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1 result for Email Marketing Manager in Lansing, MI
- Brighton, MI
- onsite
- Permanent
- 110000 - 130000 USD / Yearly
- <p>This Digital Marketing Manager plays a key role in developing and executing integrated marketing strategies that support customer engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Digital Marketing Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, customer-focused, and measurable. </p><p><br></p><p>What You’ll Do </p><p>Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals. </p><p>Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards. </p><p>Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting. </p><p>Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI. </p><p>Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts. </p><p>Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies. </p><p><br></p>
- 2026-04-15T00:00:00Z