We are looking for an experienced Public Relations Consultant to support the strategic launch of a new beauty and wellness brand. This contract position is based in Orlando, Florida, and offers the opportunity to shape the public image of an innovative product line. The ideal candidate will bring expertise in media relations, press release development, and grassroots promotional strategies.<br><br>Responsibilities:<br>• Develop and execute public relations strategies to successfully introduce the brand to the market.<br>• Review and refine existing press releases to ensure accuracy and impact.<br>• Build relationships with media outlets to secure coverage and award submissions.<br>• Identify and implement grassroots strategies, such as blogger events, to generate buzz.<br>• Collaborate with the brand manager to align PR efforts with digital media and broader marketing activations.<br>• Provide recommendations for penetrating the market without relying on mass distribution.<br>• Assist in promoting products through direct-to-consumer (DTC) channels, including Amazon.<br>• Offer insights into the beauty and wellness industry, particularly in science-driven products.<br>• Analyze gaps in marketing and PR strategies and propose actionable solutions.<br>• Monitor the effectiveness of PR campaigns and adjust tactics as needed.
