<p>SEO Specialist (Potential Contract-to-Hire)</p><p><strong>Location:</strong> Nashville, TN (Hybrid – 3 days per week onsite)</p><p><strong>Duration:</strong> 6–9 Months (Potential to convert to full-time)</p><p><strong>Industry:</strong> Healthcare</p><p><br></p><p><strong>Role Overview</strong></p><p>We are seeking a strategic and technical <strong>SEO Specialist</strong> for a 6–9 month contract with a prominent healthcare client based in Nashville. This role is ideal for a specialist who thrives on improving organic visibility and navigating the unique content requirements of the healthcare sector. You will be responsible for executing on-page, off-page, and technical SEO strategies to drive high-quality traffic and patient acquisitions. This role requires a hybrid schedule, with three days per week spent onsite at the client's Nashville office to collaborate directly with the internal marketing and content teams.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Search Strategy:</strong> Develop and execute comprehensive SEO strategies tailored to healthcare services, ensuring all content aligns with search intent and patient journeys.</li><li><strong>Technical SEO:</strong> Conduct regular site audits to identify and resolve issues related to crawlability, site speed, mobile-friendliness, and structured data.</li><li><strong>Content Optimization:</strong> Partner with content creators to optimize blog posts, service pages, and provider profiles for relevant keywords while maintaining medical accuracy.</li><li><strong>Keyword Research:</strong> Perform deep-dive research to identify high-value healthcare terms and long-tail phrases that drive qualified traffic.</li><li><strong>Local SEO:</strong> Manage and optimize local search presence and Google Business Profiles for multiple clinical locations.</li><li><strong>Performance Tracking:</strong> Monitor and report on key performance indicators (KPIs) such as organic rankings, traffic, and conversions using industry-standard tools.</li></ul><p><strong>Technical Qualifications</strong></p><ul><li><strong>Experience:</strong> 3+ years of dedicated SEO experience, preferably within a highly regulated industry like healthcare or finance.</li><li><strong>SEO Toolset:</strong> Proficiency with tools such as <strong>Ahrefs</strong>, <strong>Semrush</strong>, <strong>Moz</strong>, and <strong>Screaming Frog</strong>.</li><li><strong>Analytics:</strong> Advanced knowledge of <strong>Google Search Console</strong> and <strong>Google Analytics 4 (GA4)</strong>.</li><li><strong>CMS Familiarity:</strong> Experience managing SEO within platforms like <strong>WordPress</strong>, <strong>Drupal</strong>, or custom enterprise CMS environments.</li><li><strong>Healthcare Knowledge:</strong> Understanding of <strong>HIPAA compliance</strong> and the "Your Money or Your Life" (YMYL) content standards as they relate to Google’s E-E-A-T guidelines.</li></ul><p><br></p>