<p>Robert Half Marketing and Creative has a client seeking a hands-on Paid Media Buyer with a proven track record in managing and optimizing digital advertising campaigns. The ideal candidate will have at least 2 years of experience, a deep understanding of paid media channels, and demonstrable success with consumer-packaged goods (CPG) brands is a major plus. Agency experience is also preferred.</p><p><br></p><p>Key Responsibilities:</p><p><br></p><p>Plan, execute, and optimize paid media campaigns across multiple platforms (including but not limited to Google Ads, Meta/Facebook, Instagram, and programmatic networks)</p><p>Manage day-to-day activities for campaign setup, monitoring, and reporting, ensuring delivery against KPIs and budget</p><p>Conduct ongoing A/B testing and performance analysis to drive continuous campaign improvement</p><p>Collaborate with creative and analytics teams to develop and iterate ad copy, creative, and landing page strategies</p><p>Analyze campaign performance data and provide actionable insights and recommendations to maximize ROI</p><p>Stay current with digital marketing trends, channel updates, and best practices, especially around CPG/direct-to-consumer sectors</p><p>Liaise with internal stakeholders and external partners/vendors to ensure seamless campaign execution</p><p>Prepare detailed reports and present campaign results to clients or management</p><p>Qualifications:</p><p><br></p><p><br></p>
We are looking for a talented Influencer and Social Media Consultant to drive impactful campaigns that elevate brand visibility and engagement. In this contract position, you will focus on building strong relationships with influencers across various platforms while strategically aligning their efforts with broader marketing objectives. This role is ideal for individuals passionate about social media trends and influencer marketing strategies.<br><br>Responsibilities:<br>• Research and identify influencers across platforms such as Instagram, TikTok, YouTube, Threads, and emerging social channels.<br>• Evaluate influencers for alignment with brand values, audience engagement, and authenticity.<br>• Monitor social media trends and emerging creators to expand the influencer pool.<br>• Collaborate with the marketing team to integrate influencer efforts into larger campaign strategies and objectives.<br>• Negotiate contracts with influencers, ensuring clear deliverables and mutual benefits.<br>• Maintain ongoing communication with influencers to build lasting partnerships and ensure timely completion of projects.<br>• Develop strategies to match influencers with campaigns based on audience behavior and brand positioning.<br>• Stay informed about changes in social media platforms and industry tools to enhance campaign innovation.<br>• Analyze and report the performance of influencer collaborations using analytics platforms.<br>• Provide creative guidance to influencers to ensure content aligns with brand goals and messaging consistency.
We are looking for a skilled Pricing Analyst to join our team in Denver, Colorado. This role is critical in developing and implementing pricing strategies that align with organizational goals, ensuring profitability, and supporting client engagement management. As a key contributor, you will leverage financial modeling and analytics to inform decision-making and enhance pricing solutions.<br><br>Responsibilities:<br>• Design and execute competitive pricing strategies to align with organizational objectives and drive profitability.<br>• Develop financial models to evaluate pricing proposals and provide innovative solutions.<br>• Conduct detailed profitability analyses for client engagements and timekeepers to support strategic planning.<br>• Perform sensitivity analyses to assess the impact of pricing decisions and identify key risks.<br>• Collaborate with attorneys to implement effective budgeting and matter management strategies.<br>• Monitor and evaluate alternative fee arrangements (AFAs) and client budgets for profitability.<br>• Assist with annual timekeeper rate setting by providing benchmarking data and competitive intelligence.<br>• Maintain accurate rate structures for timekeepers, clients, and matters within financial systems.<br>• Support the preparation of pricing components for client RFPs, pitches, and proposals.<br>• Create and deliver reports and visualizations on profitability, rates, and pricing metrics using business intelligence tools.
