<p>We are seeking a <strong>Social Media Specialist</strong> to support a large, nationally recognized healthcare organization’s Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.</p><p>The ideal candidate has experience writing brand‑focused social copy, creating social‑optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.</p><p><br></p><p><strong>General Responsibilities</strong></p><ul><li>Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.</li><li>Write concise, engaging copy for social posts, graphics, captions, and video scripts.</li><li>Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.</li><li>Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.</li><li>Partner with creative, photo, and video teams to deliver high‑quality visual content.</li><li>Implement brand storytelling using colleague, expert, patient, and partner testimonials.</li><li>Participate in social conversations to foster engagement and build brand awareness.</li><li>Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.</li><li>Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.</li><li>Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.</li><li>Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.</li></ul>
