The Copywriter will partner closely with marketing, creative, merchandising, and digital teams to ensure all communication reflects a cohesive, elevated brand point of view. This is a hands-on role requiring both creative excellence and operational discipline, with ownership over copy quality, consistency, and execution across channels.<br>Key Responsibilities<br>● Lead the development of elevated, brand-forward copy across website, email, paid media, social, print, and in-store assets.<br>● Craft sophisticated storytelling that communicates product value, brand heritage, and lifestyle relevance while supporting commercial objectives.<br>● Translate creative direction, merchandising priorities, and campaign strategy into compelling, customer-focused messaging.<br>● Maintain and evolve the brand voice, setting a high bar for tone, clarity, and consistency across all platforms.<br>● Serve as a trusted creative partner to cross-functional teams, contributing strategically from concept through execution.<br>● Write and oversee copy for campaigns, launches, and seasonal initiatives, balancing polish with speed and scale.<br>● Edit, proofread, and refine copy to ensure accuracy, brand alignment, and exceptional quality.<br>● Contribute to messaging frameworks, copy standards, and best practices that support both luxury positioning and high-volume output.<br>● Collaborate with social, influencer, and content partners on captions, scripts, and messaging guidance.<br>● Stay current on luxury retail, fashion, and lifestyle trends, as well as evolving best practices in brand storytelling.<br>Qualifications<br>● 5+ years of copywriting experience within a branded retail, fashion, lifestyle, or consumer brand environment.<br>● Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.<br>● Demonstrated ability to write elevated, aspirational copy while meeting the demands of high-volume retail production.<br>● Strong portfolio showcasing brand storytelling across multiple channels, including digital and campaign work.<br>● Proven experience owning and maintaining brand voice across platforms.<br>● Exceptional writing, editing, and proofreading skills with a highly refined attention to detail.<br>● Strong understanding of digital best practices, including SEO, email, and performance-driven content.<br>● Ability to manage multiple workstreams and deadlines in a fast-paced environment without sacrificing quality.<br>● Confidence collaborating with senior stakeholders and articulating creative rationale.<br>● Experience working closely with designers, merchandisers, and marketers.<br>Nice to Have<br>● Experience with luxury or premium brand positioning.<br>● Background in accessories, fashion, or lifestyle categories.<br>● DTC or e-commerce experience within a scaled retail organization.<br>● Familiarity with performance testing, optimization, and data-informed copy decisions.<br>● Experience mentoring or informally guiding junior writers.<br>What Success Looks Like<br>● Brand copy consistently reflects a polished, elevated voice across all channels.<br>● Messaging balances aspiration and clarity while supporting engagement and conversion goals.<br>● High-volume deliverables are executed efficiently without compromising quality.<br>● Cross-functional partners view the Copywriter as a strategic creative leader and trusted collaborator.
