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4 results for Media Buyer in Kalamazoo, MI

Social Media Specialist

Grand Rapids, MI
remote
Temporary / Contract
30.4 - 35.2 USD / Hourly
We are looking for a creative Social Media Specialist to support digital engagement initiatives for a growing company in Kentwood, Michigan. This Long-term Contract position is ideal for someone who can develop compelling content, strengthen brand visibility across social platforms, and help drive audience growth through thoughtful campaign execution. The role calls for a strong understanding of social channels, content planning, and performance-focused social media strategy. Responsibilities:• Create and publish engaging social media content tailored to multiple digital platforms and target audiences.• Plan and coordinate social media campaigns that support brand awareness, community engagement, and marketing goals.• Manage day-to-day activity across social media channels, ensuring consistent messaging and timely updates.• Develop content calendars and recommend posting strategies that align with campaign priorities and audience behavior.• Monitor social media performance and identify opportunities to improve reach, engagement, and overall effectiveness.• Collaborate with internal stakeholders to translate business objectives into clear and compelling social content.• Stay informed on platform trends, best practices, and emerging opportunities to enhance the organization’s social presence.
2026-05-15T00:00:00Z

Video Producer

Grand Rapids, MI
remote
Temporary / Contract
38 - 44 USD / Hourly
We are looking for a creative AI Video Producer to join our team on a long-term contract basis. This position focuses on planning, capturing, editing, and enhancing digital video content that supports business and brand goals. The ideal candidate brings strong storytelling instincts, technical editing expertise, and a refined visual approach across the full production lifecycle. Responsibilities:• Lead video projects from concept development through final delivery, ensuring each piece aligns with creative objectives and audience needs.• Edit raw footage into compelling digital content using advanced post-production techniques and a strong sense of pacing, continuity, and visual impact.• Produce high-quality video assets for a range of platforms while maintaining consistent brand presentation and messaging.• Create motion graphics and visual effects that elevate content and improve viewer engagement.• Use Adobe Premiere Pro to assemble, refine, and finalize video projects with attention to detail and production quality.• Apply Adobe After Effects to develop animated elements, titles, and finishing touches that enhance the final product.• Organize media files, project assets, and production timelines to support efficient workflows and timely completion.• Collaborate with internal stakeholders or creative partners to translate ideas into effective video deliverables.AI
2026-05-05T00:00:00Z

Digital Marketing Analyst

Grand Rapids, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness. Key Responsibilities<ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul>
2026-04-22T00:00:00Z

Marketing Automation

Grand Rapids, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI. Key Responsibilities<ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul>
2026-04-22T00:00:00Z