We are looking for a Social Creative Producer to shape compelling paid social campaigns that connect brand storytelling with measurable performance. This role will guide creative direction across client work, turning audience insights and media results into content that feels native to each platform and relevant to the moment. Based in Minneapolis, Minnesota, this position partners closely with strategists, media teams, and creators to develop social-first ideas that are both culturally aware and built to perform.<br><br>Responsibilities:<br>• Define and steer the creative voice for paid social initiatives across multiple client accounts, ensuring messaging stays consistent, distinctive, and aligned with campaign goals.<br>• Evaluate concepts before launch, refining ideas to strengthen audience appeal, platform fit, and performance potential.<br>• Partner with media and strategy teams to interpret campaign outcomes and apply learnings to future messaging, formats, and creative decisions.<br>• Lead ideation for creator-led and social-first campaigns, developing fresh concepts tailored to how audiences engage across platforms.<br>• Source and work with creators and influencers whose style, audience, and content approach support brand objectives and conversion goals.<br>• Prepare creative briefs, messaging structures, and content guardrails that give internal teams and external partners clear direction.<br>• Oversee creator deliverables to ensure assets are designed for effective paid social placement and distribution.<br>• Produce quick-turn creative updates, including edits to hooks, captions, cuts, and formats, based on performance feedback and testing needs.<br>• Plan and run social-focused shoots, capturing and editing short-form photo and video assets designed for high engagement on social channels.<br>• Use AI-supported tools and documented testing frameworks to accelerate iteration, uncover insights, and maintain creative consistency across paid and organic social direction.
We are looking for a Paid Social Media Specialist to lead high-impact social advertising initiatives in Minneapolis, Minnesota. This role focuses on building and refining campaigns across major platforms while turning performance data into practical recommendations. You will work closely with internal partners to connect paid media efforts with creator, influencer, and content strategies, while helping identify new opportunities in the evolving social landscape.<br><br>Responsibilities:<br>• Lead the planning, launch, and ongoing management of paid social programs across platforms such as Meta, TikTok, Pinterest, LinkedIn, and Snapchat.<br>• Develop media approaches that define audience targeting, spending distribution, campaign timing, experimentation plans, and measurement methods.<br>• Monitor campaign pacing, spending levels, and audience response each day, making timely optimizations to improve efficiency and results.<br>• Review performance data to identify meaningful trends, uncover opportunities, and recommend adjustments that strengthen future outcomes.<br>• Prepare clear performance updates and insight-driven summaries for both internal stakeholders and client-facing communications.<br>• Support paid amplification efforts tied to influencer, creator, and affiliate partnerships to expand campaign reach and effectiveness.<br>• Manage creator content whitelisting on key platforms, including Meta and TikTok, to improve distribution and engagement.<br>• Collaborate with cross-functional teams to align paid media activity with content development, creative direction, and influencer initiatives.<br>• Evaluate emerging ad products, beta features, policy updates, and platform changes to keep campaigns current and competitive.<br>• Contribute strategic perspective on the future of paid social, influencer marketing, and creator-led media opportunities.