<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
<p>We are looking for a detail-oriented Content Specialist to join our team in Fort Washington, Pennsylvania. In this long-term consulting role, you will work within the Brand and Creative team to edit and refine high-volume AI-generated content as well as copy supplied by our internal clients to ensure it accurately reflects our brand. You will work with other creatives to review product descriptions, edit/generate copy for our website and blog, and assist in the brainstorming and coordination of community naming efforts. With the ever-expanding need for content to yield best search results, part of this role will be to help in the planning and process creation for new AI-assisted content development opportunities including video scripting and additional blog content.</p><p> </p><p>Responsibilities include:</p><ul><li>Review and refine product descriptions for publication on our website and various third-party platforms</li><li>Proofread edit and provide copy support for other supplied copy for accuracy and consistency within the brands style guidelines</li><li>Collaborate with our Content Management and other Marketing teams by providing feedback for prompt engineering of AI-generated content</li><li>Edit and/or generate product messaging ensuring accuracy and alignment with brand voice</li><li>Participate in community and other naming brainstorming efforts and finalize presentations for approval</li><li>Perform content audits for existing product descriptions on the company website</li><li>Review and edit web content updates and/or email messaging provided by our internal teams across the country</li><li>Provide real-time grammar and style support to internal clients during normal working hours</li></ul>
<p>Robert Half has a client seeking a copywriter with experience writing for HCP audiences who can help bring the brand voice to life across digital, print, and experiential channels for the Medical Products Division. You’ll craft copy that connects with audiences, builds trust, and drives action while ensuring alignment with brand guidelines, messaging frameworks, and business objectives. The ideal candidate combines strategic insight, storytelling excellence, and a deep understanding of HCP audiences to deliver clear, compelling and compliant communications. </p><p> </p><p> <strong>Responsibilities include:</strong></p><ul><li>Leverage brand identity and messaging to create channel optimized content across web, digital, social, print, video, and event communications.</li><li>Translate complex medical and engineering concepts into clear, engaging, audience-focused content in collaboration with design, digital and product teams.</li><li>Edit and refine copy from other writers and agencies, ensuring clarity, consistency and adherence to communication standards. </li><li>Partner with design, digital strategy and product teams to optimize content delivery.</li><li>Maintain and advocate for brand voice, ensuring consistency across all touchpoints.</li><li>Contribute to campaign strategy with fresh ideas, storytelling approaches, and creative problem-solving.</li><li>Balance creativity with compliance, adapting copy to meet legal, regulatory, or complex technical requirements as needed.</li></ul><p><br></p>
We are looking for a talented Copywriter to join our team on a contract basis in Philadelphia, Pennsylvania. In this role, you will craft compelling content across various platforms, including print, digital, social media, and video. This position requires a creative, detail-oriented individual who is passionate about developing impactful messaging that aligns with organizational goals.<br><br>Responsibilities:<br>• Create engaging and strategically sound content for print, digital, web, social media, video, and other mediums.<br>• Collaborate with designers to ensure cohesive integration of copy and visual elements.<br>• Develop multiple creative concepts for each project, tailored to the needs of clinical and business partners.<br>• Conduct thorough research to address knowledge gaps and ensure content accuracy.<br>• Attend project kick-off meetings and follow creative briefs to deliver high-quality results.<br>• Revise and refine content based on feedback from team members and stakeholders.<br>• Present creative work to internal teams and actively enhance presentation skills.<br>• Manage multiple projects simultaneously while adhering to deadlines and quality standards.<br>• Serve as a second reader for colleagues’ writing assignments to maintain consistency and accuracy.<br>• Travel occasionally to organizational campus locations for events, photo, and video shoots.
