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9 results for Digital Marketing Specialist in Reading, PA

Digital Marketing Manager

Malvern, PA
onsite
Temporary / Contract
35 - 40 USD / Hourly
We are confidentially supporting our client in the search for a Demand and Growth Marketing Manager who will lead digital marketing initiatives that increase awareness, engagement, and conversion across key audience segments. This role will build integrated digital journeys that move prospects and customers from initial interest to meaningful action. Partnering closely with cross‑functional teams—including Marketing, Sales, Operations, Technology, and Analytics—this individual will enhance how audiences discover, engage, and convert across all digital touchpoints. This includes websites, landing pages, forms, digital campaigns, and service/support experiences. The role will also develop lead scoring models and attribution frameworks that clearly connect marketing activities to pipeline and revenue outcomes.The ideal candidate blends digital marketing expertise, data-driven decision-making, and journey-led strategy to drive measurable growth. <ul><li>Build and execute digital marketing campaigns that generate awareness, engagement, and pipeline.</li><li>Leverage web, paid media, marketing automation, and additional channels within the marketing mix.</li><li>Design and optimize digital journeys across the website, landing pages, and online forms.</li><li>Identify friction points across the funnel and recommend optimization strategies that increase conversion.</li><li>Collaborate with Sales, Operations, and Customer Experience teams to improve lead handling and conversion.</li><li>Develop nurture programs that guide audiences from awareness to activation and ongoing engagement.</li><li>Track and analyze performance across key funnel metrics including lead generation, acquisition, and engagement.</li><li>Establish and implement attribution models and reporting that connect marketing efforts to business growth.</li></ul> Qualifications<ul><li>5–7+ years in demand generation, digital marketing, lifecycle marketing, or growth marketing.</li><li>Experience developing digital acquisition and engagement journeys across web and multi‑channel digital programs.</li><li>Strong background optimizing landing pages, forms, and conversion paths.</li><li>Proficiency with CRM, marketing automation, and analytics platforms (Salesforce strongly preferred).</li><li>Strong analytical skills with experience measuring campaign performance and implementing attribution models.</li><li>Experience in financial services, technology, SaaS, fintech, or related industries preferred.</li></ul>
2026-05-01T00:00:00Z

E-Commerce Specialist

Avondale, PA
onsite
Permanent / Full Time
60000 - 70000 USD / Yearly
We are looking for an E-Commerce Specialist to play a pivotal role in supporting our growing operations in Avondale, Pennsylvania. In this hands-on position, you will contribute to the efficient management of e-commerce marketplaces, logistics, systems, and customer service, all while driving process improvements and organizational success. This is an excellent opportunity for someone eager to learn, take initiative, and grow within a dynamic environment. Responsibilities: • Manage Amazon Seller Central tasks, including product listings, SKU updates, and resolving any account-related issues. • Monitor account health and address support cases or tickets promptly. • Maintain accurate product data, inventory records, and backend organization to ensure operational efficiency. • Coordinate shipping workflows and assist with fulfillment operations to meet customer demands. • Process and manage customer returns with accuracy and a high standard of service. • Track inventory and organize physical product storage to streamline logistics. • Set up new employees with laptops, accounts, and other basic technical requirements. • Troubleshoot common technical issues and liaise with external IT resources for resolutions. • Deliver timely and attentive customer support to ensure a positive experience. • Assist leadership with operational tasks, tracking projects, and identifying opportunities to enhance workflows and processes.
2026-04-09T00:00:00Z

Marketing Director

Hatfield, PA
onsite
Permanent / Full Time
100000 - 135000 USD / Yearly
We are looking for an innovative Marketing Manager to join our client in the Lansdale, PA area. This role is ideal for a strategic thinker with experience in B2B marketing and a strong background in brand positioning within the manufacturing industry. You will oversee the development and execution of marketing strategies to enhance brand visibility and drive measurable business growth. Candidates must have B2B Manufacturing industry experience to be considered. Responsibilities:• Develop and implement comprehensive B2B marketing strategies tailored to the manufacturing industry.• Manage and optimize digital marketing campaigns, including paid social media, Google Ads, and email marketing initiatives.• Oversee brand positioning efforts to strengthen market presence and align with company objectives.• Utilize HubSpot and other marketing platforms to manage campaigns and analyze performance metrics.• Conduct in-depth market research to identify trends and opportunities for business growth.• Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.• Monitor and refine strategies using Google Analytics and other tools to improve campaign effectiveness.• Create engaging content that resonates with target audiences and supports lead generation.• Establish and maintain strong relationships with industry partners and stakeholders.• Track and report on the success of marketing initiatives to inform future strategies.
2026-05-01T00:00:00Z

Marketing Assistant

Wescosville, PA
onsite
Temporary to Hire
20 - 22 USD / Hourly
We are looking for a Marketing Assistant to join a collaborative airport advertising team in a contract opportunity with potential for a permanent role. This entry-level role is ideal for someone who enjoys keeping projects organized, supporting presentations and business materials, and helping a busy team stay on track as proposal activity grows. The position begins with a strong focus on coordination and administrative support, with room to expand into more presentation development and strategic marketing work over time. This role is fully onsite during the initial training period, with the possibility of hybrid flexibility after successful ramp-up. Responsibilities: • Coordinate day-to-day administrative and marketing support for a small team, helping maintain smooth operations across multiple active projects. • Assist in preparing proposal responses, presentation materials, and business review documents for client-facing and internal meetings. • Track deadlines, organize supporting content, and help manage a steady pipeline of proposal-related work throughout the year. • Build, update, and format slide decks and spreadsheets to support reporting, presentations, and team communications. • Support planning and execution for marketing initiatives, including email outreach, direct marketing efforts, social media activities, and event-related coordination. • Review documents carefully for accuracy, consistency, and clear presentation before final delivery. • Identify ways to improve efficiency by using available tools and technology while preserving a thoughtful final product. • Take on increasing responsibility over time, with opportunities to contribute more directly to presentation development and broader marketing strategy.
2026-04-24T00:00:00Z

Communication Specialist

Boyertown, PA
onsite
Permanent / Full Time
0 - 0 USD / Yearly
We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Pottstown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas. Responsibilities:• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.• Analyze marketing performance metrics and refine strategies based on actionable data insights.• Assist in creating and executing trade show booths, branded displays, and promotional trailers.• Coordinate logistics for events, ensuring seamless setup and consistent brand representation.• Represent the brand at industry events, trade shows, and activations to strengthen its presence.• Design and oversee the production of branded merchandise, aligning it with the brand identity.• Manage sourcing, sampling, and production processes for apparel and promotional goods.• Collaborate with internal teams to plan merchandise launches and promotional campaigns.• Ensure all brand touchpoints maintain a premium and performance-focused aesthetic.
2026-04-29T00:00:00Z

Director of Marketing

Wilmington, DE
remote
Permanent / Full Time
125000 - 170000 USD / Yearly
Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. Key Responsibilities • Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.• Support the rebuild and scale of the regional strategy function as the team is re-established. Data, Analytics & Tools• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets.
2026-05-01T00:00:00Z

Content Strategist

Philadelphia, PA
onsite
Temporary / Contract
40 - 43 USD / Hourly
Robert Half is partnering with our client in this search, a Fortune 500 leader in the telecommunications and media industry, to hire a Content Strategist to support enterprise digital experiences. Location: Philadelphia, PA (onsite 4 days/week, 1 day remote)Duration: 7-month contractHours: 40 hours/weekPay Rate: $40–43/hour (W2) Position Overview:The Content Strategist will drive content governance, editorial quality, and scalable operations across a complex digital ecosystem. This role is ideal for a detail-oriented professional with strong systems thinking and experience working within enterprise design systems. Blending strategy and execution, the position ensures content aligns with global standards, supports Answer Engine Optimization (AEO), and delivers consistent, high-quality user experiences within a collaborative Experience Design and Digital Marketing organization. AEO & Design System Support<ul><li>Audit and optimize taxonomy, metadata, and structured content to improve discoverability and support AEO and personalization strategies</li><li>Identify content gaps and recommend enhancements to improve visibility in AI-generated summaries and search experiences</li><li>Tag and structure content in alignment with enterprise taxonomy and global content strategy</li><li>Document and maintain content specifications and usage guidelines within the design system</li><li>Manage and update content templates, ensuring consistency across all digital properties and vendor deliverables</li><li>Partner cross-functionally to evolve editorial standards and maintain a cohesive style guide</li><li>Support sitewide governance initiatives to drive consistency, scalability, and compliance</li><li>Own end-to-end QA for content updates, including thought leadership, merchandising, and page-level changes</li></ul> Editing & Quality Assurance<ul><li>Conduct sitewide audits to identify inconsistencies, gaps, and opportunities for improvement</li><li>Collaborate with stakeholders to prioritize and implement content updates within BAU workflows</li><li>Ensure accuracy and alignment of copy across design files and production environments</li><li>Proofread and edit content for clarity, consistency, and adherence to brand standards</li><li>Proactively improve editorial quality and maintain long-term content integrity</li></ul> Merchandising & Content Support<ul><li>Support ongoing content updates tied to merchandising, campaigns, and enterprise learning initiatives</li><li>Maintain and update thought leadership and event-related content across the site</li><li>Manage time-sensitive and high-priority content requests</li><li>Contribute to documentation and processes that support scalable content operations</li></ul>
2026-05-01T00:00:00Z

Marketing Associate

Wilmington, DE
onsite
Temporary / Contract
30 - 33 USD / Hourly
Robert Half is partnering with our client, a Fortune 500 organization within the financial services industry, in this search for a Marketing Associate. This role sits within a high-impact team supporting consumer credit card products and retail branch marketing initiatives, with a focus on acquisition, engagement, and product launches. Location: Wilmington, DE (2 days onsite, 3 days remote)Duration: 12-month contract with potential to extend or convert to FTEPay Rate: $30–33/hourHours: 40 hours/week Position Overview:The Marketing Associate will support branch readiness efforts for multiple product launches and updates across a portfolio of consumer credit card offerings. This role is critical to ensuring seamless execution of acquisition and engagement initiatives across a large retail branch network. This individual will partner closely with product, marketing, and cross-functional teams to coordinate updates, manage go-to-market workflows, and ensure that tools, training, and collateral are accurate, aligned, and delivered on time. The ideal candidate is highly collaborative, detail-oriented, and thrives in a fast-paced environment. Key Responsibilities:<ul><li>Support branch readiness for new product launches, refreshes, and marketing initiatives across consumer credit card offerings</li><li>Manage and track updates across go-to-market workstreams, ensuring accuracy and completeness of all materials and timelines</li><li>Coordinate updates to banker tools, training resources, and marketing collateral, including multilingual assets</li><li>Review and approve test links and materials to ensure quality control and consistency</li><li>Partner with cross-functional teams including Product, Acquisitions, Sales & Strategy, Servicing, and Go-to-Market teams to align on priorities and execution</li><li>Identify opportunities to enhance customer and field engagement through improved processes and marketing support</li><li>Maintain and update trackers and documentation to support readiness forums and stakeholder alignment</li><li>Contribute to process improvements that enhance operational efficiency and support broader marketing initiatives</li></ul>
2026-04-15T00:00:00Z

Content Creator

Fort Washington, PA
onsite
Permanent / Full Time
50000 - 65000 USD / Yearly
We are looking for an innovative Content Creator to join our client near Ambler, PA. The ideal candidate will excel in creating engaging digital content across multiple platforms, including social media, and will have a strong background in photography and videography. This role offers an exciting opportunity to shape the brand's online presence and connect with audiences in meaningful ways. Automotive industry experience is required. Responsibilities:• Plan, write, and produce standout content including blogs, video, product features, infographics, and more.• Develop and execute creative content strategies tailored to various social media platforms, including TikTok, Facebook, and Instagram.• Produce high-quality photos and videos that align with the brand's voice and aesthetic.• Manage social media accounts by posting content, engaging with followers, and monitoring performance metrics.• Collaborate with marketing and design teams to ensure cohesive messaging across all campaigns.• Stay updated on industry trends and emerging technologies to enhance content creation and delivery.• Plan and execute video shoots, including filming, and editing.• Optimize content for web and social media to maximize reach and engagement.• Analyze audience engagement data to refine strategies and improve content performance.• Coordinate with external vendors or freelancers when necessary to meet project goals.• Ensure all content adheres to brand guidelines and maintains consistency.• Use data, SEO best practices, and creativity to develop content that attracts and converts.
2026-04-30T00:00:00Z