<p>Are you a strategic communications leader who loves shaping narratives, elevating brands, and guiding high-performing teams? This is a high-impact opportunity to own public relations, thought leadership, crisis communications, and social media strategy for a global organization within the insurance or annuities industry. Ideal candidate will have 10+ years of experience in a senior PR capacity within a life insurance or annuities company or within a communications firm with clients in the life insurance or annuities space.</p><p><br></p><p>This role reports directly to the Corporate Vice President of Global Brand & Marketing and leads a team of two.</p><p>________________________________________</p><p>About the Role</p><p>As the Director of Public Relations & Social Media, you will drive all external communications that strengthen brand reputation, elevate visibility, and position organizational leaders as trusted industry voices. You’ll build proactive media strategies, lead crisis communications, and shape a cohesive, forward-thinking social media presence across platforms. This is a role for a strategic storyteller, strong relationship builder, and hands-on leader who can move seamlessly between high-level strategy and day-to-day execution.</p><p>________________________________________</p><p>What You’ll Do</p><p>Public Relations & Media</p><p>• Build and execute a PR strategy that expands brand visibility and industry influence.</p><p>• Secure high-impact media opportunities: interviews, op-eds, bylines, and speaking engagements.</p><p>• Serve as the primary media contact and manage relationships with key reporters and industry publications.</p><p>• Monitor media coverage, sentiment, and impact to guide future strategy.</p><p>• Lead crisis communications—including messaging, rapid response, and exec-level alignment.</p><p>Social Media Strategy</p><p>• Own the social media strategy across all platforms to drive brand awareness, thought leadership, and audience engagement.</p><p>• Ensure consistent voice, tone, and visual identity aligning with global brand standards.</p><p>• Oversee content planning, editorial calendars, and integrated campaigns with marketing, research, events, and product teams.</p><p>• Stay ahead of trends and platform changes to continuously evolve performance.</p><p>• Lead analytics and reporting to optimize engagement and reach.</p><p>Leadership & Cross Functional Collaboration</p><p>• Lead, mentor, and develop a PR and social media team of two.</p><p>• Partner closely with marketing, research, events, membership, and executive leadership.</p><p>• Build strong relationships with industry partners, peer associations, and external vendors.</p><p>• Manage agency resources as needed to scale capabilities.</p><p><br></p><p><br></p>
<p>Robert Half is seeking a strategic and creative Paid Social Specialist to lead and scale paid social advertising efforts for our clients. This opportunity is ideal for candidates who thrive on blending storytelling with data-driven performance marketing and have a passion for testing new approaches to drive meaningful results.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><ul><li>Plan, execute, and optimize paid social campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, and other emerging social channels.</li><li>Own the campaign process from concept through launch, ongoing optimization, and comprehensive reporting.</li><li>Collaborate with internal creative and content teams to produce high-performing ad copy and visuals.</li><li>Manage budgets, bids, and targeting strategies to maximize return on ad spend (ROAS) and cost per lead (CPL) efficiency.</li><li>Develop and oversee A/B testing for audience segmentation, creative assets, ad formats, and messaging variations.</li><li>Analyze campaign performance data, generating actionable insights and clear strategic recommendations.</li><li>Stay current with platform updates, industry trends, and best practices in paid social media.</li><li>Support broader marketing initiatives, including seasonal campaigns, product launches, and promotional projects.</li></ul><p><br></p>
<p>Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.</p><p><br></p><p>***Please note that this is the same position we were working on in the fall but the client is now open to fully remote candidates as long as they're able to work east coast hours.***</p><p><br></p><p>We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.</p><p><br></p><p>This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.</li><li><strong>Roadmap Execution:</strong> Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.</li><li><strong>Data Analysis:</strong> Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.</li><li><strong>Cross-Functional Collaboration:</strong> Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.</li><li><strong>Discoverability:</strong> Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.</li><li><strong>Ecosystem Management:</strong> Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.</li><li><strong>Innovation:</strong> Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.</li><li><strong>Expert Consultation:</strong> Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.</li></ul>
<p>We are looking for an experienced Relationship Manager specializing in Small Business to join our clients growing team here in the Greater Boston area. This position focuses on originating and managing Commercial & Industrial (C& I) loans while fostering strong relationships with middle-market clients. The ideal candidate will excel in business development, portfolio management, and credit analysis, ensuring compliance with regulatory guidelines. You must have a book of business that you can bring over as well as dealing with deal sizes of $2.5MM - $10MM.</p><p><br></p><p><strong><u>Responsibilities:</u></strong></p><p>• Build and nurture relationships with middle-market clients, handling loan requests from origination to funding.</p><p>• Perform detailed credit and financial analyses to evaluate borrower strength and structured debt proposals.</p><p>• Originate and close loans for clients and prospects, focusing on lending needs ranging from $2.5MM to $10MM.</p><p>• Prepare comprehensive credit approval reports and loan reviews for internal decision-making processes.</p><p>• Represent the bank in industry and community events to strengthen client partnerships and promote the organization.</p>
<p>Robert Half’s marketing & creative client is looking for a Marketing Program Manager for a 6 – 12+ month contract in Boston. This is a hybrid, 40 hour-per-week opportunity; candidates must be willing to work onsite in Boston 2 days per week (other office locations include Raleigh, NC and Nashville, TN). The Marketing Programs Manager will oversee campaign strategy and activation, driving brand growth, generating leads, and boosting sales opportunities</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Design and execute integrated marketing campaigns for business, product, and channel priorities</li><li>Own campaign calendar, content needs, automation workflows, and event support</li><li>Build demand and lead nurturing programs to move prospects through the funnel</li><li>Collaborate with internal teams and external agencies for campaign delivery</li><li>Manage project timelines and creative resources for high-quality execution</li><li>Monitor campaign KPIs and optimize tactics for ROI</li><li>Manage budgets and align spend with performance goals</li><li>Report on program results and insights to refine future campaigns</li></ul>
<p>Robert Half’s marketing & creative client is looking for a Social Media Channel Specialist for a 6-month contract in the Boston area beginning in April. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work 1 - 2 days per week onsite. The Social Media Channel Specialist will drive strategy, content creation, and day-to-day community engagement across multiple social platforms, working closely with cross-functional teams to amplify company initiatives and grow audience engagement. Prior experience with community management and social media management platforms (Hootsuite, Sprout Social, Zoho, or similar) is required.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Create, produce, and curate social media content across a variety of channels</li><li>Support strategies for channel growth and audience engagement</li><li>Monitor and moderate online communities</li><li>Execute integrated campaigns and ensure brand consistency</li><li>Manage editorial calendars and campaign deliverables</li><li>Capture and post live and event-based content</li><li>Analyze social media performance and report results</li><li>Maintain social guidelines and stay updated on industry trends</li></ul><p><br></p>
