<p>Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </li><li>Conduct market research to identify trends, customer preferences, and competitors' activities. </li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders.</li></ul>
<p>Robert Half is seeking a dynamic and experienced Social Media Manager for our client in Grand Rapids. As a Social Media Manager, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and customer loyalty. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Develop and implement comprehensive social media strategies aligned with the client's marketing goals. </li><li>Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. </li><li>Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner. </li><li>Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement. </li><li>Stay updated with social media trends, best practices, and emerging platforms. </li><li>Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives. </li><li>Plan and execute paid social media advertising campaigns to reach target audiences effectively. </li><li>Engage with followers and influencers to build and nurture a strong online community. </li><li>Monitor and analyze competitors' social media activities to identify potential strategies and opportunities. </li></ul>
<p>We are looking for a skilled Social Media Community Manager to join our client's team in Grand Rapids, Michigan. In this long-term contract position, you will be instrumental in building meaningful connections with online audiences and ensuring outstanding customer engagement across social platforms. This is an exciting opportunity to contribute to a dynamic company with reputable brands, servicing as the main social media customer support specialist, and make a positive impact through strategic online communication. If you have 1-2+ years of experience in a customer success position, or strong background in social media community engagement, apply today! </p><p><br></p><p>Responsibilities:</p><p>• Monitor and respond to online reviews, addressing both positive and negative feedback professionally.</p><p>• Utilize social media management tools like Sprout to tag posts and engage with the community effectively.</p><p>• Moderate and manage Facebook groups, identifying urgent posts and ensuring timely responses.</p><p>• Engage with customers by responding to comments, direct messages, and inquiries across all social channels.</p><p>• Conduct research to address customer questions, providing thoughtful solutions and valuable resources.</p><p>• Foster strong community engagement by maintaining consistent and friendly communication.</p><p>• Develop strategies to enhance the brand's online presence and customer satisfaction.</p><p>• Collaborate with internal teams to align social media efforts with overall marketing goals.</p><p>• Track and analyze social media performance metrics to optimize engagement strategies.</p>
<p>Robert Half is currently seeking a proactive and organized Part-Time Marketing Assistant for our client in Grand Rapids. As a Marketing Assistant, you will provide essential support to the marketing team in various tasks to help drive successful marketing campaigns and initiatives. </p><p> </p><p>Responsibilities: </p><p> </p><ul><li>Assist in the execution of marketing campaigns across multiple channels, including digital, print, and social media. </li><li>Coordinate and manage marketing materials, ensuring they are up to date and readily available. </li><li>Conduct market research and competitor analysis to provide valuable insights for marketing strategies. </li><li>Assist in the creation and proofreading of marketing content, such as blog posts, emails, and social media posts. </li><li>Help maintain and update the client's website content and ensure it aligns with marketing efforts. </li><li>Support the organization and coordination of marketing events and trade shows. </li><li>Monitor and analyze marketing data to track campaign performance and report on key metrics. </li><li>Collaborate with team members and external partners to ensure seamless execution of marketing initiatives. </li><li>Stay informed about industry trends and best practices to contribute fresh ideas to the marketing team. </li></ul>
