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3 results for Marketing Analytics Specialist in Lansing, MI

Digital Marketing Manager
  • Brighton, MI
  • onsite
  • Permanent
  • 110000 - 130000 USD / Yearly
  • <p>This Digital Marketing Manager plays a key role in developing and executing integrated marketing strategies that support customer engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Digital Marketing Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, customer-focused, and measurable. </p><p><br></p><p>What You’ll Do </p><p>Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals. </p><p>Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards. </p><p>Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting. </p><p>Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI. </p><p>Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts. </p><p>Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies. </p><p><br></p>
  • 2026-04-15T00:00:00Z
Data Analyst
  • Flint, MI
  • remote
  • Contract / Temporary to Hire
  • 23.75 - 27.5 USD / Hourly
  • We are looking for a skilled Data Analyst to join our team in Flint, Michigan. This is a contract position with the potential for a long-term role, offering an excellent opportunity to contribute to institutional research and compliance reporting while growing within the organization. The ideal candidate will bring expertise in data analysis, reporting tools, and survey administration to support data-driven decision-making processes.<br><br>Responsibilities:<br>• Lead the preparation and submission of federal and external compliance reports, ensuring accuracy and adherence to deadlines.<br>• Collaborate with academic and administrative departments to gather and validate data for reporting purposes.<br>• Maintain and update documentation, data definitions, and submission procedures to promote consistency across all reporting cycles.<br>• Monitor changes in federal and industry reporting requirements and communicate updates to relevant stakeholders.<br>• Conduct descriptive and comparative analyses to support enrollment management, academic planning, and operational decision-making.<br>• Develop dashboards, visualizations, and executive summaries to present data insights effectively to internal stakeholders.<br>• Assist in the preparation and analysis of institutional surveys for leadership and various committees.<br>• Participate in data governance discussions and contribute to improving data accuracy and consistency.<br>• Identify and document data discrepancies, gaps, and opportunities for process improvement.
  • 2026-04-10T00:00:00Z
Supply Chain Analyst
  • East Lansing, MI
  • onsite
  • Temporary
  • 33.25 - 38.5 USD / Hourly
  • We are looking for a detail-oriented Supply Chain Analyst to join our team in East Lansing, Michigan. In this long-term contract role, you will play a key part in supporting annual projects related to tax credits across multiple sites. This position involves analyzing vendor activity, reviewing wage compliance, and conducting investigative tasks to ensure accurate reporting and alignment with prevailing wage standards.<br><br>Responsibilities:<br>• Analyze vendor activity and personnel records to identify compliance with government-set prevailing wage standards.<br>• Review site sign-in sheets and trace work performed by vendors, including timelines and personnel involved.<br>• Conduct data analysis to identify common vendors across multiple sites and evaluate their contributions.<br>• Investigate discrepancies or irregularities in vendor documentation and wage compliance.<br>• Collaborate with internal teams to gather and organize supply chain documents such as purchase orders.<br>• Utilize Microsoft Excel to manage and analyze large datasets effectively.<br>• Maintain clear and consistent communication with stakeholders to ensure project goals are met.<br>• Support the preparation of reports and documentation required for annual tax credit submissions.<br>• Ensure all tasks are completed in an organized and timely manner, adhering to project deadlines.<br>• Assist in identifying opportunities for process improvements within supply chain operations.
  • 2026-04-17T00:00:00Z