<p>We are looking for an experienced Business Analyst to join our team in Southern California for a long-term contract position. The ideal candidate will excel at translating business requirements into actionable technical specifications, focusing on digital analytics, user behavior tracking, and marketing technology strategies.</p><p><br></p><p>Responsibilities:</p><p>• Collaborate with business teams to analyze and document requirements, ensuring clear communication with technical stakeholders.</p><p>• Develop detailed analytics specifications for web and mobile platforms to track user actions and marketing performance.</p><p>• Identify essential data points and events for effective user behavior tracking.</p><p>• Create comprehensive documentation for analytics requirements, including event triggers and parameters, to guide development teams.</p><p>• Partner with developers to ensure accurate implementation of analytics tags across various systems.</p><p>• Conduct quality assurance checks to validate that analytics tracking aligns with defined requirements.</p><p>• Perform audits on existing analytics systems to ensure data accuracy and compliance with privacy standards.</p><p>• Recommend strategies for integrating marketing technology systems with customer data platforms, CRMs, and personalization tools.</p><p>• Support Agile workflows by managing project backlogs, facilitating sprint planning, and ensuring timely delivery.</p><p>• Maintain technical documentation, including system specifications, design documents, and deployment plans.</p>