We are looking for a strategic and results-oriented Marketing Manager to lead initiatives that strengthen brand visibility and support business growth in Pompano Beach, Florida. This position blends creative planning with performance analysis, requiring someone who can shape multi-channel campaigns, guide priorities across teams, and turn market insights into effective action. The ideal candidate brings strong leadership, experience across digital and traditional marketing, and the ability to refine programs based on measurable outcomes.<br><br>Responsibilities:<br>• Create and lead integrated marketing plans that support revenue goals, expand brand presence, and encourage long-term customer engagement.<br>• Evaluate audience behavior, market conditions, and campaign performance to recommend informed adjustments and improve results.<br>• Administer marketing spend responsibly by prioritizing investments, tracking costs, and maximizing return across initiatives.<br>• Partner with sales, product, and creative stakeholders to maintain aligned messaging and deliver cohesive campaigns across channels.<br>• Measure success through relevant metrics and analytics tools, then optimize tactics based on performance data.<br>• Research competitors, industry developments, and emerging marketing approaches to identify opportunities and keep strategies current.<br>• Organize events and other promotional activities that strengthen relationships with customers and prospects.<br>• Travel as needed to support event execution, including occasional evening and weekend attendance.<br>• Provide direction to marketing team members through coaching, feedback, and day-to-day leadership.
<p>A leading omnichannel retail organization is seeking a <strong>Digital Paid Media Manager</strong> to drive customer acquisition, eCommerce growth, and revenue through strategic paid media initiatives. This role is ideal for a data-driven performance marketer with deep expertise in Google Ads, Google Shopping, feed optimization, and digital campaign management.</p><p>The Digital Paid Media Manager will lead the strategy, execution, and optimization of performance marketing channels while leveraging analytics and technology to maximize return on ad spend (ROAS), customer acquisition, and overall business growth.</p><p>Key Responsibilities</p><ul><li>Develop and execute paid media strategies across Google, Meta, Bing, and other digital advertising platforms.</li><li>Manage and optimize Google Shopping campaigns, Performance Max campaigns, and product feed integrations.</li><li>Oversee Google Merchant Center, online product feeds, and local inventory feeds to ensure accuracy and performance.</li><li>Monitor and optimize campaign performance through data analysis, bid management, audience segmentation, and budget allocation.</li><li>Manage acquisition marketing budgets and maximize ROI through ongoing optimization and testing.</li><li>Design and execute A/B testing and incrementality studies to measure channel effectiveness and improve performance.</li><li>Partner closely with eCommerce, merchandising, analytics, and creative teams to align marketing efforts with business goals.</li><li>Deliver actionable performance reporting, insights, and recommendations to leadership.</li><li>Stay current on industry trends, privacy changes, attribution methodologies, and platform innovations.</li><li>Build and maintain relationships with media, technology, and platform partners.</li></ul><p><br></p>
<p>We're seeking a creative, hands-on <strong>Video & Social Media Coordinator</strong> to help grow and manage our digital presence across multiple brands. This role is ideal for someone who enjoys creating content, editing videos, managing social channels, and bringing marketing ideas to life.</p><p>What You'll Do</p><ul><li>Film, edit, and produce engaging short-form and long-form video content</li><li>Create content for Instagram, TikTok, YouTube, Facebook, and other social platforms</li><li>Manage and maintain multiple social media accounts</li><li>Schedule, publish, and optimize content</li><li>Respond to comments, messages, and community engagement</li><li>Create social graphics, promotional materials, and digital advertisements</li><li>Capture product photography and lifestyle content</li><li>Monitor account performance and help increase engagement and audience growth</li><li>Maintain brand consistency across all channels</li><li>Take ownership of content projects from concept to final delivery</li></ul><p>Work Environment</p><ul><li>Full-time schedule: Monday-Friday, 8:00 AM-5:00 PM</li><li>Primarily onsite in Pompano Beach</li><li>One remote day per week</li><li>Occasional weekend availability for events</li><li>Collaborative, creative work environment</li></ul>
<p>We're seeking a <strong>Digital Product Manager, Testing & Insights</strong> to lead analytics, customer insights, usability testing, and experimentation initiatives across a growing digital and eCommerce ecosystem. This role will play a critical part in optimizing customer experiences, increasing conversion rates, and driving revenue through data-driven decision-making.</p><p>What You'll Do</p><p><strong>Analytics & Performance</strong></p><ul><li>Own digital analytics strategy across web and mobile channels</li><li>Define and track KPIs including conversion, revenue per visitor, AOV, retention, and funnel performance</li><li>Ensure accurate tagging, tracking, and data governance</li><li>Develop dashboards and reporting that drive business decisions</li></ul><p><strong>Customer Insights & Journey Optimization</strong></p><ul><li>Analyze customer behavior to identify opportunities for improvement</li><li>Evaluate key user journeys and conversion funnels</li><li>Conduct segmentation, lifecycle, and engagement analyses</li><li>Translate insights into actionable recommendations and roadmap priorities</li></ul><p><strong>Usability Testing & Research</strong></p><ul><li>Lead usability testing programs across critical customer journeys</li><li>Design research plans, test scripts, and analysis frameworks</li><li>Validate UX designs, features, and customer experiences</li><li>Establish continuous feedback loops to improve digital products</li></ul><p><strong>Experimentation & Conversion Optimization</strong></p><ul><li>Own and prioritize the A/B testing and experimentation roadmap</li><li>Develop hypothesis-driven testing strategies</li><li>Execute and analyze A/B and multivariate tests</li><li>Drive adoption of a test-and-learn culture across teams</li><li>Scale successful experiments into broader optimization initiatives</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Partner closely with Product, UX, Engineering, Marketing, and business stakeholders</li><li>Align testing and insights initiatives with growth objectives</li><li>Present findings and influence decisions through data-driven storytelling</li></ul><p><br></p>