<p>We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels.</p><p><br></p><p>Responsibilities:</p><p>• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.</p><p>• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.</p><p>• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.</p><p>• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.</p><p>• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.</p><p>• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.</p><p>• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.</p><p>• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D</p>
We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment.<br><br>Responsibilities:<br>• Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams.<br>• Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams.<br>• Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance.<br>• Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements.<br>• Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve.<br>• Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing.<br>• Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month.
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies.<br><br>Responsibilities:<br>• Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals.<br>• Collaborate with leadership teams to integrate product initiatives into broader business objectives.<br>• Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions.<br>• Define and prioritize product requirements, including epics and user stories, to guide development efforts.<br>• Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery.<br>• Manage sprint planning, backlog grooming, and release schedules to optimize development workflows.<br>• Establish and monitor key performance indicators to evaluate product success and performance.<br>• Coordinate go-to-market strategies in collaboration with Marketing and Sales teams.<br>• Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders.<br>• Serve as the subject matter expert for Label Traxx features and industry developments.
<p>90,000 - 110,000</p><p><br></p><p>benefits:</p><ul><li>hybrid</li><li>medical</li><li>dental</li><li>vision</li><li>life insurance</li><li>long term disability</li><li>401k </li></ul><p><strong>Responsibilities:</strong></p><ul><li>Manage end‑to‑end supply chain activities, including sourcing, purchasing, planning, and logistics.</li><li>Develop and maintain relationships with OEM suppliers and Contract Manufacturers.</li><li>Optimize supply chain processes to improve efficiency, cost savings, and lead-time performance.</li><li>Monitor vendor performance and negotiate pricing, terms, and service improvements.</li><li>Identify supply risks and develop mitigation strategies.</li><li>Partner with internal teams (Engineering, Operations, Finance) to ensure alignment on production and supply needs.</li><li>Analyze supply chain data to support forecasting, planning, and continuous improvement initiatives.</li><li>Travel will be required.</li></ul><p><br></p>