We are looking for a Paid Digital Specialist to lead high-impact advertising initiatives across major digital channels from our Minneapolis, Minnesota location. This role is ideal for a data-driven marketer who can shape campaign strategy, guide performance improvements, and communicate results clearly to senior stakeholders. The position calls for someone who is comfortable managing substantial media investments while partnering closely with internal teams to uphold accuracy, efficiency, and strong return on spend.<br><br>Responsibilities:<br>• Develop and oversee paid media programs across platforms such as Google Ads, Bing, Meta, and LinkedIn, aligning execution with business goals.<br>• Monitor campaign health through ongoing analysis, making informed adjustments to improve reach, conversions, and budget efficiency.<br>• Manage large-scale advertising budgets responsibly, using performance data to guide allocation and optimization decisions.<br>• Present campaign strategies, results, and recommendations to executive leaders and other key stakeholders with confidence and clarity.<br>• Collaborate with cross-functional partners to ensure ad launches, updates, and reporting processes are accurate and well-coordinated.<br>• Conduct quality checks on campaign setup, tracking, creative deployment, and audience targeting to maintain a high standard of execution.<br>• Use analytics tools to evaluate channel performance, identify trends, and translate findings into actionable recommendations.<br>• Support broader digital marketing efforts by contributing insight into email initiatives, audience engagement, and measurement approaches.
We are looking for a Social Creative Producer to shape compelling paid social campaigns that connect brand storytelling with measurable performance. This role will guide creative direction across client work, turning audience insights and media results into content that feels native to each platform and relevant to the moment. Based in Minneapolis, Minnesota, this position partners closely with strategists, media teams, and creators to develop social-first ideas that are both culturally aware and built to perform.<br><br>Responsibilities:<br>• Define and steer the creative voice for paid social initiatives across multiple client accounts, ensuring messaging stays consistent, distinctive, and aligned with campaign goals.<br>• Evaluate concepts before launch, refining ideas to strengthen audience appeal, platform fit, and performance potential.<br>• Partner with media and strategy teams to interpret campaign outcomes and apply learnings to future messaging, formats, and creative decisions.<br>• Lead ideation for creator-led and social-first campaigns, developing fresh concepts tailored to how audiences engage across platforms.<br>• Source and work with creators and influencers whose style, audience, and content approach support brand objectives and conversion goals.<br>• Prepare creative briefs, messaging structures, and content guardrails that give internal teams and external partners clear direction.<br>• Oversee creator deliverables to ensure assets are designed for effective paid social placement and distribution.<br>• Produce quick-turn creative updates, including edits to hooks, captions, cuts, and formats, based on performance feedback and testing needs.<br>• Plan and run social-focused shoots, capturing and editing short-form photo and video assets designed for high engagement on social channels.<br>• Use AI-supported tools and documented testing frameworks to accelerate iteration, uncover insights, and maintain creative consistency across paid and organic social direction.