<p>Robert Half has a client seeking a Director of Marketing for an established, globally client in the A/E/C space to help lead firmwide marketing efforts. </p><p><br></p><p>Key Responsibilities</p><ul><li>Define and advance the firm’s overall marketing direction, ensuring clarity, consistency, and measurable impact</li><li>Collaborate with Principals and senior leadership to develop and execute firmwide marketing and growth initiatives</li><li>Translate business development objectives into a coordinated, actionable marketing strategy</li><li>Steward and evolve the firm’s brand through high-quality collateral, messaging, and storytelling</li><li>Lead, coach, and scale a distributed marketing team, establishing best practices, workflows, and professional development</li><li>Manage high-stakes RFP and RFQ pursuits from strategy through submission</li><li>Increase market visibility through proactive public relations, thought leadership, and social media engagement</li><li>Equip technical staff and leadership with marketing tools, training, and guidance to support pursuits and outreach</li><li>Support client development efforts by strengthening relationships with key clients and prospects</li><li>Shape interview strategies and prepare pursuit teams to present effectively and competitively</li><li>Oversee promotional campaigns, advertising efforts, and the marketing budget</li><li>Act as a strategic partner to executive leadership, contributing to firm-level planning and decision-making</li><li>Align marketing, business development, and communications efforts across multiple offices and regions</li></ul>
<p>Robert Half Marketing and Creative has a client that is looking for a skilled CRM and Email Marketing Manager to join our team on a contract basis in Lakewood, Colorado. This role is integral in developing and executing customer relationship management strategies to enhance engagement, retention, and business growth. With a focus on leveraging tools like Salesforce and Pardot (Marketing Cloud Account Engagement), you will drive impactful campaigns and optimize customer journeys.</p><p><br></p><p>Responsibilities:</p><p>• Design and implement CRM strategies to nurture leads and improve customer lifecycle performance.</p><p>• Collaborate with sales, content, and product teams to create targeted, multi-channel marketing campaigns.</p><p>• Analyze customer data and campaign metrics to provide actionable insights and enhance campaign effectiveness.</p><p>• Ensure seamless integration of CRM platforms with other marketing and sales tools, maintaining data accuracy and efficiency.</p><p>• Configure and manage automations, triggers, and drip campaigns within Pardot and Salesforce platforms.</p><p>• Optimize personalization, segmentation, and customer journey mapping to increase engagement and conversions.</p><p>• Generate and present detailed reports on CRM campaign performance and overall pipeline impact.</p><p>• Monitor compliance with privacy regulations in all CRM-related marketing activities.</p><p>• Stay informed on the latest trends and advancements in CRM and marketing automation technologies.</p>