<p><strong>Company Overview</strong></p><p>A fast-growing, mission-driven technology company in the software and digital commerce space is transforming how businesses connect with customers and scale revenue through modern, cloud-based solutions. Based in Tempe, Arizona, the organization is focused on driving innovation, improving digital experiences, and delivering measurable value to its customers. The team is collaborative, forward-thinking, and committed to continuous improvement and impact.</p><p><strong>Role Summary</strong></p><p>The Head of Product Marketing will define and lead how the company’s products win in the market by establishing clear, differentiated positioning and messaging. This role sits at the intersection of Product, Sales, and Marketing, ensuring a consistent and compelling narrative across all touchpoints. Based in Tempe, Arizona, this leader will operate as both a strategic thinker and hands-on builder, shaping go-to-market strategy, influencing product direction, and driving adoption and revenue growth.</p><p><strong>Key Responsibilities</strong></p><ul><li>Define and own clear, differentiated product positioning and messaging that communicates value, audience, and competitive advantage</li><li>Translate complex product capabilities into compelling, customer-centric narratives that drive understanding and action</li><li>Lead end-to-end go-to-market strategy, from insight development through launch and ongoing adoption</li><li>Establish scalable messaging frameworks and repeatable GTM processes across the organization</li><li>Synthesize customer, competitive, and market insights into actionable strategic direction</li><li>Partner closely with Product leadership to influence roadmap decisions and ensure differentiation in the market</li><li>Collaborate with Sales and Customer Success to deliver messaging and tools that improve conversion and win rates</li><li>Drive product-led growth initiatives by aligning messaging with user experience, onboarding, and lifecycle engagement</li><li>Measure and optimize the impact of product marketing efforts on pipeline, conversion, adoption, and retention</li><li>Align cross-functional teams around a shared narrative, elevating how the organization communicates product value</li></ul><p><br></p>
<p>Robert Half's client in Tempe, Arizona, is seeking a Senior Marketing Coordinator. This marketing position plays a central role in driving growth — connecting our expertise, client relationships, and market opportunities into a clear and differentiated presence. The ideal candidate is someone who thrives in a fast-paced environment and is a driver and partner in how we position, pursue, and win work.</p><p>You’ll work closely with leadership, business development, and design teams — building a deep understanding of our sectors, clients, and capabilities to help shape how we communicate our value and show up in the market.</p><p>What You’ll Do</p><ul><li>Lead pursuit efforts from early positioning through proposal submission and interview</li><li>Partner with project teams to define positioning, messaging, and strategies that differentiate RSP in the market</li><li>Translate complex design and technical concepts into clear, compelling narratives</li><li>Manage multiple pursuits in a fast-paced, deadline-driven environment</li><li>Contribute to pursuit strategy, go/no-go discussions, and market positioning</li><li>Support development of client-facing materials, presentations, and marketing content</li><li>Bring forward insights on clients, competitors, industry trends, and sector dynamics that sharpen our go-to-market thinking</li></ul><p><br></p>