<p>Robert Half is partnering with a Plymouth area client in the recruiting for a Marketing Manager to join their team. This role is ideal for a creative and strategic thinker who thrives in a fast-paced environment and has a proven track record of success in event marketing. The ideal candidate will play a key role in shaping and executing marketing strategies to enhance brand visibility, foster partnerships, and drive growth.</p><p><br></p><p>This a permanent placement opportunity offering competitive benefits package, generous annual bonus eligibility, 401k match and additional profit sharing. <strong>Must be willing to work some weekends with events during an 8-5, no weekend nights.</strong></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Event Strategy Development: Design and implement comprehensive event marketing strategies aligned with organizational goals, including trade shows, conferences, product launches, and experiential events. </li><li>Event Execution: Coordinate end-to-end logistics of events, including vendor relationships, budget management, site selection, and team collaboration.</li><li>Promotional Campaigns: Develop and execute integrated promotional campaigns to support events across digital, social, and traditional marketing channels.</li><li>Audience Engagement: Optimize event experiences to ensure active audience participation, brand consistency, and retention.</li><li>Data Analysis: Track, analyze, and report on event-specific metrics, including attendance, engagement, lead generation, and ROI.</li><li>Collaborative Leadership: Manage cross-functional collaboration with internal teams, stakeholders, and external sponsors to deliver seamless event experiences.</li><li>Budget Management: Develop, monitor, and optimize budgets relating to event marketing activities while ensuring cost-effectiveness.</li><li>Trend Monitoring: Stay updated on industry trends and innovative practices in event marketing to continuously improve strategies.</li></ul>
<p>We are looking for an Influencer Manager to spearhead impactful campaigns that elevate brand visibility, drive customer acquisition, and fuel revenue growth. This role combines strategic thinking, creative relationship-building, and performance management to oversee influencer collaborations, affiliate programs, and brand partnerships. The ideal candidate is passionate about storytelling, data-driven decision-making, and fostering meaningful connections within a fast-paced, dynamic environment.</p><p><br></p><p>Responsibilities:</p><p>• Identify and onboard influencers and content creators who align with the brand's voice and target audience.</p><p>• Develop and execute gifted and paid campaigns across platforms such as Instagram, TikTok, YouTube, Facebook, and blogs.</p><p>• Manage the brand ambassador program, ensuring effective outreach, onboarding, and ongoing engagement.</p><p>• Oversee affiliate programs, including Awin and Amazon Associates, to optimize referral traffic and growth.</p><p>• Establish and nurture partnerships with complementary brands, nonprofits, and caregiving communities.</p><p>• Plan and execute co-branded campaigns, giveaways, and media collaborations to enhance brand presence.</p><p>• Coordinate paid content syndication efforts with media outlets like Forbes, BuzzFeed, and The New York Times.</p><p>• Organize community-focused events and activations to deepen engagement and trust.</p><p>• Monitor and report on campaign performance metrics, such as reach, engagement, conversions, and compliance.</p><p>• Ensure adherence to platform guidelines and manage contracts for influencers and creators.</p>
<p>• Thorough knowledge and understanding of US and International Medical Device Regulations, including MDSAP, with direct experience in US 510(k) and EU Class II devices.</p><p>• Strong knowledge of Quality Systems (Measurement, Analysis, and Improvement; Adverse Event and Advisory Reporting; Purchasing; Design and Development; Production and Service Controls, etc.)</p><p>• Expert working knowledge of regulatory requirements, standards, and regulations with significant audit experience.</p><p>• Strong communication, project management and influencing skills.</p><p>• Experience in compliance risk situations.</p><p>• Experience in technical writing and procedure development.</p><p>• Computer literacy.</p>
