<p>We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Pottstown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.</p><p>• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.</p><p>• Analyze marketing performance metrics and refine strategies based on actionable data insights.</p><p>• Assist in creating and executing trade show booths, branded displays, and promotional trailers.</p><p>• Coordinate logistics for events, ensuring seamless setup and consistent brand representation.</p><p>• Represent the brand at industry events, trade shows, and activations to strengthen its presence.</p><p>• Design and oversee the production of branded merchandise, aligning it with the brand identity.</p><p>• Manage sourcing, sampling, and production processes for apparel and promotional goods.</p><p>• Collaborate with internal teams to plan merchandise launches and promotional campaigns.</p><p>• Ensure all brand touchpoints maintain a premium and performance-focused aesthetic.</p>
<p>We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels.</p><p><br></p><p>Responsibilities:</p><p>• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.</p><p>• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.</p><p>• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.</p><p>• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.</p><p>• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.</p><p>• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.</p><p>• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.</p><p>• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D</p>
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.<br><br>Responsibilities:<br>• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.<br>• Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.<br>• Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.<br>• Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.<br>• Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.<br>• Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.<br>• Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.<br>• Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment.<br><br>Responsibilities:<br>• Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams.<br>• Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams.<br>• Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance.<br>• Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements.<br>• Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve.<br>• Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing.<br>• Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month.
<p>Robert Half has a client seeking a Digital Marketing Lead with strong project management skills local to Philadelphia, PA. You’ll lead the management and coordination of digital initiatives across websites, platforms, and channels, serving as the primary point of contact for marketing stakeholders. In this role, you’ll partner closely with enterprise digital, CRM, and analytics teams to drive alignment, ensure timely delivery, and maintain a high standard of execution across all digital efforts.</p><p> </p><p>This position is instrumental in connecting digital experiences with Salesforce CRM and broader digital channels, helping to create seamless engagement for both prospective and current members. You’ll also support and contribute to larger enterprise digital marketing strategies and objectives.</p><p> </p><p>Responsibilities include:</p><ul><li>Lead the development and maintenance of digital project plans, balancing immediate priorities with long-term initiatives and supporting a broader website and digital roadmap aligned to business objectives.</li><li>Serve as the central point of contact for digital efforts, fostering strong partnerships with Marketing teams and key stakeholders to understand needs and drive initiatives forward.</li><li>Oversee the intake and prioritization of digital work, advising teams on updates, enhancements, and evolving marketing strategies to ensure alignment and feasibility.</li><li>Manage project intake and execution through RoboHead, ensuring requests are clearly defined, properly scoped, and efficiently delivered.</li><li>Provide regular updates and reporting on project status, offering visibility into timelines, risks, dependencies, and key milestones.</li><li>Partner with enterprise digital, CRM, and campaign teams to align digital channels with Salesforce CRM, supporting:</li><li>Integration between website activity, campaigns, and CRM workflows</li><li>Effective collection and use of engagement data</li><li>Consistent, seamless experiences across prospective and current member journeys</li><li>Support the execution of integrated, multi-channel initiatives across web, email, paid media, and CRM-driven communications, ensuring cohesive planning and delivery.</li><li>Maintain and update website content in Adobe Experience Manager (AEM), collaborating with the digital content team to:</li><li>Publish and manage content, images, and documents</li><li>Uphold brand standards, user experience, accessibility, and compliance requirements</li><li>Contribute to digital strategy development by sharing insights and recommendations grounded in performance data, stakeholder input, and market trends.</li><li>Assist in monitoring digital performance, identifying opportunities to improve content effectiveness, user experience, and overall engagement.</li></ul><p><br></p>
<p>Robert Half is seeking a detail-oriented and organized <strong>Documentation Specialist</strong> to join a local team. In this role, you will be responsible for creating, reviewing, updating, and maintaining accurate records and documents to support business operations, compliance, and internal processes. The ideal candidate is highly organized, skilled in managing sensitive information, and able to ensure documentation is complete, accurate, and accessible.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create, edit, review, and maintain business documents, records, and files</li><li>Ensure documentation is accurate, complete, and compliant with company policies and procedures</li><li>Organize and manage digital and physical filing systems</li><li>Track document versions, approvals, and updates</li><li>Prepare reports, forms, and supporting materials as needed</li><li>Coordinate with internal departments to collect and verify information</li><li>Maintain confidentiality of sensitive records and information</li><li>Identify opportunities to improve documentation processes and workflow efficiency</li><li>Support audits, compliance reviews, and record retrieval requests</li></ul><p><br></p>
We are looking for an AI Marketing Specialist to join a fast-paced team in Pennsylvania. This role is ideal for a marketing specialist who blends creative thinking with data-driven decision-making and enjoys working directly with clients. You will shape campaign strategy, guide creative development, and use performance insights to improve results across e-commerce-focused accounts. The position suits someone who is organized, proactive, and excited to explore how AI can enhance marketing workflows.<br><br>Responsibilities:<br>• Develop and launch paid social campaigns, with a strong focus on Meta platforms, to support growth for client accounts.<br>• Interpret campaign metrics and audience performance to identify trends, measure impact, and recommend optimization strategies.<br>• Create new concepts for ads and marketing assets, or direct the production of visuals and messaging informed by prior campaign results.<br>• Oversee multiple client relationships by providing updates, answering questions, and maintaining trust through clear communication.<br>• Coordinate timelines, priorities, and deliverables to keep projects on track in a dynamic agency environment.<br>• Contribute strategic ideas drawn from e-commerce or agency experience to improve campaign execution and overall account performance.<br>• Partner across strategy, creative, and executional workstreams to deliver integrated marketing solutions.<br>• Explore and apply AI-driven tools or workflow improvements that increase efficiency and support better marketing outcomes.