<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
We are looking for a dedicated EHR Support Analyst to manage and enhance our Salesforce-based Electronic Health Records system. In this role, you will act as the key liaison among business stakeholders, end users, and technical teams to ensure the system remains optimized, secure, and scalable. This is a long-term contract position based in Stockbridge, Massachusetts.<br><br>Responsibilities:<br>• Serve as the primary point of accountability for the Salesforce Electronic Health Records system, ensuring its governance and stability.<br>• Oversee system maintenance tasks, including health checks, performance tuning, and user administration.<br>• Address system issues, defects, and break-fixes promptly to uphold operational efficiency.<br>• Facilitate user onboarding, training, and adoption while maintaining comprehensive documentation and guides.<br>• Gather and prioritize business requirements to implement new features and enhancements.<br>• Conduct regular evaluations of Salesforce releases and AppExchange solutions to align with business needs.<br>• Provide consistent updates to leadership on system performance, enhancements, and strategic roadmaps.<br>• Collaborate with stakeholders to host requirement workshops, demonstrations, and planning cycles.<br>• Define and maintain a multi-year roadmap for the EHR system to support organizational growth.<br>• Ensure compliance with internal IT standards, security protocols, and data privacy regulations.
<p>We are seeking an experienced Senior Specialist, Marketing Strategy with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p> </p><p>The Senior Specialist, Marketing Strategy is responsible for developing and executing strategies that engage financial professionals and consumers, driving revenue growth and enhancing brand positioning. This cross-functional role involves collaboration across marketing, research, program development, and product innovation to create impactful initiatives tailored to target audiences.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement integrated strategies, programs, and tools to engage financial professionals and consumers and drive measurable growth.</li><li>Utilize advisor and consumer research to inform segmentation strategies and create tailored experiences that enhance engagement.</li><li>Collaborate with teams to develop solutions for financial professionals, including business cases, impact measurement, and promotional strategies.</li><li>Design and execute national events targeting financial professionals in partnership with the Convening team.</li><li>Identify new business opportunities and partnerships aligned with organizational objectives.</li><li>Optimize content gating strategies for revenue generation and track performance metrics.</li><li>Support advisor and consumer sub-committees to ensure alignment with strategic goals and member needs.</li></ul><p><br></p>
<p>We are seeking an experienced Public Relations and Social Media specialist with 5+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Salary is up to 80K with some flex depending on experience and qualifications.</p><p> </p><p>This position is responsible for public relations and social media, primarily for the advisor and This role focuses on managing public relations and social media efforts targeted at advisor and consumer markets. Responsibilities include identifying story opportunities, pitching to media, and promoting critical news through social channels. The ideal candidate has a strategic mindset, strong writing skills, and experience driving impactful media relations and social media campaigns.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute media relations and social media strategies to secure high-level placements across print, broadcast, and digital media.</li><li>Coordinate PR and social media activities to ensure consistent messaging across advisor and consumer markets.</li><li>Build and maintain relationships with media contacts and industry stakeholders, particularly in B2C and financial professional sectors.</li><li>Deliver high-quality content, including pitches, press releases, blogs, and social media posts, to engage advisors and consumers in understanding the value of annuities and lifetime income guarantees.</li><li>Share content across multiple channels as part of an omni-channel approach.</li><li>Collaborate cross-functionally to align projects with integrated marketing strategies.</li><li>Manage responses to media inquiries and interview requests.</li><li>Measure the effectiveness of campaigns using KPIs like engagement rates, reach, and sentiment analysis, refining tactics based on performance data.</li></ul>
