We are looking for a performance-focused Digital Marketing Specialist to support customer acquisition efforts for a Financial Services organization in Greenville, South Carolina. In this role, you will manage paid digital initiatives, evaluate campaign results, and uncover opportunities to strengthen lead generation across search and other online channels. This position is well suited for someone who combines analytical thinking with creativity and enjoys improving performance through testing, optimization, and market awareness.<br><br>Responsibilities:<br>• Oversee daily execution of paid search initiatives across leading advertising platforms, ensuring campaigns run efficiently and align with acquisition goals.<br>• Refine bids, audience settings, targeting parameters, and ad variations to improve engagement, conversion rates, and return on spend.<br>• Review campaign data regularly, identify meaningful trends, and provide practical recommendations to enhance overall performance.<br>• Partner with internal stakeholders and external vendors to coordinate launches, support optimizations, and maintain campaign effectiveness.<br>• Create and iterate ad copy and messaging strategies through structured testing to improve response and lead quality.<br>• Research shifts in digital marketing trends, competitor activity, and changes in search behavior to inform campaign decisions.<br>• Evaluate expansion opportunities in additional paid channels, including social platforms and other digital advertising environments.<br>• Track brand visibility across both traditional search engines and AI-influenced discovery experiences to help maintain market presence.<br>• Assist with budget monitoring, invoice coordination, performance reporting, and other marketing projects as business needs evolve.
We are looking for a Digital Campaign Manager to support multi-channel advertising initiatives in Greenville, South Carolina. This contract opportunity with potential for a permanent role is ideal for someone who combines digital media knowledge with strong project coordination and analytical skills to keep campaigns on track and performing effectively. In this role, you will work closely with sales, clients, and fulfillment partners to oversee execution, improve results, and deliver clear performance insights across a range of digital marketing efforts.<br><br>Responsibilities:<br>• Review active digital campaigns on a recurring basis to confirm proper delivery, pacing, and alignment with client goals.<br>• Respond promptly to campaign-related requests and partner with internal teams to resolve issues, apply updates, and maintain momentum.<br>• Join client-facing meetings and contribute digital expertise during sales conversations, planning discussions, and performance reviews.<br>• Build and refine audience targeting assets, including device-based lists, using client input and campaign performance data.<br>• Configure tracking solutions such as Google Tag Manager, conversion goals in Google Analytics, and website pixels to support measurement and optimization.<br>• Coordinate with fulfillment and ad operations teams to implement campaign adjustments that improve results across display, programmatic, social, and related channels.<br>• Monitor website and newsletter advertising placements to verify ads are serving correctly, troubleshoot delivery problems, and schedule internal promotions when needed.<br>• Administer ad serving activity for company-owned web properties and manage banner campaign scheduling for accurate launch timing and ongoing performance.<br>• Assist clients with access and troubleshooting for social media accounts and Google Business Profiles while maintaining clear, attentive communication and confidentiality.