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1 result for Web Content Manager in Hampton, VA
- Virginia Beach, VA
- remote
- Temporary
- 38.00 - 44.00 USD / Hourly
- <p>Robert Half’s client is expanding its aviation workforce pipeline and investing heavily in hiring and training the next generation of aircraft maintenance professionals including individuals pursuing their A& P license. To support this growth, we’re seeking a data‑driven Performance Marketing Specialist/Manager to partner closely with the Talent team and accelerate hiring, training enrollment, and candidate engagement across the aviation maintenance ecosystem.</p><p>This role blends analytics, paid media strategy, and talent marketing. You’ll build and optimize campaigns that attract aspiring mechanics, experienced technicians, and candidates interested in A& P certification pathways. If you love using data to drive decisions and want to directly impact workforce development in a high‑growth industry, this is a standout opportunity.</p><p><br></p><p>What You’ll Do</p><p>Performance Marketing & Paid Media</p><ul><li>Develop and manage paid media campaigns across paid search, paid social, display, and retargeting.</li><li>Build targeted funnels for aviation maintenance candidates at all levels — entry‑level, A& P students, licensed mechanics, and upskilling programs.</li><li>Optimize campaigns for cost‑per‑lead, conversion rate, and applicant quality.</li><li>Test new channels and creative approaches to reach niche aviation audiences.</li></ul><p>Analytics & Reporting</p><ul><li>Own performance dashboards and reporting across all marketing channels.</li><li>Analyze campaign data to identify trends, bottlenecks, and opportunities.</li><li>Partner with Talent Acquisition to forecast hiring needs and adjust marketing strategies.</li><li>Track ROI, lead quality, and conversion metrics from first click to hire.</li></ul><p>Talent Marketing & Brand Growth</p><ul><li>Collaborate with the Talent team to build messaging that resonates with aviation mechanics, trainees, and A& P candidates.</li><li>Support campaigns promoting training programs, apprenticeships, and A& P certification pathways.</li><li>Work with creative teams to develop compelling ads, landing pages, and content.</li><li>Strengthen the employer brand within the aviation maintenance community.</li></ul><p>Cross‑Functional Collaboration</p><ul><li>Partner with recruiters, workforce development leaders, and training program managers.</li><li>Align marketing strategies with hiring goals, class start dates, and certification timelines.</li><li>Share insights with leadership to guide investment in talent pipelines.</li></ul><p><br></p><p><br></p>
- 2026-03-26T19:53:40Z