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5 results for Digital Marketing Specialist in Reading, PA

Digital Marketing Director

Fort Washington, PA
remote
Permanent / Full Time
145000 - 160000 USD / Yearly
We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels. Responsibilities:• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D
2026-06-01T00:00:00Z

Social Media Specialist

Warminster, PA
remote
Temporary / Contract
32 - 37 USD / Hourly
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations. Responsibilities: • Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement. • Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences. • Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility. • Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests. • Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging. • Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts. • Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed. • Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
2026-05-28T00:00:00Z

Digital Project Manager

Philadelphia, PA
onsite
Temporary / Contract
39.5865 - 45.837 USD / Hourly
Robert Half has a client seeking a Digital Marketing Lead with strong project management skills local to Philadelphia, PA. You’ll lead the management and coordination of digital initiatives across websites, platforms, and channels, serving as the primary point of contact for marketing stakeholders. In this role, you’ll partner closely with enterprise digital, CRM, and analytics teams to drive alignment, ensure timely delivery, and maintain a high standard of execution across all digital efforts. This position is instrumental in connecting digital experiences with Salesforce CRM and broader digital channels, helping to create seamless engagement for both prospective and current members. You’ll also support and contribute to larger enterprise digital marketing strategies and objectives. Responsibilities include:<ul><li>Lead the development and maintenance of digital project plans, balancing immediate priorities with long-term initiatives and supporting a broader website and digital roadmap aligned to business objectives.</li><li>Serve as the central point of contact for digital efforts, fostering strong partnerships with Marketing teams and key stakeholders to understand needs and drive initiatives forward.</li><li>Oversee the intake and prioritization of digital work, advising teams on updates, enhancements, and evolving marketing strategies to ensure alignment and feasibility.</li><li>Manage project intake and execution through RoboHead, ensuring requests are clearly defined, properly scoped, and efficiently delivered.</li><li>Provide regular updates and reporting on project status, offering visibility into timelines, risks, dependencies, and key milestones.</li><li>Partner with enterprise digital, CRM, and campaign teams to align digital channels with Salesforce CRM, supporting:</li><li>Integration between website activity, campaigns, and CRM workflows</li><li>Effective collection and use of engagement data</li><li>Consistent, seamless experiences across prospective and current member journeys</li><li>Support the execution of integrated, multi-channel initiatives across web, email, paid media, and CRM-driven communications, ensuring cohesive planning and delivery.</li><li>Maintain and update website content in Adobe Experience Manager (AEM), collaborating with the digital content team to:</li><li>Publish and manage content, images, and documents</li><li>Uphold brand standards, user experience, accessibility, and compliance requirements</li><li>Contribute to digital strategy development by sharing insights and recommendations grounded in performance data, stakeholder input, and market trends.</li><li>Assist in monitoring digital performance, identifying opportunities to improve content effectiveness, user experience, and overall engagement.</li></ul>
2026-05-19T00:00:00Z

AI Marketing Specialist

Blue Bell, PA
onsite
Permanent / Full Time
85000 - 100000 USD / Yearly
We are looking for an AI Marketing Specialist to join a fast-paced team in Pennsylvania. This role is ideal for a marketing specialist who blends creative thinking with data-driven decision-making and enjoys working directly with clients. You will shape campaign strategy, guide creative development, and use performance insights to improve results across e-commerce-focused accounts. The position suits someone who is organized, proactive, and excited to explore how AI can enhance marketing workflows. Responsibilities: • Develop and launch paid social campaigns, with a strong focus on Meta platforms, to support growth for client accounts. • Interpret campaign metrics and audience performance to identify trends, measure impact, and recommend optimization strategies. • Create new concepts for ads and marketing assets, or direct the production of visuals and messaging informed by prior campaign results. • Oversee multiple client relationships by providing updates, answering questions, and maintaining trust through clear communication. • Coordinate timelines, priorities, and deliverables to keep projects on track in a dynamic agency environment. • Contribute strategic ideas drawn from e-commerce or agency experience to improve campaign execution and overall account performance. • Partner across strategy, creative, and executional workstreams to deliver integrated marketing solutions. • Explore and apply AI-driven tools or workflow improvements that increase efficiency and support better marketing outcomes.
2026-06-01T00:00:00Z

Growth Marketing Analyst

Malvern, PA
onsite
Permanent / Full Time
75000 - 85000 USD / Yearly
We are looking for a Growth Marketing Analyst to help shape data-driven marketing strategies. This position is 5 days per week in the office. This position focuses on turning audience insights into smarter targeting, stronger campaign performance, and more effective engagement across digital channels. The ideal candidate combines analytical thinking with hands-on marketing expertise to support segmentation, persona development, and campaign optimization. Responsibilities:<ul><li>Analyze campaign performance data and turn it into clear, actionable insights</li><li>Partner across teams to identify data gaps and help solve integration challenges at a strategic level</li><li>Support and optimize email marketing programs, including A/B testing subject lines, CTAs, and messaging</li><li>Build and refine workflows, automations, and marketing processes</li><li>Contribute to long-term growth strategy through customer insights and data trends</li><li>Expand into multi-channel execution, including paid social and digital campaigns</li><li>Examine customer and prospect intent signals from platforms such as Bombora, ZoomInfo, Lead Forensics, and marketing automation tools to uncover trends that improve digital marketing results.</li><li>Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.</li><li>Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.</li><li>Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.</li></ul>
2026-06-01T00:00:00Z