<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
We are looking for a skilled Paid Media Manager to oversee and optimize our digital advertising strategies across multiple platforms. This role offers an exciting opportunity to drive impactful campaigns that focus on lead generation, e-commerce growth, and full-funnel performance. Based in Lower Gwynedd, Pennsylvania, you will collaborate with cross-functional teams to ensure alignment between creative assets, audience targeting, and campaign objectives.<br><br>Responsibilities:<br>• Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook/Instagram), Microsoft, YouTube, and other paid social channels.<br>• Manage high-budget campaigns, focusing on lead generation, e-commerce, and full-funnel growth to achieve measurable results.<br>• Optimize audience segmentation, retargeting, and remarketing flows within search and social ecosystems.<br>• Collaborate with creative teams to produce ad creatives and landing pages that enhance funnel performance.<br>• Monitor and analyze campaign performance using tools like Google Analytics and platform-specific analytics, delivering actionable insights.<br>• Stay up-to-date with industry trends and platform updates to ensure strategies remain innovative and effective.<br>• Prepare and present detailed reports for executive leadership, highlighting campaign results and scalability opportunities.<br>• Oversee the execution of Performance Max, Shopping, Search, Display, Video, and Paid Social campaigns to drive growth.<br>• Lead cross-departmental collaboration to align media strategies with broader business objectives.
<p>We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.</p><p>• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.</p><p>• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.</p><p>• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.</p><p>• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.</p><p>• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.</p><p>• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.</p><p>• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.</p><p>• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.</p><p>• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.</p>
<p>Robert Half is partnering with a leading global media and technology company to hire an <strong>Audience Experience Manager</strong> in Philadelphia, PA. In this role, you’ll be responsible for building, managing, and optimizing audience segments within Adobe Experience Platform to support omnichannel marketing campaigns and customer engagement strategies. You will work closely with cross-functional teams to roadmap audience strategy and deliver seamless inbound and outbound customer experiences.</p><p><br></p><p><strong>Location</strong>: Philadelphia, PA (4 days onsite, 1 day remote)</p><p><strong>Duration</strong>: Contract-to-hire (likely to convert)</p><p><strong>Hours</strong>: 40 hours/week </p><p><strong>Pay Rate</strong>: $47 – $50/hour</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, configure, and manage audience segments within Adobe Experience Platform (AEP) and Adobe CDP to enable targeted campaigns.</li><li>Partner with the GTO, marketing, and product teams to define and execute audience strategies and roadmap initiatives.</li><li>Collaborate with campaign operations, analytics, and engineering teams to ensure accurate data flows and seamless integration for targeted communications.</li><li>Leverage tools including Adobe Campaign Manager and Adobe Journey Optimizer to support audience activation and campaign execution.</li><li>Translate marketing requirements into technical audience specifications and ensure proper setup for outbound communications.</li><li>Analyze data flows and data lineage to maintain audience accuracy and troubleshoot segmentation discrepancies.</li><li>Manage approximately five concurrent audience requests at any given time while supporting multiple projects for the residential marketing team.</li><li>Provide strategic recommendations and act consultatively to guide best practices for omnichannel campaign strategies.</li><li>Support both B2C campaigns and multi-channel initiatives, including dot-com, email, and digital advertising campaigns.</li></ul>
<p>We are looking for a skilled Web Content Manager to join our client in Philadelphia, PA. This role requires a creative and analytical individual who excels in managing website content, optimizing user experiences, and leveraging content strategies to support organizational goals. If you are passionate about web development and crafting engaging online experiences, this position offers an exciting opportunity to make a significant impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop, manage, and maintain website content using WordPress and other content management systems.</p><p>• Create and optimize landing pages to enhance user engagement and conversion rates.</p><p>• Implement A/B testing strategies to evaluate and improve UX functionality.</p><p>• Collaborate with stakeholders to align web content with organizational goals and strategies.</p><p>• Monitor and analyze website performance to identify areas for improvement.</p><p>• Ensure website content adheres to SEO best practices to increase online visibility.</p><p>• Coordinate web development projects, ensuring timely and accurate implementation.</p><p>• Write, edit, and publish high-quality content that resonates with the target audience.</p><p>• Conduct regular audits to ensure web content is up-to-date and functioning properly.</p><p>• Provide technical support and troubleshoot issues related to website functionality.</p>
<p>We are looking for a creative Marketing and Communications Coordinator to join our non-profit organization in Newtown, Pennsylvania. In this role, you will develop and execute marketing strategies that effectively communicate our mission and engage our audience. This position offers an exciting opportunity to showcase your skills in communications, email marketing, website content creation, graphic design, and digital marketing.</p><p><br></p><p>Responsibilities:</p><p>• Develop and manage engaging marketing campaigns across email, social media, and other digital platforms.</p><p>• Create compelling website content and promotional materials that align with the organization's branding.</p><p>• Design visually appealing graphics and marketing assets using tools like Canva.</p><p>• Write clear and persuasive copy for various mediums, including social media posts, flyers, and newsletters.</p><p>• Coordinate content marketing efforts to ensure consistency and effectiveness.</p><p>• Monitor and analyze the performance of marketing initiatives to optimize engagement and reach.</p><p>• Collaborate with team members to support communication strategies and organizational goals.</p><p>• Ensure all marketing materials adhere to brand guidelines and maintain a high standard.</p><p>• Manage social media accounts by scheduling posts, responding to inquiries, and fostering audience interactions.</p>
<p>Robert Half has a client seeking a part-time Social Media Consultant with strong writing skills to elevate its digital presence. This position will be 20 hours per week and onsite in Philadelphia, PA. </p><p> </p><p>Key responsibilities include:</p><ul><li>Create and schedule engaging posts for primarily LinkedIn and Instagram</li><li>Assist in updating the company website</li><li>Evaluate and refine the existing social media plan</li><li>Help develop and execute social media strategies </li><li>Stay up to date with best practices for social media content creation and campaign management</li></ul>
<p>Robert Half has a client seeking a Social Media Coordinator commutable to Wilmington, DE. This part-time consulting role is expected to be approximately 15 hours per week and requires onsite availability 2-3 times per week to create and capture social media content. This candidate should have experience using Sprout Social and Meta Business Suite, with some light video editing experience in CapCut or a similar tool. </p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute social media strategies</li><li>Capture photos and video content onsite in Wilmington, DE</li><li>Create and manage engaging content tailored for various social media platforms</li><li>Monitor performance metrics to assess the effectiveness of campaigns</li><li>Collaborate with internal teams to ensure social media initiatives align with content strategies</li><li>Implement campaigns that enhance brand visibility and customer engagement</li><li>Stay updated on social media trends and implement innovative approaches</li><li>Manage scheduling and publishing of social media content to maintain consistency</li><li>Analyze audience insights to refine targeting and improve campaign performance</li><li>Respond to audience interactions and foster community engagement across channels</li><li>Ensure all social media activities comply with brand guidelines and maintain a consistent tone</li></ul><p><br></p>
We are looking for a talented User Experience (UX) Designer to join our team in Villanova, Pennsylvania. In this long-term contract role, you will play a key role in crafting intuitive and visually appealing user experiences for digital platforms. Your expertise will help create designs that resonate with target audiences and deliver impactful results.<br><br>Responsibilities:<br>• Design and prototype user interfaces using tools like Figma, ensuring a seamless user experience.<br>• Collaborate closely with cross-functional teams to align design strategies with business objectives.<br>• Conduct user research and usability testing to gather insights and refine designs.<br>• Apply expertise in Adobe Creative Cloud, including Illustrator, Photoshop, and XD, to produce high-quality visuals.<br>• Utilize CSS and digital design principles to create responsive and engaging web experiences.<br>• Implement AB testing to optimize design effectiveness and user engagement.<br>• Work within Agile Scrum methodologies to deliver projects efficiently and iteratively.<br>• Enhance brand awareness by creating designs that align with branding guidelines and resonate with target audiences.<br>• Contribute to Android development projects by ensuring user-centric design elements.<br>• Stay updated on industry trends and incorporate best practices into design processes.
<p>Robert Half is looking for a Revenue Manager to take charge of strategic pricing initiatives that drive rental income and maximize property performance. This Revenue Manager role requires an individual with strong attention to detail who can analyze market trends, forecast revenue, and implement competitive pricing strategies. As a key collaborator across departments, the Revenue Manager ensures alignment between Asset Management, Operations, and Property Management to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and modify pricing strategies based on current market conditions and trends using specialized revenue tools.</li><li>Analyze competitive rent data and economic indicators to optimize pricing decisions.</li><li>Evaluate performance metrics to determine the effectiveness of pricing actions and project future outcomes.</li><li>Facilitate weekly regional pricing calls to review and adjust strategies.</li><li>Organize monthly renewal discussions, including setting pricing parameters and evaluating upcoming offers.</li><li>Conduct quarterly competitive reviews to refine positioning and ensure weights within pricing systems are accurate.</li><li>Serve as the primary point of coordination between Asset Management, Operations, and Property Management to ensure unified pricing execution.</li><li>Educate teams on pricing tools, strategies, and implementation methods.</li></ul><p><br></p>
We are looking for a skilled Media Buyer to join our team in Wilmington, Delaware. In this role, you will oversee media planning and buying strategies across multiple brands, ensuring campaigns are executed effectively and align with organizational goals. This position offers an exciting opportunity to collaborate with internal teams and external partners while driving impactful media initiatives.<br><br>Responsibilities:<br>• Lead the development and execution of media planning strategies tailored to targeted campaigns across various brands.<br>• Create and manage RFPs, tactical media plans, and vendor selection processes, including presentations to stakeholders.<br>• Provide strategic recommendations on media channel selection, partner alignment, and budget allocation.<br>• Supervise onboarding processes for media partners and ensure the optimization of campaign performance.<br>• Collaborate with internal teams and external media partners to launch campaigns, analyze reports, and implement changes as needed.<br>• Maintain detailed media flowcharts and oversee the creation of traffic workbooks and creative asset trackers.<br>• Manage technical aspects such as creative asset specifications, brand safety protocols, and ad verification tools.<br>• Ensure all campaigns comply with industry regulations and internal organizational standards.<br>• Support partner negotiations and foster long-term relationships with media vendors.
We are looking for an experienced Recruiter II to join our team on a long-term contract basis. In this role, you will lead full-cycle recruitment efforts, ensuring a seamless hiring process for both candidates and clients. As a key contributor to talent management strategies, you will play a pivotal role in building strong relationships and delivering exceptional results.<br><br>Responsibilities:<br>• Implement full-cycle recruitment strategies to identify, attract, and secure top talent across diverse roles.<br>• Develop and execute innovative sourcing techniques, including digital outreach and targeted campaigns, to maintain a robust and diverse candidate pipeline.<br>• Collaborate with clients to understand hiring needs, provide market insights, and guide them through workforce planning.<br>• Screen and assess candidates thoroughly to ensure alignment with job requirements and advocate for their placement.<br>• Facilitate a positive candidate experience by removing barriers and preparing applicants for success throughout the hiring process.<br>• Monitor and improve recruitment metrics, such as time-to-fill and funnel activity, ensuring client satisfaction and loyalty.<br>• Provide thought leadership by staying updated on labor market trends and advising clients on workforce dynamics.<br>• Build strong client relationships to expand opportunities and exceed expectations, contributing to organizational growth.<br>• Utilize data-driven approaches to optimize recruitment strategies and meet client-specific KPIs.<br>• Participate in skill development initiatives to continuously enhance recruitment expertise and industry knowledge.
We are looking for a highly motivated and strategic Product Manager to join our team in Philadelphia, Pennsylvania. This Contract-to-Permanent position offers the opportunity to lead the development and management of innovative B2B physical goods, driving growth and market differentiation. If you have a passion for product lifecycle management, cross-functional collaboration, and delivering value to customers, this role is perfect for you.<br><br>Responsibilities:<br>• Oversee the full product lifecycle, including ideation, development, and launch, ensuring alignment with customer needs and market trends.<br>• Lead product launches and enhancements, focusing on innovation and cost optimization.<br>• Conduct competitive benchmarking to identify market opportunities and refine product positioning.<br>• Collaborate with manufacturing teams to implement quality improvements and cost-efficiency measures.<br>• Develop and manage demand forecasts, budgets, and assortment plans to support business goals.<br>• Partner with sales and marketing teams to deliver product training and enhance customer confidence.<br>• Optimize product presentation across digital platforms to enhance visibility and appeal.<br>• Analyze market trends and customer insights to shape go-to-market strategies.<br>• Monitor product quality and address any issues to maintain high standards and market leadership.<br>• Track category performance, identify growth opportunities, and ensure alignment with strategic objectives.
We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.<br><br>Responsibilities:<br>• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.<br>• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.<br>• Execute routine database cleanup, list management, and campaign-related data processes.<br>• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.<br>• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.<br>• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.<br>• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.<br>• Identify opportunities to improve database workflows and implement best practices for operational efficiency.<br>• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.<br>• Support the team with ad hoc data tasks and reporting needs as required.
We are looking for a Principal Experience Designer to shape the user experience and design of a cutting-edge suite of digital tools that empower homebuyers to personalize and customize their dream homes. This role focuses on delivering intuitive and elegant solutions that align with a high-end luxury brand while ensuring consistency across the digital platform. As part of a long-term contract, you will play a pivotal role in evolving the design system and crafting seamless experiences that simplify complex offerings.<br><br>Responsibilities:<br>• Lead the visual and interaction design for the digital suite, ensuring all elements align with established design systems and brand guidelines.<br>• Collaborate closely with development teams to transform design concepts into effective, customer-facing tools.<br>• Develop user flows, wireframes, prototypes, and high-fidelity designs that address both user needs and business objectives.<br>• Roll out and refine design patterns to improve usability, clarity, and consistency across the platform.<br>• Contribute to the ongoing maintenance and enhancement of the company's design system.<br>• Manage design deliverables throughout the project lifecycle, from initial exploration to final implementation.<br>• Partner with the Creative Director to ensure a cohesive, luxury brand experience across all digital touchpoints.<br>• Advocate for scalable design solutions that align with strategic goals and long-term product vision.<br>• Conduct usability tests and integrate feedback to continuously improve user experience.<br>• Present design strategies and solutions to leadership, influencing product direction and advocating for high design standards.
<p>Robert Halfs enterprise client is looking for an experienced Marketing Product Manager to lead the strategic direction of marketing technology products. In this role, you will be responsible for defining and prioritizing product roadmaps while ensuring an exceptional user experience for marketing tools. This is a long-term contract position based in Philadelphia, Pennsylvania.</p><p><br></p><p>Responsibilities:</p><ul><li>Define and own the marketing product roadmap for a new AI solution, ensuring alignment with company goals and customer needs.</li><li>Lead the creation of a new solution by outlining critical product features, customer journey flows, and configurable options for diverse client profiles.</li><li>Collaborate with internal marketing stakeholders and external vendors to co-develop a seamless onboarding experience leveraging AI to reduce customer setup effort.</li><li>Transition into supporting engineering alignment by contributing to the documentation and refining the scope for technical execution.</li><li>Partner with engineering teams to validate product feasibility, define priorities, and assist with pilot deployment planning.</li><li>Drive strategic thinking and clarity in ambiguous environments, ensuring consistent progress toward key milestones.</li><li>Serve as an advocate for end-user experience, ensuring marketing technology products deliver intuitive and impactful benefits for customers.</li></ul>
<p>We are looking for an experienced Product Marketing Manager to lead the strategic development and execution of marketing initiatives for B2B banking products. This role involves driving product positioning, market segmentation, and lifecycle management to ensure successful product launches and sustained market growth. The ideal candidate will have a strong background in product management and marketing, coupled with expertise in developing strategies that resonate with target audiences. B2B banking product specific experience is required. This position is 3 days per week in the office. </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement marketing strategies for B2B banking products, focusing on positioning, pricing, and segmentation.</p><p>• Manage the complete product lifecycle, from ideation to launch and ongoing market performance.</p><p>• Collaborate with cross-functional teams to design and execute new product development and implementation plans.</p><p>• Conduct market research to identify customer needs and emerging trends, ensuring products remain competitive.</p><p>• Lead the creation of compelling marketing content to support product launches and campaigns.</p><p>• Monitor and analyze product performance metrics to refine strategies and optimize results.</p><p>• Partner with sales teams to align product marketing strategies with business objectives and drive revenue growth.</p><p>• Coordinate product launch efforts, ensuring all aspects of the rollout are executed seamlessly.</p><p>• Develop and maintain strong relationships with stakeholders to ensure clear communication and alignment.</p><p>• Provide insights and recommendations to senior leadership based on market analysis and competitive positioning.</p>
<p>We are looking for a talented Communication Specialist to join our team in Plymouth Meeting, Pennsylvania. This position is ideal for someone who excels in developing clear, engaging, and accurate content. The role requires strong attention to detail and the ability to effectively manage multiple projects while delivering high-quality results. Industry experience in the benefits administration, HR communications, or actuarial communications is required. This position is 5 days per week in office. </p><p><br></p><p>Responsibilities:</p><p>• Collaborate with internal teams to revise and maintain employee benefit materials for client funds</p><p>• Ensure all documentation accurately reflects the specific benefit offerings of each client, including complex structures</p><p>• Audit and update plan content to ensure compliance with regulations and clarity for employees</p><p>• Draft and edit compelling content for monthly health initiative newsletters</p><p>• Develop and refine open enrollment materials, ensuring they are user-friendly and consistent</p><p>• Organize and optimize the company’s letter library to streamline communication processes</p>
