We are looking for a creative and strategic Brand Marketing Specialist to join our team in St. Paul, Minnesota. This role is ideal for a marketing specialist with strong design expertise and a keen attention to detail, as well as a deep understanding of social media platforms. You will play a key part in executing digital strategies, creating compelling content, and analyzing engagement to drive brand awareness.<br><br>Responsibilities:<br>• Develop and implement digital marketing strategies that enhance brand engagement and promote organizational pride.<br>• Create engaging and visually appealing digital content, including copy and graphics, tailored for various social media platforms.<br>• Collaborate with subject matter experts and managers to ensure content meets approval standards before publication.<br>• Manage social media platforms such as X, Instagram, Facebook, and LinkedIn using tools like Hootsuite.<br>• Monitor social channels for comments and messages, responding promptly and appropriately to maintain community engagement.<br>• Analyze campaign performance, generate reports, and identify emerging themes and trends to optimize future strategies.<br>• Design and execute email marketing campaigns that align with broader marketing objectives.<br>• Stay informed on the latest social media trends and best practices to enhance campaign effectiveness.<br>• Utilize Adobe Creative Cloud tools to produce high-quality visuals for marketing initiatives.
We are looking for a meticulous and self-motivated Web Content Specialist to join our team on a contract basis. In this role, you will play a key part in updating and maintaining web content to ensure accuracy and relevance for the upcoming season. This position is based in Eden Prairie, Minnesota.<br><br>Responsibilities:<br>• Update and maintain web content using Adobe Experience Manager (AEM) to ensure accuracy and consistency.<br>• Transfer content from Excel spreadsheets into the content management system with precision.<br>• Review and verify updates to ensure they align with existing content and maintain quality.<br>• Identify and resolve any discrepancies or errors in web pages during the update process.<br>• Collaborate with team members to ensure project timelines and goals are met.<br>• Utilize strong attention to detail to ensure all updates are accurate and error-free.<br>• Conduct periodic quality checks to ensure the website remains up-to-date and functional.<br>• Work independently and efficiently while managing multiple tasks and priorities.<br>• Communicate effectively with stakeholders to address any content-related concerns.<br>• Follow established guidelines and best practices for web content management.