We are looking for a talented Social Media Specialist to join our team on a contract basis. In this role, you will create and execute compelling organic social media strategies, helping to amplify our mission and engage diverse audiences. This is a contract position based in Norwalk, Connecticut, with the potential for transition to a long-term role after six months.<br><br>Responsibilities:<br>• Develop and implement organic social media strategies to maximize audience engagement and brand visibility.<br>• Create innovative, platform-specific content for Facebook, Instagram, LinkedIn, TikTok, Pinterest, and X (formerly Twitter).<br>• Monitor social media channels to engage with followers in real-time, manage communities, and address reputation risks.<br>• Analyze campaign performance data to inform strategy and provide actionable insights through detailed reporting.<br>• Collaborate with communications, PR, and creative teams to ensure content aligns with the organization’s voice and goals.<br>• Lead influencer marketing initiatives and event-based social media campaigns to amplify reach.<br>• Stay informed on industry trends and incorporate them into dynamic content strategies.<br>• Manage content calendars and oversee the use of tools like Meta Business Suite, Canva, and Sprout Social.<br>• Provide mentorship to team members and foster cross-functional collaboration with paid media managers.
<p>We are seeking an experienced Public Relations and Social Media specialist with 5+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Salary is up to 80K with some flex depending on experience and qualifications.</p><p> </p><p>This position is responsible for public relations and social media, primarily for the advisor and This role focuses on managing public relations and social media efforts targeted at advisor and consumer markets. Responsibilities include identifying story opportunities, pitching to media, and promoting critical news through social channels. The ideal candidate has a strategic mindset, strong writing skills, and experience driving impactful media relations and social media campaigns.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute media relations and social media strategies to secure high-level placements across print, broadcast, and digital media.</li><li>Coordinate PR and social media activities to ensure consistent messaging across advisor and consumer markets.</li><li>Build and maintain relationships with media contacts and industry stakeholders, particularly in B2C and financial professional sectors.</li><li>Deliver high-quality content, including pitches, press releases, blogs, and social media posts, to engage advisors and consumers in understanding the value of annuities and lifetime income guarantees.</li><li>Share content across multiple channels as part of an omni-channel approach.</li><li>Collaborate cross-functionally to align projects with integrated marketing strategies.</li><li>Manage responses to media inquiries and interview requests.</li><li>Measure the effectiveness of campaigns using KPIs like engagement rates, reach, and sentiment analysis, refining tactics based on performance data.</li></ul>
<p>Account Manager needed for a full-time, hybrid (3/2) position with our agency client in Central CT. Must have 5+ years of proven account management experience within an agency setting. Must have experience working with financial services and/or healthcare clients. Ideal candidate will be strategy-minded and client-facing, and be able to manage the day-to-day needs of agency clients. Target salary is 75-100K depending on experience and qualifications. </p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Subject matter expert in agency’s core business and niche markets.</li><li>Client advocate (center of tension).</li><li>Client onboarding and project intake.</li><li>Effectively presents, sells and defends agency work to clients.</li><li>Manages overall client profitability and account reviews.</li><li>Monitors client satisfaction.</li><li>Client conflict resolution ($ conversations).</li><li>Monitors overall, strategic deliverable quality.</li><li>Up-sells / cross-sells agency services that meet client’s objectives.</li><li>Proposal writing for existing clients (new clients when necessary).</li><li>Co-creates strategic, client marketing / media / PR / digital / social plans.</li><li>Accurate revenue forecasting for clients.</li><li>Develops strategic recommendations that solve client business objectives.</li><li>Participates in client planning (account planning).</li><li>Deep knowledge of client’s business.</li><li>Deep knowledge of client’s industry.</li><li>Deep knowledge of client’s competitors.</li><li>Ultimately responsible for client program success + overall account health.</li></ul><p><br></p>
<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
