We are looking for a dynamic Marketing Manager to spearhead social media and digital initiatives for a growing footwear brand in Los Angeles, California. This role will collaborate closely with the eCommerce team to craft and execute impactful marketing strategies aimed at enhancing brand visibility, customer engagement, and revenue growth. Ideal candidates will have a passion for building strong brand identities and a proven track record in digital marketing.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies to establish a strong and consistent brand presence across multiple platforms.<br>• Collaborate with the eCommerce team to ensure marketing efforts align seamlessly with sales objectives and customer journey goals.<br>• Plan and oversee content calendars, digital campaigns, and product launches to drive engagement and conversions.<br>• Lead wholesale marketing strategies, including organizing events at brick-and-mortar locations to boost brand visibility.<br>• Monitor and analyze campaign performance metrics, optimizing strategies to increase traffic, engagement, and revenue.<br>• Identify and pursue opportunities for expanding the brand's digital footprint, including partnerships, new platforms, and innovative content formats.<br>• Refine and maintain brand guidelines to ensure consistent messaging across all marketing channels.<br>• Work closely with creative teams, influencers, and external partners to produce high-quality content that aligns with the brand identity.
<p>We’re seeking a strategic, results-driven <strong>Digital Marketing Manager</strong> to lead and scale a growing digital ecosystem for a well-established brand. This role will own digital strategy, agency management, website experience, and CRM implementation—driving measurable impact across a global B2B network.</p><p>Key Responsibilities</p><ul><li><strong>Website & Agency Leadership:</strong> Own UX, performance, and ongoing optimization of the corporate website in partnership with an external agency; drive traffic, engagement, and conversion through content and experience improvements.</li><li><strong>CRM & Marketing Automation:</strong> Lead implementation and optimization of Oracle CRM and Eloqua to power email campaigns, lead management, and customer engagement.</li><li><strong>Digital Strategy:</strong> Develop and execute integrated campaigns across SEO, SEM, paid media, and social.</li><li><strong>Campaign Management:</strong> Plan and optimize digital and print advertising to maximize ROI and measurable outcomes.</li><li><strong>Social Media Leadership:</strong> Oversee strategy and execution across key platforms, managing day-to-day support resources.</li><li><strong>Analytics & Reporting:</strong> Track KPIs across channels, delivering insights and recommendations for continuous improvement.</li><li><strong>Cross-Functional Collaboration:</strong> Partner with IT, sales, and external agencies to deliver digital initiatives.</li></ul><p>Technical & Systems Focus</p><ul><li>Support development of a <strong>dealer portal</strong> (Azure App Services) with real-time inventory and ordering functionality</li><li>Guide <strong>systems integration</strong> between CRM (lead/account management) and ERP (order processing) via secure APIs</li></ul><p><br></p>