<p>Robert Half has a client seeking an internal Account Manager with experience in the medical device industry. This is a consulting opportunity starting off at 1-2 months with potential to extend.</p><p> </p><p>Responsibilities include:</p><ul><li>Coordinate the day-to-day efforts and tactical execution in partnership with the Account Director, PM or other relevant internal stakeholders </li><li>Accurately submit project requests through the approval project management software and collaborate with the PM on project timeline and negotiate variances accordingly </li><li>Review creative proofs with Account Director for accuracy and ensure that business objectives, as defined in the creative brief, are reflected and appropriately met in the final content </li><li>Facilitate discussions between internal teams and agency partners to finalize the SOW prior to approval </li><li>Serve as a liaison as needed between internal and external partners and assist in facilitating project activities in partnership with the Account Director</li><li>Gather monthly data with Account Director, including monthly spend vs. plan, campaign performance, schedule performance, etc.</li><li>Collaborate with the Project manager to understand projected timelines and completion dates, and follow up on late tasks identified by the Project Manager </li><li>Responsible for daily account management functions including ownership of coordinating internal calendars, setting up meetings, meeting preparation </li><li>Drive clarity with all team members and alignment on objectives by ensuring meetings and conversations are documented, and ensure timely and accurate distribution to all stakeholders </li><li>Collect and consolidate all feedback for Account Director prior to sending to agency/resources for action </li><li>Manage tactical execution of projects under the guidance of Account Director</li><li>Collaborate with the MLR Coordinators to facilitate resolution to issues during prevetting and MLR reviews </li><li>Produce campaign assets that are MLR approved for target region(s) to ensure assets support new product launches with target customers </li></ul><p> </p>
<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
We are looking for a skilled Paid Media Manager to oversee and optimize our digital advertising strategies across multiple platforms. This role offers an exciting opportunity to drive impactful campaigns that focus on lead generation, e-commerce growth, and full-funnel performance. Based in Lower Gwynedd, Pennsylvania, you will collaborate with cross-functional teams to ensure alignment between creative assets, audience targeting, and campaign objectives.<br><br>Responsibilities:<br>• Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook/Instagram), Microsoft, YouTube, and other paid social channels.<br>• Manage high-budget campaigns, focusing on lead generation, e-commerce, and full-funnel growth to achieve measurable results.<br>• Optimize audience segmentation, retargeting, and remarketing flows within search and social ecosystems.<br>• Collaborate with creative teams to produce ad creatives and landing pages that enhance funnel performance.<br>• Monitor and analyze campaign performance using tools like Google Analytics and platform-specific analytics, delivering actionable insights.<br>• Stay up-to-date with industry trends and platform updates to ensure strategies remain innovative and effective.<br>• Prepare and present detailed reports for executive leadership, highlighting campaign results and scalability opportunities.<br>• Oversee the execution of Performance Max, Shopping, Search, Display, Video, and Paid Social campaigns to drive growth.<br>• Lead cross-departmental collaboration to align media strategies with broader business objectives.
