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3 results for Marketing Assistant in Kalamazoo, MI

Marketing Automation

Grand Rapids, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI. Key Responsibilities<ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul>
2026-04-22T00:00:00Z

Digital Marketing Analyst

Grand Rapids, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness. Key Responsibilities<ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul>
2026-04-22T00:00:00Z

Office Assistant

Ada, MI
onsite
Temporary / Contract
20.9 - 24.2 USD / Hourly
We are looking for a dependable and motivated Office Assistant to support a collaborative municipal office in Michigan. This Contract position is ideal for someone who responds quickly, stays composed in a public-facing environment, and takes ownership of tasks with strong attention to detail. The role centers on front-desk administration while also offering exposure to basic finance-related duties, making it a strong fit for someone who enjoys helping both internal teams and community visitors. Responsibilities: • Welcome visitors at the front counter, assess their needs, and connect them with the appropriate department or staff member. • Provide daily administrative support by managing documents, editing written materials, and ensuring correspondence is accurate, well-prepared, and completed promptly. • Monitor calendars, email activity, and general office communications using standard business software such as Outlook, Word, and Excel. • Assist the broader team with shared workload needs, stepping in where needed to maintain smooth day-to-day operations. • Handle intake tasks and maintain an organized front-office presence so staff can remain focused on their primary responsibilities. • Support basic payment-processing and bookkeeping activities as needed, including receiving transactions and helping prepare batches for entry. • Use internal office systems, including BS&A, to complete routine administrative and finance-related tasks as training is provided. • Maintain a calm, attentive approach when addressing questions or directing members of the public, helping move issues to the right team efficiently.
2026-05-08T00:00:00Z