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3 results for Performance Marketing Manager in Hampton, VA
- Chesapeake, VA
- onsite
- Permanent
- 75000 - 100000 USD / Yearly
- <p>The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity, analytical thinking, and leadership to manage campaigns across multiple channels.</p><p><br></p><p>Essential Functions</p><p><br></p><p>• Develop and refine company-wide marketing strategies, objectives, and long-range plans.</p><p>• Lead creation of value propositions for product lines by translating customer needs and operational benefits into differentiated market positioning.</p><p>• Build deep market understanding by collaborating closely with sales, product, and operations teams to assess customer needs, competitive dynamics, and growth opportunities.</p><p>• Drive growth of existing products by identifying distribution channels, analyzing market size and volume potential, and providing data-backed customer targeting recommendations.</p><p>• Plan and execute promotional and advertising programs aligned with Sales & Marketing strategies.</p><p>• Monitor industry trends, market conditions, regulatory changes, and new product introductions to identify opportunities and forecast market potential.</p><p>• Maintain competitive intelligence on current and emerging competitors.</p><p>• Oversee development of sales and marketing collateral, including presentations, brochures, and product guides.</p><p>• Oversee marketing calendars, budgets, and vendor relationships.</p><p>• Develop and execute marketing strategies that align with company goals, often across multiple channels such as digital, social, email, and events.</p><p>• Develop strategies, pricing programs, and product offerings for website sales and online promotions.</p><p>• Lead planning and execution of tradeshow, exhibit, and sponsorship programs.</p><p>• Represent the company at major national and international trade shows; manage booth setup, teardown, and logistics, including occasional material pickup from shipping carriers.</p><p>• Supervise and support the day-to-day activities of the Samples Assistant.</p><p><br></p>
- 2026-03-13T00:00:00Z
- Newport News, VA
- remote
- Temporary
- 30 - 35 USD / Hourly
- <p><strong>Research Assistant – Marketing & Proposals</strong></p><p><strong>Location:</strong> McLean, VA (Remote or Onsite)</p><p><strong>Robert Half is looking for a Research Assistant – Marketing & Proposals</strong> to support marketing and proposal teams within a government‑focused organization. This role plays a key part in researching market trends, monitoring competitors, and supporting the development of compliant, competitive government proposals.</p><p>The ideal candidate is detail‑oriented, proactive, and has experience researching marketing trends along with familiarity with the government proposal process.</p><p><strong>What You’ll Do</strong></p><ul><li>Conduct research on marketing trends, competitor activity, and industry best practices to support marketing strategies and proposal development</li><li>Analyze and summarize data from market reports, government databases, and industry publications</li><li>Support government proposal development by gathering required information, reviewing solicitations, and assisting with compliance and document preparation</li><li>Monitor government procurement portals for new opportunities and updates</li><li>Collaborate with marketing and proposal team members to incorporate research insights into proposals and deliverables</li><li>Maintain organized records of research materials and proposal documentation</li></ul><p><strong>What We’re Looking For</strong></p><ul><li>Bachelor’s degree in Marketing, Business, Communications, or a related field preferred</li><li>2+ years of experience researching marketing trends; government contracting experience strongly preferred</li><li>Familiarity with the government proposal process, including RFP/RFI analysis and compliance requirements</li><li>Strong analytical, organizational, and written communication skills</li><li>Proficiency in Microsoft Office and online research tools</li><li>Ability to manage multiple priorities and meet deadlines in a fast‑paced environment</li></ul><p><strong>Engagement Details</strong></p><ul><li>Contract opportunity</li><li>Remote or onsite flexibility (McLean, VA)</li><li>Collaborative team environment supporting marketing and proposal initiatives</li></ul>
- 2026-04-01T00:00:00Z
- Virginia Beach, VA
- remote
- Temporary
- 38 - 44 USD / Hourly
- <p>Robert Half’s client is expanding its aviation workforce pipeline and investing heavily in hiring and training the next generation of aircraft maintenance professionals including individuals pursuing their A&P license. To support this growth, we’re seeking a data‑driven Performance Marketing Specialist/Manager to partner closely with the Talent team and accelerate hiring, training enrollment, and candidate engagement across the aviation maintenance ecosystem.</p><p>This role blends analytics, paid media strategy, and talent marketing. You’ll build and optimize campaigns that attract aspiring mechanics, experienced technicians, and candidates interested in A&P certification pathways. If you love using data to drive decisions and want to directly impact workforce development in a high‑growth industry, this is a standout opportunity.</p><p><br></p><p>What You’ll Do</p><p>Performance Marketing & Paid Media</p><ul><li>Develop and manage paid media campaigns across paid search, paid social, display, and retargeting.</li><li>Build targeted funnels for aviation maintenance candidates at all levels — entry‑level, A&P students, licensed mechanics, and upskilling programs.</li><li>Optimize campaigns for cost‑per‑lead, conversion rate, and applicant quality.</li><li>Test new channels and creative approaches to reach niche aviation audiences.</li></ul><p>Analytics & Reporting</p><ul><li>Own performance dashboards and reporting across all marketing channels.</li><li>Analyze campaign data to identify trends, bottlenecks, and opportunities.</li><li>Partner with Talent Acquisition to forecast hiring needs and adjust marketing strategies.</li><li>Track ROI, lead quality, and conversion metrics from first click to hire.</li></ul><p>Talent Marketing & Brand Growth</p><ul><li>Collaborate with the Talent team to build messaging that resonates with aviation mechanics, trainees, and A&P candidates.</li><li>Support campaigns promoting training programs, apprenticeships, and A&P certification pathways.</li><li>Work with creative teams to develop compelling ads, landing pages, and content.</li><li>Strengthen the employer brand within the aviation maintenance community.</li></ul><p>Cross‑Functional Collaboration</p><ul><li>Partner with recruiters, workforce development leaders, and training program managers.</li><li>Align marketing strategies with hiring goals, class start dates, and certification timelines.</li><li>Share insights with leadership to guide investment in talent pipelines.</li></ul><p><br></p><p><br></p>
- 2026-03-26T00:00:00Z