6 results for Content Marketing Manager in Lansing, MI

Content Marketing Manager

Ann Arbor, MI
onsite
Contract / Temporary to Hire
38.00 - 44.00 USD / Hourly
We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals. Responsibilities: • Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns. • Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives. • Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging. • Manage both organic and paid social media content to maximize audience engagement and reach. • Provide strategic direction for corporate communications and ensure consistency in messaging. • Analyze content performance metrics to refine strategies and improve effectiveness. • Partner with creative teams to ensure content aligns with branding and marketing goals. • Stay informed about emerging technologies, including AI platforms, to enhance content development processes. • Coordinate with internal and external writers to ensure timely delivery of content. • Maintain a collaborative approach to work, fostering partnerships across departments.
2026-03-03T14:24:01Z

Digital Marketing Analyst

Grand Rapids, MI
remote
Temporary
- USD / Hourly
OverviewThe Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness. Key Responsibilities<ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul>
2026-03-16T20:48:41Z

Digital Project Manager

Grand Rapids, MI
remote
Temporary
- USD / Hourly
OverviewThe Digital Project Manager is responsible for planning, executing, and overseeing digital initiatives from concept through delivery. This role serves as the central coordinator across design, development, marketing, and stakeholder teams to ensure projects are delivered on time, within scope, and aligned with business goals. The ideal candidate brings strong project management discipline, excellent communication skills, and a deep understanding of digital workflows and technologies. Key Responsibilities<ul><li>Lead end‑to‑end management of digital projects including websites, mobile applications, digital campaigns, UX/UI design initiatives, and platform enhancements.</li><li>Define project scope, requirements, timelines, and deliverables in collaboration with cross‑functional teams.</li><li>Create and maintain project plans, sprint schedules, resource plans, and status reports.</li><li>Facilitate daily standups, sprint planning, backlog grooming, and retrospectives (if using Agile/Scrum).</li><li>Serve as the primary point of contact for internal teams, clients, and stakeholders regarding project updates and deliverables.</li><li>Manage vendor relationships, contracts, and timelines when external partners are involved.</li><li>Identify risks, propose mitigation strategies, and proactively resolve roadblocks.</li><li>Ensure deliverables meet quality standards and align with UX, brand, and technical guidelines.</li><li>Oversee budget tracking, invoicing, and project financials.</li><li>Support continuous improvement by contributing to process optimization and best practices.</li></ul>
2026-03-16T20:48:41Z

Social Media Coordinator

Ann Arbor, MI
onsite
Contract / Temporary to Hire
23.75 - 27.50 USD / Hourly
We are looking for an experienced Social Media Coordinator to join our team in Ann Arbor, Michigan. This Contract to permanent position is ideal for a creative and strategic individual with a strong background in managing corporate social media platforms and building engaging content strategies. You will play a key role in enhancing the organization's online presence, collaborating with external partners, and staying ahead of social media trends. Responsibilities: • Develop and execute comprehensive social media strategies across multiple platforms, including Meta, LinkedIn, TikTok, Reddit, YouTube, and Instagram. • Create and manage content calendars, ensuring timely delivery of high-quality posts, including short-form videos, reels, hashtags, and curated copy. • Monitor and analyze social media trends, adapting strategies to align with current events and audience preferences. • Collaborate with sports teams and other external partners to create engaging and brand-aligned content. • Utilize digital asset management tools to organize and manage multimedia content effectively. • Implement both organic and paid social media campaigns to drive engagement and achieve marketing objectives. • Represent the organization through external posts, maintaining professionalism and brand consistency. • Provide after-hours availability as needed to respond to trends and events occurring during evenings or weekends. • Work closely with internal teams to establish a structured approach to social media planning and execution. • Produce and edit video and photo content to support dynamic social media campaigns.
2026-03-03T14:24:01Z

Marketing Automation

Grand Rapids, MI
remote
Temporary
- USD / Hourly
OverviewThe Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI. Key Responsibilities<ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul>
2026-03-16T20:48:41Z

Sales Associate/ Marketing Specialist

Kentwood, MI
onsite
Permanent
50000.00 - 55000.00 USD / Yearly
We are looking for a highly motivated Sales Associate/Marketing Specialist to join our team in Kentwood, Michigan. In this role, you will support sales operations and contribute to marketing initiatives designed to drive growth within the food and food processing industry. The ideal candidate thrives in a collaborative environment and is skilled at managing client relationships while executing marketing strategies. Responsibilities: • Provide comprehensive support to sales representatives, including managing customer inquiries, processing orders, and delivering product information. • Prepare compelling sales presentations, proposals, and quotations in coordination with the sales team. • Maintain accurate client databases and sales records to streamline operations and ensure efficiency. • Organize and coordinate logistics for trade shows, industry events, and client meetings. • Collaborate with marketing management to develop and implement promotional campaigns targeting food manufacturers and distributors. • Create and optimize marketing materials such as brochures, newsletters, and social media posts tailored to the B2B food ingredients sector. • Conduct market research to identify emerging trends, opportunities, and potential clients within the industry. • Monitor and analyze marketing campaign performance, delivering insights to improve engagement and conversion rates. • Liaise with internal teams, including production, quality, and R& D, to ensure accurate product messaging and timely client support.
2026-03-06T14:28:41Z