<p><strong>Marketing Analyst</strong></p><p> </p><p><strong>Overview</strong></p><p>We are seeking a data-driven and detail-oriented <strong>Marketing Analyst</strong> to join our team. This role is responsible for analyzing marketing performance, identifying trends, and providing insights that guide strategic decisions. The ideal candidate is skilled in translating complex data into actionable recommendations that improve campaign performance, audience engagement, and overall ROI.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Collect, analyze, and interpret data from multiple marketing channels (digital, email, social media, paid media, CRM, etc.).</li><li>Measure and report on campaign performance and key marketing metrics such as conversion rates, customer acquisition cost, and lifetime value.</li><li>Provide insights and recommendations to optimize marketing strategies, targeting, and spend allocation.</li><li>Develop dashboards and visual reports to communicate findings to marketing and leadership teams.</li><li>Support A/B testing, audience segmentation, and market research initiatives.</li><li>Collaborate with cross-functional teams including marketing, sales, and finance to align data insights with business objectives.</li><li>Monitor market trends and competitive performance to identify opportunities for growth.</li></ul><p><br></p>
<p><strong>Overview</strong></p><p>We are seeking a detail-oriented and analytical <strong>Market Research Analyst</strong> to support data-driven decision-making across our organization. This role is responsible for gathering and interpreting market data, identifying trends, and delivering actionable insights to inform marketing, product development, and business strategy. The ideal candidate has strong research skills, a passion for understanding consumer behavior, and the ability to translate complex data into clear, strategic recommendations.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Conduct primary and secondary research to assess market conditions, customer preferences, and competitive positioning.</li><li>Analyze quantitative and qualitative data to identify opportunities, risks, and emerging trends.</li><li>Prepare detailed reports, dashboards, and presentations summarizing findings for internal stakeholders.</li><li>Collaborate with marketing, product, and sales teams to align insights with business goals.</li><li>Monitor industry developments and track competitor activities to inform go-to-market strategies.</li><li>Design and manage surveys, focus groups, and other research studies.</li><li>Interpret statistical data using tools such as Excel, SPSS, or other analytics software.</li><li>Support forecasting and business planning with data-driven insights.</li></ul><p><br></p>
<p><strong>Paid Media Strategist</strong></p><p><strong>Position Summary</strong></p><p>The Paid Media Strategist is responsible for developing, executing, and optimizing multi-channel paid media campaigns to drive brand awareness, lead generation, and revenue growth. This role requires a data-driven marketer with strong analytical skills and a deep understanding of digital advertising platforms, including Google Ads, Meta Ads, LinkedIn, and programmatic media. The ideal candidate will combine strategic insight with hands-on execution to maximize ROI and ensure campaign alignment with broader marketing objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and manage paid media campaigns across search, social, display, video, and emerging platforms.</li><li>Develop and implement media strategies that align with business goals and target audience insights.</li><li>Conduct keyword, audience, and competitive research to inform campaign planning.</li><li>Manage campaign budgets, pacing, and bid strategies to maximize performance and ROI.</li><li>Create and test ad copy, visuals, and landing pages in collaboration with creative teams.</li><li>Monitor campaign performance and generate regular reports with actionable insights and recommendations.</li><li>Stay current with platform updates, algorithm changes, and digital advertising trends.</li><li>Partner with analytics and marketing teams to track attribution, conversions, and overall impact.</li><li>Ensure all campaigns adhere to brand guidelines and compliance standards.</li></ul><p><br></p><p><br></p>
<p><strong>Public Relations (PR) Specialist</strong></p><p> </p><p><strong>Overview</strong></p><p>We are seeking a skilled and strategic <strong>Public Relations Specialist</strong> to manage our brand reputation and external communications. This role is responsible for building strong relationships with the media, crafting compelling press materials, and developing communication strategies that enhance visibility and trust. The ideal candidate is an excellent storyteller with strong writing skills, media savvy, and a deep understanding of how to position a brand effectively in the public eye.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement PR strategies that align with company goals and messaging.</li><li>Write and distribute press releases, media pitches, and other public communications.</li><li>Build and maintain relationships with journalists, media outlets, and influencers.</li><li>Coordinate press events, media interviews, and public appearances.</li><li>Monitor media coverage and provide analysis or reports to leadership.</li><li>Manage crisis communications and ensure timely, accurate responses to public inquiries.</li><li>Collaborate with marketing, social media, and internal communications teams to ensure message consistency.</li><li>Identify PR opportunities to increase brand visibility and positive sentiment.</li></ul><p><br></p>
<p><strong>Marketing Automation Manager</strong></p><p><br></p><p> <strong>Position Summary</strong></p><p>The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.</li><li>Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).</li><li>Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.</li><li>Collaborate with content, digital, and sales teams to align campaigns with overall business goals.</li><li>Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.</li><li>Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).</li><li>Support lead management processes, including scoring, routing, and reporting.</li><li>Test and iterate on workflows, messaging, and timing to improve automation effectiveness.</li><li>Train team members and stakeholders on marketing automation best practices.</li></ul><p><br></p><p><br></p>
<p>**US citizens only</p><p>**NC residents preferred</p><p><br></p><p>Overview:</p><p>We are seeking a skilled UX Researcher to conduct both qualitative and quantitative research that informs and guides product design and strategy. This role involves working directly with users to uncover insights, test concepts, and identify opportunities for innovation. The ideal candidate will be comfortable conducting in-person interviews, managing end-to-end research initiatives, and translating findings into actionable recommendations for cross-functional teams.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Plan and execute user research studies using both qualitative and quantitative methods.</li><li>Conduct exploratory research to identify user needs, pain points, and opportunities.</li><li>Lead in-person customer interviews, usability tests, and field studies.</li><li>Analyze and synthesize research findings into clear insights and reports.</li><li>Collaborate closely with product managers, designers, and engineers to integrate research findings into product decisions.</li><li>Recruit and interface with participants brought in for studies, ensuring a seamless and positive experience.</li><li>Present research outcomes and recommendations to stakeholders at all levels.</li></ul><p><br></p>
<p>Product Designer</p><p><br></p><p><strong>Overview</strong></p><p>We are seeking a creative and user-focused <strong>Product Designer</strong> to join our team. This role is responsible for designing intuitive, engaging, and accessible digital experiences that solve real user problems and align with business goals. The ideal candidate has a strong foundation in UX and UI design, excellent problem-solving skills, and experience collaborating cross-functionally with product managers, engineers, and other stakeholders.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Conduct user research and translate insights into design concepts, user flows, wireframes, and high-fidelity prototypes.</li><li>Design and iterate on user interfaces that balance usability, visual appeal, and brand consistency.</li><li>Collaborate closely with product management and engineering to define requirements and deliver effective design solutions.</li><li>Participate in user testing and incorporate feedback into iterative design improvements.</li><li>Maintain and contribute to design systems, ensuring consistency across products and platforms.</li><li>Stay current on design trends, tools, and best practices to continuously improve the user experience.</li></ul><p><br></p>
