<p>The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity, analytical thinking, and leadership to manage campaigns across multiple channels.</p><p><br></p><p>Essential Functions</p><p><br></p><p>• Develop and refine company-wide marketing strategies, objectives, and long-range plans.</p><p>• Lead creation of value propositions for product lines by translating customer needs and operational benefits into differentiated market positioning.</p><p>• Build deep market understanding by collaborating closely with sales, product, and operations teams to assess customer needs, competitive dynamics, and growth opportunities.</p><p>• Drive growth of existing products by identifying distribution channels, analyzing market size and volume potential, and providing data-backed customer targeting recommendations.</p><p>• Plan and execute promotional and advertising programs aligned with Sales & Marketing strategies.</p><p>• Monitor industry trends, market conditions, regulatory changes, and new product introductions to identify opportunities and forecast market potential.</p><p>• Maintain competitive intelligence on current and emerging competitors.</p><p>• Oversee development of sales and marketing collateral, including presentations, brochures, and product guides.</p><p>• Oversee marketing calendars, budgets, and vendor relationships.</p><p>• Develop and execute marketing strategies that align with company goals, often across multiple channels such as digital, social, email, and events.</p><p>• Develop strategies, pricing programs, and product offerings for website sales and online promotions.</p><p>• Lead planning and execution of tradeshow, exhibit, and sponsorship programs.</p><p>• Represent the company at major national and international trade shows; manage booth setup, teardown, and logistics, including occasional material pickup from shipping carriers.</p><p>• Supervise and support the day-to-day activities of the Samples Assistant.</p><p><br></p>
We are looking for a detail-oriented Parts Coordinator to join our team in Chesapeake, Virginia. This role involves managing inventory, ensuring accurate tracking of stock, and coordinating the timely procurement and organization of parts. The ideal candidate will bring strong organizational skills and a commitment to maintaining efficient operations.<br><br>Responsibilities:<br>• Receive and label incoming stock and customer-ordered parts for proper identification.<br>• Organize and store items systematically in designated areas, including warehouses and supply rooms.<br>• Conduct inventory checks bi-monthly to ensure stock levels adhere to management-defined thresholds.<br>• Process returns for defective or warranty-covered parts promptly and efficiently.<br>• Monitor outstanding orders and follow up on parts that have not yet arrived.<br>• Place orders for required parts to support ongoing projects and job completion.<br>• Finalize purchase orders by reconciling invoices and verifying costs.<br>• Verify shipments upon arrival to confirm the accuracy and condition of received parts.<br>• Operate forklifts to assist with the movement and storage of inventory.<br>• Perform additional tasks as assigned to support inventory and operational needs.