3 results for Marketing Analytics Specialist in Hampton, VA

Digital Marketing Specialist

Virginia Beach, VA
remote
Temporary
38 - 44 USD / Hourly
Robert Half’s client is expanding its aviation workforce pipeline and investing heavily in hiring and training the next generation of aircraft maintenance professionals including individuals pursuing their A&P license. To support this growth, we’re seeking a data‑driven Performance Marketing Specialist/Manager to partner closely with the Talent team and accelerate hiring, training enrollment, and candidate engagement across the aviation maintenance ecosystem.This role blends analytics, paid media strategy, and talent marketing. You’ll build and optimize campaigns that attract aspiring mechanics, experienced technicians, and candidates interested in A&P certification pathways. If you love using data to drive decisions and want to directly impact workforce development in a high‑growth industry, this is a standout opportunity. What You’ll DoPerformance Marketing & Paid Media<ul><li>Develop and manage paid media campaigns across paid search, paid social, display, and retargeting.</li><li>Build targeted funnels for aviation maintenance candidates at all levels — entry‑level, A&P students, licensed mechanics, and upskilling programs.</li><li>Optimize campaigns for cost‑per‑lead, conversion rate, and applicant quality.</li><li>Test new channels and creative approaches to reach niche aviation audiences.</li></ul>Analytics & Reporting<ul><li>Own performance dashboards and reporting across all marketing channels.</li><li>Analyze campaign data to identify trends, bottlenecks, and opportunities.</li><li>Partner with Talent Acquisition to forecast hiring needs and adjust marketing strategies.</li><li>Track ROI, lead quality, and conversion metrics from first click to hire.</li></ul>Talent Marketing & Brand Growth<ul><li>Collaborate with the Talent team to build messaging that resonates with aviation mechanics, trainees, and A&P candidates.</li><li>Support campaigns promoting training programs, apprenticeships, and A&P certification pathways.</li><li>Work with creative teams to develop compelling ads, landing pages, and content.</li><li>Strengthen the employer brand within the aviation maintenance community.</li></ul>Cross‑Functional Collaboration<ul><li>Partner with recruiters, workforce development leaders, and training program managers.</li><li>Align marketing strategies with hiring goals, class start dates, and certification timelines.</li><li>Share insights with leadership to guide investment in talent pipelines.</li></ul>
2026-03-26T00:00:00Z

Marketing Manager

Chesapeake, VA
onsite
Permanent
75000 - 100000 USD / Yearly
The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity, analytical thinking, and leadership to manage campaigns across multiple channels. Essential Functions • Develop and refine company-wide marketing strategies, objectives, and long-range plans.• Lead creation of value propositions for product lines by translating customer needs and operational benefits into differentiated market positioning.• Build deep market understanding by collaborating closely with sales, product, and operations teams to assess customer needs, competitive dynamics, and growth opportunities.• Drive growth of existing products by identifying distribution channels, analyzing market size and volume potential, and providing data-backed customer targeting recommendations.• Plan and execute promotional and advertising programs aligned with Sales & Marketing strategies.• Monitor industry trends, market conditions, regulatory changes, and new product introductions to identify opportunities and forecast market potential.• Maintain competitive intelligence on current and emerging competitors.• Oversee development of sales and marketing collateral, including presentations, brochures, and product guides.• Oversee marketing calendars, budgets, and vendor relationships.• Develop and execute marketing strategies that align with company goals, often across multiple channels such as digital, social, email, and events.• Develop strategies, pricing programs, and product offerings for website sales and online promotions.• Lead planning and execution of tradeshow, exhibit, and sponsorship programs.• Represent the company at major national and international trade shows; manage booth setup, teardown, and logistics, including occasional material pickup from shipping carriers.• Supervise and support the day-to-day activities of the Samples Assistant.
2026-03-13T00:00:00Z

Financial Analyst

Virginia Beach, VA
onsite
Temporary
27.7115 - 32.087 USD / Hourly
We are looking for a skilled Financial Analyst to join our team in Virginia Beach, Virginia. This is a long-term contract position that requires expertise in financial analysis and reporting to support business operations and decision-making. The ideal candidate will have a strong ability to interpret data, resolve issues, and provide valuable insights to improve analytics solutions. Responsibilities: • Develop, maintain, and enhance analytics and reporting deliverables to meet customer needs. • Serve as a subject matter expert on customer data, metrics, and reports to provide actionable insights. • Address and resolve issues related to deployed analytics solutions in a timely manner. • Conduct financial modeling and variance analysis to support business objectives. • Provide training and expert support for customer self-service tools and analytics platforms. • Perform ad hoc financial analysis to assist in strategic decision-making. • Utilize data mining techniques to identify trends and opportunities within financial data. • Collaborate with stakeholders to ensure data accuracy and relevance in reporting. • Leverage Microsoft SQL Server to manage and analyze large datasets effectively.
2026-03-25T00:00:00Z