<p>We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels.</p><p><br></p><p>Responsibilities:</p><p>• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.</p><p>• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.</p><p>• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.</p><p>• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.</p><p>• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.</p><p>• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.</p><p>• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.</p><p>• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D</p>
We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment.<br><br>Responsibilities:<br>• Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams.<br>• Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams.<br>• Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance.<br>• Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements.<br>• Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve.<br>• Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing.<br>• Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month.
<p>Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. </p><p><br></p><p>Key Responsibilities </p><p>• Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.</p><p>• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.</p><p>• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.</p><p>• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.</p><p>• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.</p><p>• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.</p><p>• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.</p><p>• Support the rebuild and scale of the regional strategy function as the team is re-established. </p><p><br></p><p>Data, Analytics & Tools</p><p>• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.</p><p>• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.</p><p>• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets. </p><p><br></p><p><br></p>
We are looking for an AI Marketing Specialist to join a fast-paced team in Pennsylvania. This role is ideal for a marketing specialist who blends creative thinking with data-driven decision-making and enjoys working directly with clients. You will shape campaign strategy, guide creative development, and use performance insights to improve results across e-commerce-focused accounts. The position suits someone who is organized, proactive, and excited to explore how AI can enhance marketing workflows.<br><br>Responsibilities:<br>• Develop and launch paid social campaigns, with a strong focus on Meta platforms, to support growth for client accounts.<br>• Interpret campaign metrics and audience performance to identify trends, measure impact, and recommend optimization strategies.<br>• Create new concepts for ads and marketing assets, or direct the production of visuals and messaging informed by prior campaign results.<br>• Oversee multiple client relationships by providing updates, answering questions, and maintaining trust through clear communication.<br>• Coordinate timelines, priorities, and deliverables to keep projects on track in a dynamic agency environment.<br>• Contribute strategic ideas drawn from e-commerce or agency experience to improve campaign execution and overall account performance.<br>• Partner across strategy, creative, and executional workstreams to deliver integrated marketing solutions.<br>• Explore and apply AI-driven tools or workflow improvements that increase efficiency and support better marketing outcomes.
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.<br><br>Responsibilities:<br>• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.<br>• Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.<br>• Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.<br>• Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.<br>• Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.<br>• Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.<br>• Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.<br>• Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.