<p>Robert Half is partnering with our client in the search for a <strong>Marketing Advertising Strategist </strong>to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.</p><p><br></p><p><strong><em>Marketing Advertising Strategist – Audience Management Strategy & Enablement</em></strong></p><p><strong>Duration:</strong> 6 months (Paternity Leave Coverage)</p><p><strong>Pay Rate:</strong> $52–56/hour (W2)</p><p><strong>Location: </strong>100% Remote (U.S. – EST or CST hours required)</p><p><strong>Schedule:</strong> 40 hours/week</p><p><br></p><p>This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness.</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms</li><li>Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals</li><li>Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance</li><li>Brief audience strategies and assess omnichannel audience effectiveness and performance</li><li>Translate data and insights into actionable recommendations to inform future campaigns</li><li>Coordinate with an offshore team responsible for audience build and BAU execution</li><li>Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements</li><li>Create clear documentation, playbooks, and executive-ready presentations</li><li>Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)</li><li>Communicate effectively with senior stakeholders and executive leadership</li></ul>
We are looking for an experienced Digital Marketing Manager to lead and optimize online marketing strategies for our organization. This role is ideal for a detail-oriented individual with a strong ability to develop impactful campaigns across various digital platforms. The successful candidate will play a key role in driving engagement, brand visibility, and measurable business growth. <br> Responsibilities: • Develop and implement comprehensive digital marketing strategies tailored to business objectives. • Manage and optimize email marketing campaigns to increase customer engagement and retention. • Oversee paid social media campaigns, ensuring impactful targeting and ROI. • Analyze performance metrics using tools like Google Analytics to inform marketing decisions. • Create and manage Google Ads campaigns to drive traffic and conversions. • Collaborate with cross-functional teams to align marketing initiatives with overall business goals. • Stay updated on industry trends and emerging technologies to enhance digital marketing efforts. • Monitor and report on campaign performance, providing actionable insights for improvement. • Develop strategies to enhance brand visibility across multiple digital channels. • Ensure marketing content aligns with branding guidelines and resonates with target audiences. <br> The salary range for this position is $90,000 - $130,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
<p>Are you passionate about building communities and shaping culturally relevant brands through innovative social strategies? We are seeking an experienced Associate Strategy Director to drive best-in-class, future-forward social strategy for a portfolio of leading alcbev brands.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Lead development and execution of integrated social strategy across paid, owned, earned, and influencer channels.</li><li>Collaborate with internal stakeholders including brand managers, insights analysts, creative directors, and media teams to deliver unified communications.</li><li>Conduct audience research and craft data-driven insights, using tools such as Brandwatch and other social listening platforms.</li><li>Develop communications frameworks and strategic points of view (POVs) that address both long-term brand equity and fast-turn campaign activations.</li><li>Translate data into clear, engaging narratives and strategic storytelling for presentations to senior leadership and C-suite executives.</li><li>Author briefs, social playbooks, platform guidelines, and reporting that inspire creative teams and guide marketing execution.</li><li>Act as a thought leader on the latest digital and social trends, advocating for innovative and impactful channel activations.</li><li>Foster and maintain platform partnerships, staying ahead of changes that could benefit or impact brand objectives.</li><li>Champion inclusive, authentic representation of diverse consumer audiences throughout all strategic planning and creative outpu</li></ul><p><br></p>
<p><strong>Position Title:</strong> Sr. Media Buyer</p><p><strong>Onsite/Remote?:</strong> Remote</p><p><strong>Duration: </strong>6 months contract to hire</p><p><strong>Hours per week:</strong> 40 hours</p><p><strong>Target Start Date: </strong>3/9 or 3/16</p><p> </p><p><strong>About Our Client</strong></p><p>Our client is a financial marketing and publishing organization seeking a highly experienced Senior Media Buyer to lead and scale paid acquisition efforts across coregistration, Google, YouTube, Meta, and other digital channels.</p><p>This role will oversee significant advertising budgets, develop high performing creative messaging and promotional angles, and drive scalable customer acquisition strategies. The ideal candidate brings strong analytical expertise, hands on campaign execution experience, and the ability to build compelling advertising creative that converts.</p><p> </p><p><strong>Key Responsibilities</strong></p><p>• Lead paid acquisition strategy across Google Ads, YouTube, Meta platforms including Facebook and Instagram, and coregistration networks</p><p>• Manage and scale monthly paid media budgets with clearly defined performance targets</p><p>• Optimize campaigns for CPA, ROAS, and long term LTV</p><p>• Develop advertising creative messaging, promotional angles, and hooks in partnership with internal creative teams</p><p>• Conceptualize and test new offers, landing pages, and ad variations</p><p>• Build audience targeting strategies for financial and investment related products</p><p>• Analyze campaign performance data and adjust spend allocation to maximize profitability</p><p>• Negotiate and manage relationships with coregistration networks and media partners</p><p>• Partner with internal technology and operations teams on tracking, attribution, and performance reporting</p><p>• Ensure campaigns comply with financial advertising standards and platform policies</p><p><br></p>
<p>Our client, a reputable nonprofit organization based in Chicago, is seeking a Digital Content Specialist for a long-term contract position. This role is ideal for someone with 2–3 years of copywriting experience who is passionate about public health communication and digital innovation.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Work closely with developers and marketing teams to update and maintain website content using a content management system (CMS).</li><li>Design and execute user-focused content strategies that align with organizational objectives.</li><li>Write compelling ad copy and develop messaging for integrated digital campaigns.</li><li>Conduct regular website audits, making strategic edits to enhance clarity and user experience.</li><li>Translate print materials such as brochures or project briefs into engaging and accessible online content for diverse audiences.</li><li>Manage editorial calendars and oversee the complete lifecycle of digital content, ensuring timely updates and brand consistency.</li><li>Perform keyword research and apply SEO best practices to boost content visibility.</li><li>Collaborate with internal stakeholders to ensure all digital content aligns with branding and communications standards.</li></ul><p>Project Highlight: You will be part of a collaborative team working on a high-impact healthcare initiative, focusing on translating medical information into friendly, digestible content for the general public.</p><p><br></p><p>Team Environment: Work directly with our client's content team, collaborating closely with other writers, content strategists, and subject matter experts.</p>
