterprise digital, CRM, and analytics teams to drive alignment, ensure timely delivery, and maintain a high standard of execution across all digital efforts. This position is instrumental in connecting digital experiences with Salesforce CRM and broader digital channels, helping to create seamless engagement for both prospective and current members. You’ll also support and contribute to larger enterprise digital marketing strategies and objectives. Responsibilities include:<ul><li>Lead the development and maintenance of digital project plans, balancing immediate priorities with long-term initiatives and supporting a broader website and digital roadmap aligned to business objectives.</li><li>Serve as the central point of contact for digital efforts, fostering strong partnerships with Marketing teams and key stakeholders to understand needs and drive initiatives forward.</li><li>Oversee the intake and prioritization of digital work, advising teams on updates, enhancements, and evolving marketing strategies to ensure alignment and feasibility.</li><li>Manage project intake and execution through RoboHead, ensuring requests are clearly defined, properly scoped, and efficiently delivered.</li><li>Provide regular updates and reporting on project status, offering visibility into timelines, risks, dependencies, and key milestones.</li><li>Partner with enterprise digital, CRM, and campaign teams to align digital channels with Salesforce CRM, supporting:</li><li>Integration between website activity, campaigns, and CRM workflows</li><li>Effective collection and use of engagement data</li><li>Consistent, seamless experiences across prospective and current member journeys</li><li>Support the execution of integrated, multi-channel initiatives across web, email, paid media, and CRM-driven communications, ensuring cohesive planning and delivery.</li><li>Maintain and update website content in Adobe Experience Manager (AEM), collaborating with the digital content team to:</li><li>Publish and manage content, images, and documents</li><li>Uphold brand standards, user experience, accessibility, and compliance requirements</li><li>Contribute to digital strategy development by sharing insights and recommendations grounded in performance data, stakeholder input, and market trends.</li><li>Assist in monitoring digital performance, identifying opportunities to improve content effectiveness, user experience, and overall engagement.</li></ul>
2026-05-19T00:00:00Z

Data Analyst

Philadelphia, PA
remote
Temporary / Contract
0 - 0 USD / Yearly
We are looking for a Data Analyst to support data-driven decision-making for healthcare operations in Philadelphia, Pennsylvania. This is a Contract position focused on transforming complex clinical and operational data into accurate, actionable insights across EHR and billing environments. The ideal candidate will work with modern cloud and database tools to improve reporting, data integrity, and integration processes in a healthcare setting. Responsibilities: • Analyze healthcare, operational, and billing data to identify trends, exceptions, and opportunities for process improvement. • Build, maintain, and optimize ETL workflows that move data across source systems, databases, and analytics platforms. • Use Azure Databricks, Databricks, and SQL-based tools to prepare datasets and support scalable reporting solutions. • Validate data accuracy and completeness by performing audits, reconciliation activities, and ongoing quality checks. • Integrate information from EHR and EMR platforms, including Epic-related systems, to support consistent downstream reporting. • Partner with business and technical stakeholders to define reporting needs and translate them into practical data solutions. • Create and maintain queries, datasets, and analytical outputs using Azure SQL Database, SSMS, and related technologies. • Support data processing activities across cloud environments, including AWS technologies, while following healthcare data standards. • Document data logic, transformation rules, and process steps to improve transparency and maintainability of analytics workflows.
2026-05-28T00:00:00Z

Data Analytics Consultant

Wyomissing, PA
remote
Temporary / Contract
0 - 0 USD / Yearly
We are looking for a Data Analytics Consultant to lead the design and delivery of modern data engineering and business intelligence solutions for client engagements in Pennsylvania. This Long-term Contract position is ideal for a client-facing consultant who can combine technical architecture expertise with strong communication and consulting skills to guide data strategy, platform design, and analytics adoption. The role will partner with stakeholders across business and technical teams to create scalable data environments, translate complex requirements into practical solutions, and support the continued advancement of enterprise analytics capabilities. Responsibilities: • Act as a trusted advisor to clients by evaluating technical options and recommending data and analytics solutions aligned with business goals. • Architect, build, and launch scalable data platforms across cloud and on-premises environments using modern engineering and business intelligence technologies. • Lead discovery meetings, stakeholder workshops, and solution presentations to uncover needs and define effective analytics strategies. • Establish frameworks for data ingestion, transformation, storage, governance, and reporting to support reliable decision-making. • Develop implementation roadmaps and delivery plans for data initiatives, ensuring technical solutions support long-term business priorities. • Assess current data ecosystems, identify improvement opportunities, and produce clear architectural documentation and technical recommendations. • Engage with audiences ranging from executive leadership to delivery teams to explain solution choices, tradeoffs, and expected business impact. • Contribute across multiple phases of delivery, including consulting, architecture, hands-on development, and pre-sales support when needed. • Provide deep technical expertise in analytics, data integration, visualization, and modern lakehouse or warehouse design, including security considerations such as row-level access. • Use tools such as Microsoft Fabric, Azure, Python, Spark, Hadoop, Kafka, SQL, and ETL frameworks to build high-quality analytics and data processing solutions.
2026-05-19T00:00:00Z

Data Analytics Consultant

Wyomissing, PA
remote
Permanent / Full Time
120000 - 160000 USD / Yearly
We are looking for a Data Analytics Consultant to help organizations shape and deliver modern data solutions that turn complex information into actionable business insight. This role partners with stakeholders across technical and executive teams to define data strategies, recommend scalable platforms, and guide implementation across cloud-based environments. Based in Wyomissing, Pennsylvania, the position combines advisory expertise with hands-on architecture and analytics leadership to support impactful client outcomes. Responsibilities: • Partner with clients as a technical advisor, helping them evaluate options and make informed decisions on analytics and data platform solutions. • Architect and deliver data environments across public and private cloud ecosystems, ensuring solutions are scalable, secure, and aligned with business goals. • Lead discussions on data governance, quality standards, architecture direction, and long-term analytics strategy for client organizations. • Facilitate discovery meetings, workshops, and executive presentations to gather requirements and translate business needs into practical technical plans. • Explain emerging data technologies and analytics capabilities in a way that highlights measurable value for both business and technical audiences. • Establish effective approaches for collecting, storing, transforming, and analyzing data to support reporting, operational insight, and decision-making. • Create implementation roadmaps and phased delivery plans for analytics initiatives, including assessments of current-state environments and future-state architecture. • Review existing data solutions, identify improvement opportunities, and produce clear documentation that supports design decisions and project execution. • Collaborate with stakeholders ranging from senior executives to engineering teams while contributing across multiple phases of the project lifecycle, including pre-sales support. • Apply analytics expertise to use cases involving risk monitoring, fraud-related analysis, and investigative data interpretation where business needs require it.
2026-05-15T00:00:00Z

Senior Graphic Designer

Plymouth Meeting, PA
onsite
Temporary / Contract
33.25 - 38.5 USD / Hourly
Robert Half has a client seeking a Senior Designer with advertising agency experience to support an increased workload for 2-3 months. This position is anticipated to be fulltime hours per week and requires working onsite in Plymouth Meeting, PA 3 days per week. The ideal candidate can move quickly, operate independently, and integrate seamlessly into a collaborative team environment without requiring heavy oversight. Responsibilities include:<ul><li>Work closely with strategy, content, account, and production teams to bring concepts to life across multiple touchpoints</li><li>Design across digital campaigns, web experiences, print collateral, presentations, exhibits, infographics, and related brand assets</li></ul>
2026-05-12T00:00:00Z