<p>We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels.</p><p><br></p><p>Responsibilities:</p><p>• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.</p><p>• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.</p><p>• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.</p><p>• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.</p><p>• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.</p><p>• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.</p><p>• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.</p><p>• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D</p>
<p>Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. </p><p><br></p><p>Key Responsibilities </p><p>• Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.</p><p>• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.</p><p>• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.</p><p>• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.</p><p>• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.</p><p>• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.</p><p>• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.</p><p>• Support the rebuild and scale of the regional strategy function as the team is re-established. </p><p><br></p><p>Data, Analytics & Tools</p><p>• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.</p><p>• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.</p><p>• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets. </p><p><br></p><p><br></p>
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.<br><br>Responsibilities:<br>• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.<br>• Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.<br>• Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.<br>• Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.<br>• Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.<br>• Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.<br>• Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.<br>• Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
<p>We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Pottstown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.</p><p>• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.</p><p>• Analyze marketing performance metrics and refine strategies based on actionable data insights.</p><p>• Assist in creating and executing trade show booths, branded displays, and promotional trailers.</p><p>• Coordinate logistics for events, ensuring seamless setup and consistent brand representation.</p><p>• Represent the brand at industry events, trade shows, and activations to strengthen its presence.</p><p>• Design and oversee the production of branded merchandise, aligning it with the brand identity.</p><p>• Manage sourcing, sampling, and production processes for apparel and promotional goods.</p><p>• Collaborate with internal teams to plan merchandise launches and promotional campaigns.</p><p>• Ensure all brand touchpoints maintain a premium and performance-focused aesthetic.</p>
An exciting new opportunity has opened up in the Millstone NJ area for an HR Director. This position is requiring a minimum of a Bachelors degree and is looking within the industry of Real Estate. This role is managing one other HR staff member. A minimum of 5 years in HR management is required. This position is fully in-office Monday-Friday and is paying within the range of $120-180k base salary depending on experience. Some additional information & details are below: Identify root causes of workforce and HR-related challenges and recommend sustainable, long-term solutions. Communicate sensitive employee and organizational matters professionally, appropriately, and confidentially when required. Advise managers and supervisors on the interpretation and application of employment laws, policies, and best practices. Ensure policies, procedures, and employment practices are properly documented, communicated, and consistently applied. Serve as a trusted resource for employees and management by addressing concerns, providing recommendations, and escalating matters when appropriate. Partner with leadership to support the design, implementation, and administration of competitive and compliant compensation and benefits programs. Collaborate with operational leaders to develop and implement training, safety, and workforce development initiatives aligned with business needs. Lead performance management and career development programs that drive employee growth, accountability, and organizational success. Develop and implement communication strategies and employee engagement initiatives that promote a transparent, inclusive, and positive work environment. Foster a culture of continuous improvement, detail oriented development, and exceptional service. Review, evaluate, and recommend enhancements to HR policies, procedures, training programs, and organizational practices. Stay current on industry trends, employment legislation, and HR best practices to support organizational effectiveness and compliance. Champion and communicate the organization’s employee-focused vision, values, and workplace initiatives. Support a positive organizational culture while partnering with leaders to address day-to-day employee relations and performance matters. Provide guidance and recommendations regarding personnel decisions, including compensation, recognition, promotions, transfers, development, and corrective action. Manage annual compensation review processes, including salary and wage administration programs. Coordinate employee offboarding activities, including exit interviews and feedback analysis, to identify trends and opportunities for improvement. Ensure compliance with applicable federal, state, and local employment laws and regulations. Partner with legal counsel and external resources, as needed, on employee relations, compliance, and risk management matters. Benefits include: 401(k) with employer matching Health Insurance Dental insurance Vision Insurance Company Paid Basic Life Insurance Flexible Spending Account (FSA) Health savings account (HSA) Life insurance Paid time off Career Advancement Opportunities
<p>We are looking for an innovative Content Creator to join our client near Ambler, PA. The ideal candidate will excel in creating engaging digital content across multiple platforms, including social media, and will have a strong background in photography and videography. This role offers an exciting opportunity to shape the brand's online presence and connect with audiences in meaningful ways. <strong>Automotive industry experience is required.</strong></p><p><br></p><p>Responsibilities:</p><p>• Plan, write, and produce standout content including blogs, video, product features, infographics, and more.</p><p>• Develop and execute creative content strategies tailored to various social media platforms, including TikTok, Facebook, and Instagram.</p><p>• Produce high-quality photos and videos that align with the brand's voice and aesthetic.</p><p>• Manage social media accounts by posting content, engaging with followers, and monitoring performance metrics.</p><p>• Collaborate with marketing and design teams to ensure cohesive messaging across all campaigns.</p><p>• Stay updated on industry trends and emerging technologies to enhance content creation and delivery.</p><p>• Plan and execute video shoots, including filming, and editing.</p><p>• Optimize content for web and social media to maximize reach and engagement.</p><p>• Analyze audience engagement data to refine strategies and improve content performance.</p><p>• Coordinate with external vendors or freelancers when necessary to meet project goals.</p><p>• Ensure all content adheres to brand guidelines and maintains consistency.</p><p>• Use data, SEO best practices, and creativity to develop content that attracts and converts.</p><p><br></p>
<p><strong><em>Robert Half is partnering with our client in this search for a Web Content Producer to join a Fortune 500 organization within the telecommunications and digital services industry.</em></strong></p><p><br></p><p><strong>Location: </strong>Remote (must be located in EST time zone) | Team is based in Philadelphia, PA</p><p><strong>Duration:</strong> 6+ month contract with potential to extend</p><p><strong>Hours: </strong>40 hours/week</p><p><strong>Pay Rate: </strong>$40-45/hour (W2)</p><p><br></p><p><strong>Position Overview:</strong></p><p>This role will support digital content production and website publishing initiatives across a large-scale customer-facing web ecosystem using Sitecore CMS. The Web Content Producer will partner closely with content, UX, development, and QA teams to execute website updates, campaigns, and digital experiences in a fast-paced enterprise environment. The organization is currently migrating from Sitecore 8 to Sitecore 10 and is seeking a collaborative, detail-oriented candidate with strong Sitecore experience who can quickly contribute while managing multiple projects and maintaining strong QA and digital best practices.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, edit, publish, and maintain web pages, campaigns, and digital content experiences within Sitecore CMS</li><li>Collaborate closely with content writers, UX designers, developers, and QA teams to execute customer-facing website updates and campaigns</li><li>Translate approved copy, UX requirements, and business objectives into engaging and functional web experiences</li><li>Manage multiple concurrent content tickets and digital projects, averaging approximately 5 projects per week of varying complexity</li><li>Support fast-paced content production timelines with typical turnaround times of 3–5 days</li><li>Participate in cross-functional discussions to help align content, UX, and technical implementation requirements</li><li>Perform content QA and validation throughout the editing and publishing process to ensure accuracy, functionality, and consistency</li><li>Partner with QA teams to identify and resolve content or publishing issues prior to launch</li><li>Help maintain consistency in brand voice, digital standards, accessibility, and user experience best practices</li><li>Contribute to ongoing website migration efforts from Sitecore 8 to Sitecore 10</li><li>Potentially own and manage a specific section of the website, including ongoing content updates and content strategy support</li><li>Support content governance, workflow coordination, and publishing best practices across the broader content management team</li></ul>
We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment.<br><br>Responsibilities:<br>• Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams.<br>• Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams.<br>• Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance.<br>• Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements.<br>• Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve.<br>• Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing.<br>• Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month.