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5 results for Demand Generation Manager in Mount Laurel, NJ

Digital Project Manager

Philadelphia, PA
onsite
Temporary / Contract
39.5865 - 45.837 USD / Hourly
Robert Half has a client seeking a Digital Marketing Lead with strong project management skills local to Philadelphia, PA. You’ll lead the management and coordination of digital initiatives across websites, platforms, and channels, serving as the primary point of contact for marketing stakeholders. In this role, you’ll partner closely with enterprise digital, CRM, and analytics teams to drive alignment, ensure timely delivery, and maintain a high standard of execution across all digital efforts. This position is instrumental in connecting digital experiences with Salesforce CRM and broader digital channels, helping to create seamless engagement for both prospective and current members. You’ll also support and contribute to larger enterprise digital marketing strategies and objectives. Responsibilities include:<ul><li>Lead the development and maintenance of digital project plans, balancing immediate priorities with long-term initiatives and supporting a broader website and digital roadmap aligned to business objectives.</li><li>Serve as the central point of contact for digital efforts, fostering strong partnerships with Marketing teams and key stakeholders to understand needs and drive initiatives forward.</li><li>Oversee the intake and prioritization of digital work, advising teams on updates, enhancements, and evolving marketing strategies to ensure alignment and feasibility.</li><li>Manage project intake and execution through RoboHead, ensuring requests are clearly defined, properly scoped, and efficiently delivered.</li><li>Provide regular updates and reporting on project status, offering visibility into timelines, risks, dependencies, and key milestones.</li><li>Partner with enterprise digital, CRM, and campaign teams to align digital channels with Salesforce CRM, supporting:</li><li>Integration between website activity, campaigns, and CRM workflows</li><li>Effective collection and use of engagement data</li><li>Consistent, seamless experiences across prospective and current member journeys</li><li>Support the execution of integrated, multi-channel initiatives across web, email, paid media, and CRM-driven communications, ensuring cohesive planning and delivery.</li><li>Maintain and update website content in Adobe Experience Manager (AEM), collaborating with the digital content team to:</li><li>Publish and manage content, images, and documents</li><li>Uphold brand standards, user experience, accessibility, and compliance requirements</li><li>Contribute to digital strategy development by sharing insights and recommendations grounded in performance data, stakeholder input, and market trends.</li><li>Assist in monitoring digital performance, identifying opportunities to improve content effectiveness, user experience, and overall engagement.</li></ul>
2026-05-19T00:00:00Z

Digital Marketing Lead

Philadelphia, PA
onsite
Temporary / Contract
43.7 - 50.6 USD / Hourly
We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment. Responsibilities: • Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams. • Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams. • Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance. • Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements. • Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve. • Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing. • Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month.
2026-06-08T00:00:00Z

Growth Marketing Analyst

Malvern, PA
onsite
Permanent / Full Time
75000 - 85000 USD / Yearly
We are looking for a Growth Marketing Analyst to help shape data-driven marketing strategies. This position is 5 days per week in the office. This position focuses on turning audience insights into smarter targeting, stronger campaign performance, and more effective engagement across digital channels. The ideal candidate combines analytical thinking with hands-on marketing expertise to support segmentation, persona development, and campaign optimization. Responsibilities:<ul><li>Analyze campaign performance data and turn it into clear, actionable insights</li><li>Partner across teams to identify data gaps and help solve integration challenges at a strategic level</li><li>Support and optimize email marketing programs, including A/B testing subject lines, CTAs, and messaging</li><li>Build and refine workflows, automations, and marketing processes</li><li>Contribute to long-term growth strategy through customer insights and data trends</li><li>Expand into multi-channel execution, including paid social and digital campaigns</li><li>Examine customer and prospect intent signals from platforms such as Bombora, ZoomInfo, Lead Forensics, and marketing automation tools to uncover trends that improve digital marketing results.</li><li>Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.</li><li>Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.</li><li>Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.</li></ul>
2026-06-01T00:00:00Z

Digital Marketing Director

Fort Washington, PA
remote
Permanent / Full Time
145000 - 160000 USD / Yearly
We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels. Responsibilities:• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D
2026-06-01T00:00:00Z

Manager, Data Governance

Philadelphia, PA
onsite
Permanent / Full Time
100000 - 150000 USD / Yearly
We are looking for an experienced Manager, Data Governance to lead enterprise data governance efforts for a higher education organization in Philadelphia, Pennsylvania. This role will shape the framework, policies, and operating model that improve data quality, accountability, and compliance across departments. The ideal candidate brings deep experience guiding governance programs in complex environments and can connect technical data issues to practical institutional impact. Responsibilities: • Create and maintain enterprise data governance standards, policy documentation, and operating procedures that support consistent data practices across the organization. • Partner with data stewards and business stakeholders to roll out governance processes covering metadata, cataloging, data quality, privacy, and policy adoption. • Work closely with technology teams to evaluate, implement, and optimize governance platforms and supporting data management tools. • Review datasets and data definitions to detect quality concerns, resolve inconsistencies, and strengthen trust in institutional information. • Build governance structures and decision-making forums that address cross-functional dependencies, escalate issues, and reinforce compliance expectations. • Lead governance councils, working groups, and project teams to coordinate initiatives, assign ownership, and drive alignment on shared data priorities. • Develop and execute short- and long-range data governance plans that support organizational goals and sustainable program maturity. • Monitor adherence to governance policies and promote the accuracy, completeness, and consistency of data assets throughout the enterprise.
2026-05-19T00:00:00Z