<p>About the Role</p><p>We are seeking a Digital Marketing Manager to develop, execute, and optimize multi-channel marketing campaigns that drive brand awareness, lead generation, and customer engagement.</p><p>Responsibilities</p><ul><li>Manage digital campaigns across paid search, social media, email, and display advertising</li><li>Develop SEO and SEM strategies to increase website traffic</li><li>Monitor campaign performance and make data-driven recommendations</li><li>Collaborate with creative, sales, and leadership teams</li><li>Manage digital marketing budgets and reporting</li></ul><p><br></p>
We are looking for a Performance Marketing Manager to lead paid customer acquisition efforts in North Miami Beach, Florida. This role will focus on strengthening campaign performance across major digital channels, improving lead generation efficiency, and supporting scalable growth through data-driven marketing decisions. The ideal candidate will combine hands-on expertise in paid media with strong analytical skills and a practical approach to testing, optimization, and conversion improvement.<br><br>Responsibilities:<br>• Lead paid acquisition initiatives across key digital advertising platforms, with a strong focus on search and social media campaigns.<br>• Review current campaign performance and identify actionable opportunities to increase lead volume, improve quality, and lower acquisition costs.<br>• Build a roadmap to bring paid media execution in-house over time while assessing and enhancing the work of the external agency partner.<br>• Oversee budget allocation, audience strategy, bidding approaches, keyword planning, and ongoing campaign refinements to support efficient growth.<br>• Experiment with new advertising channels, creative approaches, and campaign formats to uncover additional sources of demand.<br>• Partner with internal stakeholders to improve landing page effectiveness, lead nurturing flows, and overall conversion performance.<br>• Monitor attribution, tracking, and marketing analytics to ensure accurate reporting and informed decision-making.<br>• Provide oversight for search engine optimization efforts as a secondary priority and recommend external support when appropriate.
We are looking for a Marketing Specialist to help shape and expand the market presence of a growing commercial litigation firm in Coral Gables, Florida. This role combines strategic marketing, business development support, digital visibility, and hands-on coordination across a wide range of initiatives. The ideal candidate will be comfortable working directly with attorneys and external partners while building scalable programs that strengthen brand awareness and support continued growth.<br><br>Responsibilities:<br>• Develop and carry out integrated marketing initiatives that support the firm’s growth goals and elevate its presence in the services market.<br>• Strengthen the firm’s brand identity by refining messaging, coordinating content creation, and managing distribution across websites, social platforms, directories, and targeted advertising channels.<br>• Partner with attorneys to create practical networking and business development plans that generate relationship-building opportunities, client meetings, and new matters.<br>• Design repeatable processes and supporting tools that expand business development participation across attorneys at different career stages while reducing reliance on manual activity tracking.<br>• Lead efforts to improve the firm’s visibility in AI-driven and digital search environments by working with web partners on content enhancements and maintaining an ongoing optimization plan.<br>• Identify relevant conferences, industry events, continuing education opportunities, and directory placements, then secure attorney engagement aligned with the firm’s marketing priorities.<br>• Coordinate responses to client RFPs by organizing submissions, drafting initial content for attorney review, finalizing materials, and monitoring progress through completion.<br>• Manage selected marketing operations and administrative projects such as CLE reporting support, client gifting coordination, branded materials, event logistics, and communication standardization across staff.<br>• Collaborate with outside vendors and internal stakeholders to keep marketing projects moving efficiently and ensure consistent execution across multiple channels.
<p>About the Opportunity</p><p>Our client is seeking a creative and strategic Social Media Manager to lead social media initiatives that strengthen brand awareness, build community engagement, and support business objectives. This individual will oversee content strategy, campaign execution, audience growth, and platform performance.</p><p>Key Responsibilities</p><ul><li>Develop and execute social media strategies across multiple platforms.</li><li>Create, schedule, and publish engaging content.</li><li>Manage content calendars and campaign timelines.</li><li>Monitor brand engagement and community interactions.</li><li>Collaborate with marketing and creative teams on integrated campaigns.</li><li>Analyze performance metrics and provide actionable insights.</li><li>Identify emerging social trends and opportunities.</li><li>Partner with influencers, media partners, and stakeholders when appropriate.</li></ul><p><br></p>