We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.<br>• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.<br>• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.<br>• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.<br>• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.<br>• Collaborate with cross-functional teams to create impactful marketing collateral and content.<br>• Monitor market trends and competitor activities to identify opportunities and refine strategies.<br>• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.<br>• Manage budgets effectively, allocating resources to maximize ROI.<br>• Provide leadership and mentorship to the marketing team, fostering growth and development.
We are looking for an experienced Demand Generation Manager to lead strategic initiatives that increase brand awareness and drive customer acquisition. In this role, you will develop and execute multi-channel campaigns to generate leads and optimize conversion rates. Join our team in Pearl River, New York, and play a pivotal role in expanding our market reach.<br><br>Responsibilities:<br>• Plan and implement comprehensive demand generation strategies across multiple digital channels.<br>• Analyze campaign performance using digital analytics tools to identify opportunities for improvement.<br>• Develop and manage marketing campaigns using platforms such as HubSpot.<br>• Drive lead generation efforts by creating compelling content and targeted outreach initiatives.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Optimize media campaigns to ensure maximum engagement and ROI.<br>• Monitor industry trends and competitor activities to refine and enhance marketing efforts.<br>• Create detailed reports on campaign outcomes to inform future decision-making.<br>• Manage budgets effectively to maximize the impact of marketing activities.<br>• Ensure all campaigns comply with brand guidelines and deliver a consistent message.
We are looking for a dynamic Director of Marketing to lead strategic initiatives and drive brand growth in the healthcare industry. This role requires expertise in digital marketing, event planning, and analytics to enhance audience engagement and achieve business objectives. The ideal candidate will excel in managing agency relationships and crafting innovative strategies to elevate brand presence.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to healthcare audiences.<br>• Oversee the planning and execution of events designed to promote the brand and engage stakeholders.<br>• Utilize digital tools and analytics platforms, such as Google Analytics, to monitor campaign performance and optimize results.<br>• Collaborate with external agencies to ensure alignment with brand goals and marketing objectives.<br>• Drive initiatives to enhance brand awareness and visibility across multiple channels.<br>• Manage budgets and resources effectively to maximize the impact of marketing campaigns.<br>• Lead and mentor a marketing team, fostering a collaborative and results-driven environment.<br>• Stay abreast of industry trends and emerging technologies to incorporate innovative strategies.<br>• Evaluate and refine marketing tactics to support organizational goals.<br>• Ensure all marketing efforts comply with relevant regulations and standards within the healthcare sector.
<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
We are looking for a talented Digital Marketing Specialist to design and implement customer journeys through Salesforce platforms, including Pardot and Sales Cloud. This role involves creating seamless marketing automation workflows, optimizing engagement strategies, and ensuring alignment across marketing and sales initiatives. This is a long-term contract position based in Norwalk, Connecticut.<br><br>Responsibilities:<br>• Develop and implement customer journey strategies that align with business goals and campaign objectives.<br>• Design and execute marketing automation workflows, engagement programs, and lead nurturing processes using Salesforce Pardot.<br>• Optimize Sales Cloud configurations, including lead routing, opportunity management, and reporting functionalities.<br>• Establish best practices for data management, segmentation, and attribution to improve campaign effectiveness.<br>• Collaborate with cross-functional teams to align marketing automation processes with sales and operational goals.<br>• Act as a Salesforce subject matter expert, guiding teams on platform capabilities and providing training as needed.<br>• Create and maintain dashboards and reports to track key performance metrics and present insights to stakeholders.<br>• Continuously evaluate and refine customer journeys based on performance data and user feedback.<br>• Lead workshops and strategy sessions to communicate roadmaps, campaign outcomes, and system enhancements.<br>• Provide guidance to less experienced team members and foster a collaborative, test-and-learn approach to marketing initiatives.
We are looking for an experienced leader to oversee market research initiatives and provide strategic insights that drive business decisions. This role requires a deep understanding of data visualization, clinical trial operations, and productivity analysis to support organizational goals. Based in Montvale, New Jersey, this position offers an opportunity to shape research strategies and deliver impactful results.<br><br>Responsibilities:<br>• Lead the development and execution of market research strategies to support organizational objectives.<br>• Create charts, graphs, and other visualizations to present complex data in an accessible format.<br>• Oversee clinical trial operations to ensure alignment with research objectives and compliance standards.<br>• Manage facility-related research to improve operational efficiency and resource allocation.<br>• Analyze productivity metrics to identify opportunities for optimization and growth.<br>• Collaborate with stakeholders to provide actionable insights derived from research findings.<br>• Evaluate medical coverage trends as part of comprehensive market analysis efforts.<br>• Develop reports and presentations that effectively communicate research results to executive leadership.<br>• Maintain awareness of industry trends and best practices to ensure innovative approaches to market research.<br>• Mentor and guide team members to enhance their skills and contribute to project success.
