We are looking for a strategic and results-oriented Marketing Manager to lead initiatives that strengthen brand visibility and support business growth in Pompano Beach, Florida. This position blends creative planning with performance analysis, requiring someone who can shape multi-channel campaigns, guide priorities across teams, and turn market insights into effective action. The ideal candidate brings strong leadership, experience across digital and traditional marketing, and the ability to refine programs based on measurable outcomes.<br><br>Responsibilities:<br>• Create and lead integrated marketing plans that support revenue goals, expand brand presence, and encourage long-term customer engagement.<br>• Evaluate audience behavior, market conditions, and campaign performance to recommend informed adjustments and improve results.<br>• Administer marketing spend responsibly by prioritizing investments, tracking costs, and maximizing return across initiatives.<br>• Partner with sales, product, and creative stakeholders to maintain aligned messaging and deliver cohesive campaigns across channels.<br>• Measure success through relevant metrics and analytics tools, then optimize tactics based on performance data.<br>• Research competitors, industry developments, and emerging marketing approaches to identify opportunities and keep strategies current.<br>• Organize events and other promotional activities that strengthen relationships with customers and prospects.<br>• Travel as needed to support event execution, including occasional evening and weekend attendance.<br>• Provide direction to marketing team members through coaching, feedback, and day-to-day leadership.
We are looking for a Marketing Specialist to help shape and expand the market presence of a growing commercial litigation firm in Coral Gables, Florida. This role combines strategic marketing, business development support, digital visibility, and hands-on coordination across a wide range of initiatives. The ideal candidate will be comfortable working directly with attorneys and external partners while building scalable programs that strengthen brand awareness and support continued growth.<br><br>Responsibilities:<br>• Develop and carry out integrated marketing initiatives that support the firm’s growth goals and elevate its presence in the services market.<br>• Strengthen the firm’s brand identity by refining messaging, coordinating content creation, and managing distribution across websites, social platforms, directories, and targeted advertising channels.<br>• Partner with attorneys to create practical networking and business development plans that generate relationship-building opportunities, client meetings, and new matters.<br>• Design repeatable processes and supporting tools that expand business development participation across attorneys at different career stages while reducing reliance on manual activity tracking.<br>• Lead efforts to improve the firm’s visibility in AI-driven and digital search environments by working with web partners on content enhancements and maintaining an ongoing optimization plan.<br>• Identify relevant conferences, industry events, continuing education opportunities, and directory placements, then secure attorney engagement aligned with the firm’s marketing priorities.<br>• Coordinate responses to client RFPs by organizing submissions, drafting initial content for attorney review, finalizing materials, and monitoring progress through completion.<br>• Manage selected marketing operations and administrative projects such as CLE reporting support, client gifting coordination, branded materials, event logistics, and communication standardization across staff.<br>• Collaborate with outside vendors and internal stakeholders to keep marketing projects moving efficiently and ensure consistent execution across multiple channels.